Data is your biggest and most critical asset. Yet, many Financial Services Institutions (FSIs) still don’t appreciate the value in the data they routinely accumulate – making them data rich, but insight poor.
Something has got to give.
Subject line multivariate testing is well-known as email marketing industry best practice. Increase your marketing know-how with Phrasee's ultimate guide to multivariate testing and apply more data-driven insight into what makes your audience tick.
Coffee, something most of us need to get out of bed in the morning! But could you make some changes to be kinder to the environment?
Written by Alexandra Saunders, Strategy Intern at TLC Marketing UK & Ireland
The explosion in communication channels, driven largely by constant advancements in technology, challenges companies to keep a handle on the
purchasing process, which risks becoming dispersed and siloed.
What are the main barriers consumers and brands face when it comes to sustainability? Which brands out there are making a positive impact? And what does it really mean to be ‘green’ or ‘live sustainably’?
In the latest issue of What’s Hot we unravel the latest industry trends,...
Welcome to the world of B2B. During our B2B Careers Adventure series, we’ll explore what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready for a B2B Career Adventure?