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DMA West and Wales champions the interests of the data and marketing community, aiming to connect marketers with guidance and educate through networking and knowledge sharing.

Here’s the latest from around the community:

As part of our neurodiversity initiative, which piloted in the West and Wales region in 2017, DMA Talent has launched their ADHD Employer Guide, helping employers to understand ADHD and its potential to diversify and expand the pool of talent available.

Young talent in the region now have access to the DMA Student Membership, which allows students and apprentices the opportunity to boost their marketing and data knowledge while improving their employment prospects. Benefits include access to the IDM Award in GDPR and 24/7 online resources curated by the DMA's community of award-winning industry creatives, marketers, business leaders and tutors. Find out more, here.

Another learning opportunity for marketers of all ages is the IDM’s new online course: AI and Machine Learning for Marketers. AI and data science are bringing smarter ways of working to the marketing industry and, in response, we’re delighted to offer our new course in partnership with the Southampton Data Science Academy (SDSA). Self-paced and designed to fit alongside a normal working week, the course includes world-class 1:1 and group tutoring led by Dame Wendy Hall, the UK’s AI Skills Champion. Sign up, here.

For more insights from experts, you can tune into our upcoming future trends webinar to find out if brands can go beyond gamification and support the growing ecosystem around gaming. Learn what in-game brand experiences are, why they work so well, and how they can benefit your business with Scott Logie, Customer Engagement Director, REaD Group.

Explore further the major changes in how we work through our new start-ups and scale-ups initiative. The DMA wants to engage more with start-ups and scale-ups enterprises within the West and Wales region and help them to succeed by ensuring data and marketing is at the heart of their growth strategies. We’ve formed a regional committee to focus on this initiative, so if you’re keen to get involved, please email

Best wishes,


DMA West and Wales Community Manager