It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
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02 Oct 2018
DMA insight: New channels for acquisition
What are the technologies and business models that brands can leverage when approaching an acquisition strategy? This and more in our latest insignts about new channels for acquisiton.
19 Sep 2018
Customer Engagement 2018 - A round up
We celebrated the fusion of data, tech and creativity at our flagship engagement summit. Here's everything you need to know.
18 Sep 2018
Future of customer engagement - Roundtable
From immersive technology to engineered empathy, the DMA brought together 15 senior marketing professionals to share their views in our future of customer engagement roundtable session
18 Sep 2018
Member ContentCustomer Engagement 2018: How to win trust and loyalty
How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.
Customer Engagement 2018
Celebrate the fusion of data, tech and creativity brought to brilliant life thanks to the finest minds and marketing leaders from Transport for London, Virgin, BirchBox, National Trust, O2, Crisis - with a keynote address from Kate Ancketill, CEO of GDR Creative Intelligence
26 Jul 2018
Member ContentAcquisition and the consumer mindset 2018
What are the key drivers that cause customers to switch from one brand to another? Do consumers love subscriptions? How do people look at new technologies like smart assistants, AR and VR? Read our latest research.
20 Jul 2018
Centennials are officially in the game
A new generation is here and is driving real, immediate changes in the marketplace. Understanding Centennials, how they behave and what they believe is a must for every marketer, don’t miss the boat
02 Jul 2018
DMA insight: Consumer privacy - the global view
Our latest DMA research, created in partnership with Acxiom and Foresight Factory, investigates consumer attitudes to privacy in 10 nations worldwide.
20 Jun 2018
Customer Engagement: The latest IDM training
Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
