Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
Virtual: Future Trends - In-Game Brand Experience
Join us on Thursday 11 March as we investigate the rise of in-game brand experiences. Hear from industry experts and gain insights as to why and how the world of gaming has made user experience more valuable and engaging.
Virtual: Future Trends - The Power of Brand Coalitions
Join us on Thursday 11 February as we examine the effectiveness of brand coalitions. Hear from REaD Group and gain insights as to whether providing a more holistic loyalty offering can keep customers engaged.
Virtual: Future Trends - The Subscription Economy Surge
Join us on Wednesday 3 February as we delve into the world of the subscription economy. Hear from industry experts and gain insights as to whether pandemic-boosted customer behaviours will continue in a coronavirus-free world.
06 Jan 2021
DMA Email Council: Understanding What Drives Email Performance
The publishing, not-for-profit and utilities sectors have all seen declines in their email performance since 2016, according to DMA research. What are the potential factors driving this trend? Saravanan Subburam helps us understand what’s driving email performance by looking through the lens....png)
06 Jan 2021
DMA Insight: Consumers' Favourite Brands in 2020
Who won the battle for consumers’ hearts in 2020? Has the pandemic shifted people’s affections or have their top brands remained unchanged? Why do some have no attachment to any brand? Here’s our quick take on customer’s favourite brands this year..png)
05 Jan 2021
Future Trends 2021
The Future Trends 2021 series is finally here. As with previous editions the objective of this collection is to inspire organisations to find innovative and diverse ways to respond to new customer behaviours and desires.
02 Dec 2020
DMA Email Council: How to Use Data Collection to Reduce Advertising Spend
Find out from the Email Council’s Legal and Deliverability hub how to keep your customers coming back for more, insights on how to make the most of data collection, and ways to minimise advertising spend.
16 Nov 2020
Your Call Is Important to Us: A Podcast Series
The DMA Contact Centre Council have launched their new expert-led podcast series, designed to help improve call centre performances and customer service experiences, with interviews, talks, fads, tales of triumphs and debates and more.
10 Nov 2020
Customer Engagement: How to Win Trust and Loyalty 2020
Our dig into customer loyalty. The last time our Customer Engagement research investigated this topic was 2018. And this time, we conducted it amid one of the most dramatic shifts our generation has ever lived and worked through.