Before it arrives in the inbox, email requires transparent data management; dedicated time and resources; and continuous testing and monitoring. But how aware are marketers of email deliverability best practice? Join Validity, Wowcher and eFocus Marketing as we explore the journey to the inbox.
Our report, compiled by Accord Marketing's Strategy team, provides statistics, insights and practical marketing advice that will help you navigate the next Our report, compiled by Accord’s Strategy team, provides statistics, insights and practical marketing advice that will help you navigate...
Discover Epsilon’s Loyalty Evaluation and Design (LEAD) framework and how we use the 5 C’s of loyalty strategy to assess critical components and inform the loyalty design recommendations to form an ideal loyalty experience for you and your customers.
We're all starting to think about what a post-Covid world will look like. We had a chat with Feefo's CEO, Matt West, about how recent events are affecting the state of customer experience, and how businesses can prepare for the future.
With working life disrupted by COVID-19 we wanted to to shed some light on what is going on in people's home offices. Are agencies are still able to engage with senior marketing decision makers and are they receptive to setting up virtual meetings?