It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.


Member Content

The GDPR and you, chapter three

With a year to go until the GDPR comes into force, new guidance from the Information Commissioner's Office refocuses marketers' expectations, while Brexit has had a negative effect on marketers' trade both with the UK and with the rest of the EU. Read on.
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Customer Engagement Labs: The winning entry - #HiltonMoments

Seven talented young minds, three sessions, one brief - take a look at the winning presentation from Team Orange, who developed the #HiltonMoments concept
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Customer Engagement Labs: The creative consideration

Think like the customer to future-proof your business, says CEO of TMW Unlimited Chris Pearce, introducing the creative component of the customer engagement labs
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Customer Engagement Labs: The data debate

Introducing the labs,  Alex Timlin, VP client services at Emarsys, began by asking how you can use data to make people happy - the role of data and technology in your customer engagement strategy
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Customer Engagement Labs: The brief

To develop new and innovative ways of creating awareness and engagement with the Hilton Honors App, using this to drive more downloads
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First winners of the DMA Customer Engagement Labs prize announced

A one-day pilot of the DMA’s immersive hackathon tackled a live brief from Hilton to develop new and innovative ways of engaging with its customers

Every nudge marketer’s customer journey checklist

Great marketing isn’t a hoax. More than feeding consumers a series of subliminal messages, this is really a practical application of the behavioural economic ‘nudge theory’, or ‘nudge marketing’.

DMA advice: Marketing intelligence 2017

The DMA's customer engagement committee has produced this guide to help businesses get to grips with marketing intelligence approaches such as programmatic and artificial (or augmented) intelligence

How to maintain customer relationships in the wake of GDPR

Scott Logie is customer engagement director at REaD Group and chair of the DMA's Customer Engagement Committee. Grab his thoughts on how you can keep customer-centric as the dust rises and falls around GDPR.