It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
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21 Dec 2018
A global view of behavioural change
In an ever-evolving world, the drivers that change consumer behaviour are multitudinous and varied. A new infographic from Nielsen highlights some of the key trends that could shape our global future.
30 Nov 2018
DMA insight: The customer loyalty landscape in 2018
Are customers loyal to brands? What are customers demanding from brands in exchange of their loyalty? Created in collaboration with Foresight Factory, and sponsored by Pure360, our latest insight will drive you around the customers' loyalty world.-462.png)
21 Nov 2018
Trending 2019: real data to predict the future
No crystal ball or tarot needed. Foresight Factory’s Annual Global Conference delighted marketers with a selection of new trends and themes for the year ahead from the latest data on consumer attitudes and behaviours.
29 Oct 2018
How do consumers really feel about your loyalty scheme?
A new report from Forrester highlights the challenge of point-based loyalty schemes and whether these truly drive emotional loyalty.![Tb224be883c93-clock_5b224be883bf1[1]-389.png](/uploads/articles/Tb224be883c93-clock_5b224be883bf1[1]-389.png)
02 Oct 2018
DMA insight: New channels for acquisition
What are the technologies and business models that brands can leverage when approaching an acquisition strategy? This and more in our latest insignts about new channels for acquisiton.
19 Sep 2018
Customer Engagement 2018 - A round up
We celebrated the fusion of data, tech and creativity at our flagship engagement summit. Here's everything you need to know.
18 Sep 2018
Future of customer engagement - Roundtable
From immersive technology to engineered empathy, the DMA brought together 15 senior marketing professionals to share their views in our future of customer engagement roundtable session
18 Sep 2018
Member ContentCustomer Engagement 2018: How to win trust and loyalty
How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.
Customer Engagement 2018
Celebrate the fusion of data, tech and creativity brought to brilliant life thanks to the finest minds and marketing leaders from Transport for London, Virgin, BirchBox, National Trust, O2, Crisis - with a keynote address from Kate Ancketill, CEO of GDR Creative Intelligence
