DMA - Data & Marketing Association

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Skills Transfer Bias: When Leaders Bring the Wrong Job to the Right Role

Leaders must adapt mindsets to roles—past success can hinder future impact. In M&A, buyers invest in adaptable, future-ready teams.
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Why Bold Acquirers Thrive in Uncertain Times - Just Ask Ayrton Senna

Bold acquirers thrive in uncertainty — now’s the time to gain share, attract talent & position for growth. Don’t wait for the sun to shine.
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JICMAIL's 2025 Response Rate Tracker update reveals growing performance of customer acquisition mail campaigns

​The results from the JICMAIL Response Rate Tracker reveal that Cold Direct Mail response rates and Door Drop campaign ROI increased in 2024, signalling the vital role that the mail channel plays in helping businesses prospect for new customers.
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Why Serial Acquirers Win—And What It Means for Marketing Communications

In M&A, consistency beats timing. Regular, strategic acquisitions build lasting advantage—agility, scale, and long-term growth.
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What's the cost of compromised integrity in M&A...? ...More than most founders can afford

Clear, honest M&A advice, built on trust and integrity - protecting your legacy and making your life's work a story worth telling.
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JICMAIL supporting Media Mind

JICMAIL are excited to be involved with Media Mind, the inter-agency quiz to find the UK's most knowledgeable media agency.
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Hearst UK drives higher conversions and cuts email build time with personalisation and automation

Discover how Hearst UK boosted conversions & cut email build time with personalisation & automation
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Beware of the Unexpected Approach

It’s flattering when a buyer approaches you out of the blue to acquire your business. It feels like validation. Proof that the blood, sweat and strategic thinking you’ve poured into your business is being noticed.
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