Relationship management is one of the most important aspects of any client-agency partnership. Whilst results are important, an overall understanding and a willingness to learn and improve hold equal weighting. Read these tips for long-term success.
What really matters to B2B customers? It is not always just about the rational in the buying process. People buying agency services may have a range of conscious and subconscious triggers and playing to these may give your agency the edge.
How to increase agency revenue is a question that is asked a lot. Often the goal of a new agency is to power through the £1m revenue ceiling and investing in a new business campaign is a means to drive that growth. Here are 7 points to keep in mind.
Cold calling continues to be a topic that divides opinion and is a concept that is often misunderstood. Here we look at four reasons why cold-calling can be an extremely useful channel in your sales process.
A strong multilingual marketing programme goes beyond simply translating your website or adverts into a range of different languages. It involves investing in your language skills and expanding your cultural awareness.
If you feel your sales strategy is stuck in the same old loop, failing to deliver the outcomes you need, and if your sales team is consistently struggling to reach their targets, a lack of pre-sales research could be exactly why.