Grant Shaw
Since 2013 Grant has been involved in direct marketing across various brands and currently oversees all print-based acquisition marketing for People’s Postcode Lottery. Grant has an in-depth knowledge of door drop, press and direct mail and specialises in data solutions, bespoke audience targeting, creative optimisation and performance analysis. He champions cross-channel optimisation and has an appreciation of how all media channels contribute and work together across all parts of the marketing funnel. Working for a business that is extremely aware of its environmental responsibility, Grant is also interested in, and involved with, measures aimed to reduce the carbon footprint of the organisation. Grant never misses an opportunity to promote the virtues of print marketing, especially its measurability, efficiency and that it is one of the most trusted marketing mediums.