Customer Engagement

It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Sep 21

Virtual: Customer Engagement 2021

Reserve your ticket for discussion, debate, and leading insights at Customer Engagement 2021. You'll unpick the theory and dive into the makings of successful and long-lasting customer engagement alongside the DMA, REaD Group and more.

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Investigating Email: Embracing Change

We have all had to adapt to new ways of living and interacting over the past 12 months. This change of communication has significantly changed the relationship between consumers and brands. But what exactly has changed? And what impact has this had on email? Read on to find out.
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DMA Insight: What Customers Want from Email

Email lives within an ecosystem of numerous other channels. But which should be included when building a multi-channel approach? How do customers use their inbox? And how do they respond to brand emails? Here’s a snapshot from our Consumer Email Tracker 2021 report to answer all of this and more.
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Consumer Email Tracker: Deep-Dive Insights from the Email Council

The Consumer Email Tracker is highly valuable when it comes to helping marketers walk a mile in their subscribers’ shoes, providing an effective mirror for changing subscriber behaviours, especially when broader drivers are at play. The recently launched 2021 edition (sponsored by Validity) is...
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Marketing Automation in Print: What They Said

At our virtual event, Marketing Automation in Print, we looked at how marketing organisations have a chance to create a more relevant and personal experience by adding printed direct mail into their media mix. Read on for what you might have missed from Royal Mail MarketReach, JICMAIL, XMPie,...
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DMA Email Council February Meeting: Virgin Media Talking Points

In February, the Email Council welcomed guests from Virgin Media and Liberty Global to share what they think of the email space - spam, fraud, and the role of legitimate senders. The following Q&A provides a summary of the key talking points from the session.
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Sprinklr: A Time to Serve - Thoughtful Marketing

To be thoughtful, sensitive, and discerning for everyone's individual needs and circumstances should be the goal of every brand experience, customer contact, and marketing campaign. Join the DMA, Sprinklr, Bloom & Wild and Camelot for practical advice on how to listen to your customers, then act...
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Consumer Email Tracker 2021

Email marketing is part of a much bigger ecosystem and the way consumers engage with their emails reflects this. This report will provide you with a wealth of deep insights into how subscribers engage with their messages – their perceptions, preferences, and dislikes when it comes to email.
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Investigating Email: E-receipts

E-receipts have been a growing trend for many brands to grow their email lists, and one that has accelerated since the GDPR came into force in 2018. Read on and find how brands are using them as an integral part of their email programme and customer engagement strategy.
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