Customer Engagement

It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Customer Engagement: Acquisition and the Consumer Mindset 2021

What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.
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Unlocking the Customer with Third-Party Data - What Do You Need to Consider?

When we talk about data, we tend to go to binary 1s and 0s, but in fact, the data we hold on to customers is a representation of their story. The Customer Data Council explain how third-party data can be used to enhance your existing first-party data, as well as things you need to consider when...
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DMA Insight: Email Objectives and What it Takes to Set Them Right

Do all marketers feel comfortable about their email marketing knowledge? Is all the needed information tracked and available? Does this knowledge turn into action? These are all questions that should have a clear and sound ‘yes’ when marketers sit down to set their email objectives.
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Email Benchmarking Report 2021

Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.
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Contact Centre Council Quality Assurance Roundtable

What is Quality Assurance? Call Centre Quality Assurance (QA) is a business process that can help ensure customer interactions are aligned with business goals.
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Investigating Email: IP Addresses - It's Good to Share...Sometimes!

A correct sending infrastructure is a crucial factor in email delivery and deliverability.The choice between whether to use shared or dedicated IP addresses is an important decision that the programme owner needs to address and handle carefully. Here we discuss the pros and cons of both worlds.
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Customer Data Council: The End of Third-Party Cookies

As browser providers move to offer more transparency, third-party cookies are being deprecated. ​The Thought Leadership and Best Practice Hub from the DMA Customer Data Council shares what CMOs and content marketers really need to know and the steps they can take.
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Marketer Email Tracker 2021

During the pandemic email has proven vital for businesses to communicate with customers. The restrictions in place have benefitted the channel with bigger budgets and an increased ROI. Discover more about the health of email in an unprecedented year in UK data and marketing.
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Investigating Email: Embracing Change

We have all had to adapt to new ways of living and interacting over the past 12 months. This change of communication has significantly changed the relationship between consumers and brands. But what exactly has changed? And what impact has this had on email? Read on to find out.
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