Age-old fatherly advice and technology enabled live events and communications specialists, Meet and Potato to not only cope with the pandemic, but to rethink their long-term strategy. As the threat of lockdown grew, Managing Director Jon Kelly began to put into place a plan that had its roots in...
For businesses looking to secure their recovery, the most important thing is not cutting spend necessarily but ensuring that the marketing budget works hard to drive leads at each stage of the customer journey..
Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, examine 9 common myths about Charity Mail and how JICMAIL data can be used to challenge those perceptions. Panel support from EDIT, Dragonfly and Access DM.
This article explores how B2B brands, who traditionally rely on face-to-face relationships to do business, have accelerated their digital marketing transformation, adjusting to the recent distanced business conditions.