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WEBINAR: JICMAIL Q1 2021: Improved mail effectiveness seen throughout the customer journey

Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, analyse the effectiveness of the mail channel over recent months and highlight how these changes can be implemented for improved mail results. Register here
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Should you combine several technologies to better orchestrate customer experience?

Customer experience management is changing rapidly but there isn’t one technology supplier who can orchestrate the end-to-end experience or solve your business problems in one platform.
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Can customer journey analytics improve conversions?

Customer journey analytics can tell us some of what we need to know about the routes customers take, but does it help us to improve conversions?
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How to successfully market a disruptive proposition.

"What is now proved was once only imagined." - William Blake. Visionary companies are harnessing the opportunity and using disruptive value propositions to shake up industries and inspire customers to think differently. We look at the key factors in marketing disruptive propositions...
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Securing new business during difficult times - the value of phone follow up

A disruptive channel such as the phone used in a targeted, systematic way can drive through digital noise and extend your reach so that valuable opportunities aren’t left on the table.
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What is The Response Rate From Direct Mail Campaigns?

'What is the response rate from direct mail campaigns?' is undoubtedly the question our sales consultants are asked the most. Many factors influence your response, including your industry, target audience, budget, artwork, frequency, quantity, and so much more. This blog aims to give an overview...
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Design is Everything. Everything.

No matter how good the quality of paper you print on, how frequently you deliver, or the precise targeting we carry out for you...if your design is terrible, none of this will benefit you! Back in 2019, we first created this blog. Now (in 2021), we are updating it, expanding it, and...
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Are offline campaigns effective at driving online action?

Sarah Burns, Edit’s Head of Media Solutions examines the role print campaigns can play in generating online revenue for brands and non-profits.
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Are you profitably reactivating your dormant customers?

Every marketer knows intuitively how incredibly valuable their customer base is, but you need to be able to accurately quantify that, and then be able to cost effectively cultivate it. But how do you profitably reactivate your existing customers?
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