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15 Jul 2025
Why Accurate B2B Data is the Secret to Better Email Open and Click-Through Rates
Helpful insight and ideas highlighting how data quality, accuracy and relevance can often be the key to better email interaction rates
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14 Jul 2025
Is Compliance the Enemy of Connection? Reframing regulation as a strategic advantage
Discover how compliance can fuel creativity and connection in financial services. This masterclass shows how to turn regulation into a strategic tool for smarter, more empathetic communication that builds trust and drives real competitive advantage.1.png)
11 Jul 2025
Here's how M+C Saatchi Fluency Balance Human Intuition and AI
Little Black Book (LBB) sat with Amar Vyas, CDTO at Fluency M&C Saatchi, for a candid conversation into the intersection of gen AI & creative strategy, with Amar demystifying AI for the non believers & tackles its ethical & sustainability issues
26 Jun 2025
Treating customers fairly: the role of the phone
Explore the importance of treating vulnerable customers fairly in financial services, the role of the FCA, and best practices in ethical telemarketing. Discover how businesses can use the phone as a tool for transparency and customer care.
26 Jun 2025
Why clean data still underpins effective marketing and business growth
Clean, accurate data remains crucial for marketing success — powering automation, AI, and personalisation. Discover how regular data cleansing improves campaign performance, customer experience, and business growth.
24 Jun 2025
Insight After AI. How leading teams are rebuilding their insight functions for competitive advantage. By Tim Spencer Founder, Chief Executive Officer M+C Saatchi Fluency
Tim Spencer, founder and CEO of M+C Saatchi Fluency, part of M+C Saatchi Consulting, breaks down how leading teams are really rebuilding their insight functions for competitive advantage.
24 Jun 2025
B2B Email Marketing Trends So Far in 2025: What UK Businesses Need to Know
We're approaching the halfway point of 2025. As an experienced list broker, here's which trends we've seen so far this year.