Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
Virtual: Future Trends Series - The Evolution of Direct-to-Consumer
The number of companies selling direct-to-consumer (D2C) has grown significantly during the pandemic. But what comes next? Find out alongside our Research Team and other experts.
Virtual: Future Trends Series - The Value of Sustainability
How can brands harness the power of sustainability to attract and retain customers? Find out alongside our Research Team and other experts.
Virtual: Future Trends Series - Influence in the Age of Social Media
How does a shortage of truth and trust in social channels effect influencing customers? Gain insight into today's challenges from the DMA, Complex Creative, REaD Group, TMW Unlimited, M.i. media, and VCCP.
05 Jan 2022
Email Accessibility Guide
Three million people in the UK are colour blind and can’t see your green button on your grey background. Find out how you can create accessible marketing campaigns with email alongside the DMA Email Council.
14 Dec 2021
DMA Insights: Values Are Changing How Consumers Shop
Could your brand support consumers by developing offerings that align with their personal values? The public look to businesses with local credentials to support their communities, feel better connected with their neighbourhoods, and make more sustainable choices
07 Dec 2021
All I Want for Christmas . . . is Less Email!
Six useful tips from our email experts to get ready for this holiday season!
19 Nov 2021
Improving Contact Centre Results & Retention through Gamification
Have you heard a lot about gamification but confused about how it can help your contact centre? The DMA's Contact Centre Council spoke to David Cooke, Head of Sales, Ireland at Connex One who showed the many ways gamification can improve agent churn, sales, plus many more challenges. Hear more...
14 Oct 2021
B2B Principles of Partnership Series: Pitching
14 Oct 2021
DMA Insight: Challenges and Successes Through the Lens of 2021
Once objectives are set and everyone is on board, what can stop email marketers’ success? Read on for a taste of the challenges marketers faced and overcame throughout 2020, as well as what this year meant for brands and consumers.