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Data is the only way marketers can offer customers the relevance they demand

Data is essential for advertisers and marketers to make their messaging relevant to customers. First party data from within the brand is a key building block, but third party data can often be integral to providing a clearer picture of a customer’s preferences. 
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  • 40 views

DMA Insight: Email benchmarking report 2016

Email remains in good health, according to the latest benchmarking figures from the DMA’s Email council
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  • 979 views

30% off IDM courses

It's a New Year, so get some new skills, on IDM online courses, but with a 30% discount, good for courses running up to 31 March 2017
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  • 166 views

What does Theresa May’s Brexit plan mean for marketing?

The Prime Minister gave her long awaited speech on Brexit today, 17 January
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  • 1195 views

Dangers to third party data usage in the new ePrivacy rules

On Tuesday this week the Commission published its proposal for an ePrivacy Regulation
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  • 694 views

Ofcom removes 3% ‘safe harbour’ for abandoned calls

Statement from Ofcom states that there is no material change compared to previous positions on silent and abandoned calls, but removes thresholds for both 
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  • 1617 views

ePrivacy Directive: Combining Modern Marketing and Privacy

FEDMA hosts a special session to discuss the proposed review of the ePrivacy Directive at the European Parliament building in Brussels on February 8. To attend, sign-up below.
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  • 984 views

What does fake news mean for print media?

January News Bulletin
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  • 68 views