Machine learning and analytics are big business. Forbes has estimated that the market will be worth a staggering $21 billion in just three years time, growing at a CAGR of 44 per cent. However, it is well known that algorithms and analytics are only as strong as the data upon which they are built.
The return on investment from social media marketing versus door drops and direct mail is quite unbelievable; read on to see why.
A few years ago, I wrote a blog titled, 'Is the Royal Mail better than Mr Flyer' using our Mr Flyer mascot's image in a boxing ring versus Postman Pat. This blog has...
Tune in for the essential guide to learning how consumers interact with your brand - in the context of their inbox. Hear the tracker report findings from the DMA and Validity, The Economist, alongside DMA Award Gold-winners Toyota and Jellyfish.
Data has become even more critical in the last year, for the first time driving a path through a global pandemic. So, what does this mean for you and your business?
Data 2021 will bring you thought leaders with inside tracks on real-life case studies and experiences; the latest regulatory and...
Cookies allow you to generate site analytics and personalise web-pages. But EU Cookie Law threatens to disrupt how they can be used. We gave a panel of marketers the chance to quiz John Mitchison on exactly what changes they need to make to comply.
The ICO has fined almost as many rogue marketers in the past 10 weeks as all last year.
So, what are these firms doing wrong? They're not being caught in the complexities of the GDPR & 2018 DPA. No, they're breaking the near 20 year old PECR rules.
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