It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

DMA insight: New channels for acquisition

What are the technologies and business models that brands can leverage when approaching an acquisition strategy? This and more in our latest insignts about new channels for acquisiton.
T-ce-acquisition-technology-infographic-article-image1-326.png
  • 479 views

Customer Engagement 2018 - A round up

We celebrated the fusion of data, tech and creativity at our flagship engagement summit. Here's everything you need to know.
T-ce-image-578.jpg
  • 392 views

Future of customer engagement - Roundtable

From immersive technology to engineered empathy, the DMA brought together 15 senior marketing professionals to share their views in our future of customer engagement roundtable session
T-_dsc9804-edit-398.jpg
  • 354 views
Member Content

Customer Engagement 2018: How to win trust and loyalty

How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.
T-loyal-1193.png
  • 1255 views
Sep 18

Customer Engagement 2018

Celebrate the fusion of data, tech and creativity brought to brilliant life thanks to the finest minds and marketing leaders from Transport for London, Virgin, BirchBox, National Trust, O2, Crisis - with a keynote address from Kate Ancketill, CEO of GDR Creative Intelligence

5b27a33201086-ce-2018-logo-and-text-article-header_5b27a33200fe1.gif
  • 4676 views
Member Content

Acquisition and the consumer mindset 2018

What are the key drivers that cause customers to switch from one brand to another? Do consumers love subscriptions? How do people look at new technologies like smart assistants, AR and VR? Read our latest research.
Tb587333a28f7-ce-consumer-mindsets1_5b587333a2855-136.jpg
  • 2721 views

Centennials are officially in the game

A new generation is here and is driving real, immediate changes in the marketplace. Understanding Centennials, how they behave and what they believe is a must for every marketer, don’t miss the boat
Tb51b0e902df7-cent_5b51b0e902d03-231.jpg
  • 977 views

DMA insight: Consumer privacy - the global view

Our latest DMA research, created in partnership with Acxiom and Foresight Factory, investigates consumer attitudes to privacy in 10 nations worldwide.
Tb2a59a46e9e3-aea2b16846d1e8-a6e808cfa043684_5b2a59a46e942-287.jpg
  • 2417 views

Customer Engagement: The latest IDM training

Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
T9400a47c87d7-idmlogo_59400a47c8726-136.png
  • 3214 views