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DMA insight: Consumer email tracker 2017

As technology continues to evolve, how is email faring? See our latest findings on the consumers' relationships with their inboxes and rethink you email strategy for the year ahead, and beyond.
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  • 2022 views

DMA insight: A GDPR year in review 2017

As May 2018 edges closer, we've rounded up our key GDPR infographic snapshots. From B2B marketers to a GDPR checklist, from data audits to the six legal bases of processing data, we've been busy keeping the industry informed on the front foot as GDPR looms.
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  • 517 views

Data Protection 2018 - Introducing our roundtable sessions

Join us for an afternoon of data protection roundtable sessions, led by GDPR experts - the perfect opportunity to have your most pressing questions answered, as well as hearing from your fellow industry peers.   
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  • 418 views

DMA House: your workspace in central London

Rejuvenated and refreshed, DMA House offers a home-from-home service to our members and colleagues from around the industry. Find out how you can enjoy the new surroundings.
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  • 5830 views

How a Membership Programme Increases Loyalty and Renewals - Case Study Included

As a marketer, are you wondering how to increase your member loyalty, upgrade their status, increase their use of your services, and increase the likelihood of them renewing. The answer to your dilemma is a Membership Programme.
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  • 21 views

THE BIGGEST AND BEST PROMOTIONAL OPPORTUNITIES OF 2018 (POSSIBLY)

I'm curious. So many marketers, agencies and publishers alike have already foretold the future of consumer trends for 2018, but how many have played them against each other in an attempt to truly understand what the next big thing is? 
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  • 29 views

What is a Data Scientist?

There is currently a huge shortage of data scientists, with Britain expected to create an average of 56,000 big data jobs a year until 2020, but what exactly does a data scientist do?
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  • 63 views

Top marketing trends for 2018

At Accord we know that, in marketing, staying ahead of your competitors is key. It requires creative thinking, innovation and a strategy that is underpinned by meaningful data-driven insights. So, what are our top five marketing predictions for 2018?
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  • 94 views