It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Pure 360: Marketer Email Tracker

Hear the results of the DMA 2020 Marketer Email Tracker report. Our webinar explores key findings from the report.
T-webinar_marketer-email-tracker_webinar-copy1.jpg
Member Content

Marketer Email Tracker 2020

Once again marketers reminded us of the multi-faceted role that email plays in the communication between brands and consumers across all stages of the customer lifecycle. Email is not only a transactional channel, but one that can be used to inform and build long-lasting relationships.
T-customer-engagement-web-image(2).jpg

Investigating Email: So, What Does a Gmail User Actually Look Like?

Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.
T-investigating-email----so-what-does-a-gmail-user-actually-look-like.jpg

Understanding Podcasts: An Interview with The Cycling Podcast II

Podcasts are surging. They offer relevance and act as a trusted source of ads – according to consumers. To grow your understanding of the growth opportunities and podcast best practice dig into this second part of a two-part chat with the founders of the trailblazing ‘The Cycling Podcast’.
T-uderstanding_podcasts_an_interview_with_the_cycling_podcasts_ii.jpg
Member Content

Future Trends: Paid-for Loyalty

After the analysis of brands’ voice strategy and personalisation through new technologies and strategies, the Future Trends series will explore the paid-for loyalty world.
T-paid-for-loyalty_research-articles-copy.jpg

Understanding Podcasts: An interview with The Cycling Podcast I

Podcasts are surging. They offer relevance and act as a trusted source of ads – according to consumers. To grow your understanding of the growth opportunities and podcast best practice dig into this, the first part of a two-part chat with the founders of the trailblazing ‘The Cycling...
T-uderstanding_podcasts_an_interview_with_the_cycling_podcasts_i.jpg

DMA Insight: Email and the Mature Market

Email remains a core channel to attract and engage customers across the full customer journey. But are there any differences when looking at different age groups? Learn what the more mature cohort think of your emails.
T-customer-engagement-021.png
Member Content

Future Trends: A New World of Experience

The second article of our Future Trends 2020 series will focus on the intersection between customer personalisation and the use of new technologies or strategies such as VR and AR or gamification.
T-future-trends--a-new-world-of-experiences_research-articles-copy.jpg
Member Content

Future Trends: Speak and Listen

In the first article of our Future Trends 2020 series we will analyse brands voice-strategy and how this channel is destined to become a significant point of interactions between brands and their consumers.
T-customer-engagement---future-trends-article-image_research-articles-copy.jpg