Customer Engagement | Join the DMA

Customer Engagement

It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

What's your cost-of-living crisis exit strategy?

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to...
Cost of Living Exit Strategy Report 20244

Customer Engagement: Future Trends Report 2024

As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are now using their own data and AI to offer more relevant, consent-based experiences that meet customer expectations for both privacy and personal touch. Find out more in the latest Customer...
Customer Engagement: Future Trends Report 2024

Charity Marketing Effectiveness Report 2023

With the UK charity sector experiencing its first income decline in eight years, marketers had to get creative. Find out in the latest report which strategies proved to be most successful.
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Strategies for Boosting Engagement and Reducing Unsubscribes

This is the first in a four-part series where members of the Email Council's Research Hub dive into the statistics of the Email Benchmarking Report 2023. This article looks at unsubscribe and bounce rates.
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Customer Engagement 2023: How to Win Back Customers and Rebuild Loyalty

How have consumer habits changed in response to the ongoing cost-of-living crisis? Find out in the latest report in our Customer Engagement series.
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Relevance of the Email Open Rate Metric after Apple MPP

How relevant is the open rate metric after the implementation of Appleā€™s MPP in late 2021? The Email Benchmarking Report 2023 shows the true impact of Apple MPP on open rates. This article explores different engagement metrics to consider.
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Email Benchmarking Report 2023

How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.
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Consumer Email Tracker Series: The Omnichannel Communication Race

Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the forth in a series of four.
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Consumer Email Tracker Series: The Relevance of Email Marketing

Following the release of the 2023 Consumer Email Tracker Report the DMA Email Council's Research Hub has prepared a series of articles that dig into some of the unexpected learnings from email subscribers and the drivers behind them. This article is the third in a series of four.
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