It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Data is the only way marketers can offer customers the relevance they demand

Data is essential for advertisers and marketers to make their messaging relevant to customers. First party data from within the brand is a key building block, but third party data can often be integral to providing a clearer picture of a customer’s preferences. 
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2017 and customer engagement

A big year ahead looms ahead for marketers looking to give their customer engagement that crucial edge. We take a quick look at 2017 and try to spot a few trends.
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Why should marketers use artificial intelligence?

Emarsys' marketing communications manager Lisa Manthei discusses how AI can fill the gap between data science and information, and actually produce marketing that really connects
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The joy of segmentation

Scott Logie is MD of REaD Group Insight and the Chair of our Customer Engagement Committee. Here he tells us of his love for segmentation and what getting this right means for marketers looking to engage diverse audiences.
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Virtual reality – the next digital revolution

The old distinctions between analogue and digital will begin to disappear
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  • 283 views
Member Content

Talking the consumers' language: financial services infographic

Consumers have a clear view on what they want to receive from their financial service providers. This new infographic, as part of the DMA Customer Engagement campagin, outlines exactly what their expectations are. 
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Customer engagement in the insurance market

Scott Logie is a member of our Customer Engagement Council, and here he casts his expert eyes on the world of insurance and why being recognised matters in building relationships with customers
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Engaging customers through retention marketing

Marketers continue to see value in retaining and re-interesting their customer base, and retention marketing is a cornerstone of engagement strategies that truly put the customer first
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Member Content

Talking the consumers' language: Financial services

With consumer inertia widespread in financial services, we looked at the opportunities and threats to brands working in this sector as new businesses enter the market. Read Customer Engagement: Speaking The Consumers' Language: Financial Services
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  • 2755 views