It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
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24 May 2018
Global data privacy: What the consumer really thinks
Compiled in collaboration with the GDMA and Acxiom, our latest report reveals how consumers around the world take a similarly pragmatic approach to sharing their data, and more.
10 May 2018
Customer Engagement: The latest IDM training
Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
10 May 2018
The American Apparel guide on how to make a comeback
American Apparel is attempting to revamp its identity, embracing its past while ushering in desperately needed change. But what caused this drastic need for an overhaul?
27 Mar 2018
Call for speakers: Customer Engagement 2018
Customer Engagement 2018 is the flagship engagement summit of the DMA's packed engagement events calendar - and a great opportunity to speak. Taking place in September, discover how to get involved.
06 Mar 2018
DMA insight: Customer Engagement, top auto brands
How can you refresh your approach to customer engagement in the automotive sector? What could you learn from leading automotive brands to use in your own business? Our latest insight puts you in the driving seat, looking at customer behaviour in the top auto brands.
20 Feb 2018
Stop making us feel sad. How tapping into our other emotions is the key to success
We creatives have spent too much time tapping into "the feels." It's time to ditch the drippy in favour of other emotions that inspire consumers.
13 Feb 2018
DMA insight: Customer Engagement, automotive
Large and emotionally-charged purchases make the automotive sector unique. They’re also what makes engagement in the industry so challenging. Our latest infographic explores consumers’ top factors for choosing and engaging with an automotive brand.
08 Feb 2018
Member ContentMarketer email tracker 2018
How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
17 Jan 2018
Put it away! These brands are calling for customers to put an end to their smartphone addictions
Like canaries in the mines, these brands are crying out for customers to put their devices away and reconnect with friends and loved ones.
