19 Mar 2019
Welcome to DMA North
A very warm welcome to your round-up of everything you need to know about our upcoming DMA Group activities in the north.
19 Mar 2019
How to Create a Buyer Persona Template for your Business
Marketers constantly try to create the perfect buyer persona for their business, not many though have a good grasp on how to do this properly. In this article we show you how to create a buyer persona template to use for your own business.
19 Mar 2019
Guidance Note on Brexit and Data Protection
Some advice for the post-Brexit transfer of data around the world.
19 Mar 2019
Brexit and Data protection - an update
The DMA's latest legal advice on Brexit and the impact on data protection.
19 Mar 2019
The Solo Traveller Report
Accord recently teamed up with Global to investigate the key drivers that motivate people to travel solo, as well as how this varies between age groups. Check out the full report here!
19 Mar 2019
Brexit: Has Bercow broken Britain?
Yesterday, the Speaker appealed to a 413-year-old convention that prevents Bills being brought back to the house multiple times. This could scupper the Government’s ability to pass the Brexit deal.
18 Mar 2019
Are you ready for the future of AI?
With so many different marketing technologies and AI options to choose from, we’ve created a checklist of the solutions you should be considering as part of your marketing mix.
15 Mar 2019
20 insider tips you need to know about marketing automation
Whether you are thinking about your first marketing automation set up, have just started the process of embedding the tech into your business or you are a seasoned MA-er, this guide has something for you.
14 Mar 2019
The importance of knowing your USPs
Your business’ USPs are the backbone of your messaging because they tell your target audience exactly why your product or service is different to others, and why they won’t find a company like yours elsewhere
