13 Jun 2019
Wood for Trees wins Supplier of the Year for the third year running!
Wood for Trees has been announced as overall Supplier of the Year at the Institute of Fundraising Insight Awards in London last night. This is the third year running for the Bath based firm.
13 Jun 2019
Register now for Multi-channel planning with JICMAIL Webinar
Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, talk you through the fascinating insights we now have on the role of direct mail and door drops when viewed through the prism of multi-channel campaign planning.
11 Jun 2019
Planning with JICMAIL Series: Issue 5
Insight, idea and impact - Data junkie Patrick Collister explains why direct mail is the single most powerful medium to use if you simply want to get noticed
10 Jun 2019
Voice of Customer Alone Isn't Enough For The CX Journey
This article looks at the merits and shortfalls of using Voice of the Customer data. Why you should also consider using Voice of Process and Voice of Employee to help improve the Customer journey.
10 Jun 2019
Accord releases annual travel report: '2019: All Mapped Out'
From regenerative tourism to skip-gen group travel, we have pulled together the five topics that have caught our interest, offering guidance on how these trends will shape the coming year.
07 Jun 2019
TLA's, buzzwords and gobbledygook - Has marketing really come to this?
A light-hearted explanation of the latest marketing buzzwords
06 Jun 2019
Testing and measuring campaigns to maximise ROI
Given the heavy cost of marketing acquisition, it is particularly important that marketing activities undergo rigorous testing