It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
Join us on Thursday 11 March as we investigate the rise of in-game brand experiences. Hear from industry experts and gain insights as to why and how the world of gaming has made user experience more valuable and engaging.
Join us on Thursday 11 February as we examine the effectiveness of brand coalitions. Hear from REaD Group and gain insights as to whether providing a more holistic loyalty offering can keep customers engaged.
Join us on Wednesday 3 February as we delve into the world of the subscription economy. Hear from industry experts and gain insights as to whether pandemic-boosted customer behaviours will continue in a coronavirus-free world.
06 Jan 2021
06 Jan 2021
05 Jan 2021
02 Dec 2020
16 Nov 2020
10 Nov 2020