DMA - Data & Marketing Association

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Why Accurate B2B Data is the Secret to Better Email Open and Click-Through Rates

Helpful insight and ideas highlighting how data quality, accuracy and relevance can often be the key to better email interaction rates
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Is Compliance the Enemy of Connection? Reframing regulation as a strategic advantage

Discover how compliance can fuel creativity and connection in financial services. This masterclass shows how to turn regulation into a strategic tool for smarter, more empathetic communication that builds trust and drives real competitive advantage.
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Here's how M+C Saatchi Fluency Balance Human Intuition and AI

Little Black Book (LBB) sat with Amar Vyas, CDTO at Fluency M&C Saatchi, for a candid conversation into the intersection of gen AI & creative strategy, with Amar demystifying AI for the non believers & tackles its ethical & sustainability issues
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Treating customers fairly: the role of the phone

Explore the importance of treating vulnerable customers fairly in financial services, the role of the FCA, and best practices in ethical telemarketing. Discover how businesses can use the phone as a tool for transparency and customer care.
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Why clean data still underpins effective marketing and business growth

Clean, accurate data remains crucial for marketing success — powering automation, AI, and personalisation. Discover how regular data cleansing improves campaign performance, customer experience, and business growth.
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Insight After AI. How leading teams are rebuilding their insight functions for competitive advantage. By Tim Spencer Founder, Chief Executive Officer M+C Saatchi Fluency

Tim Spencer, founder and CEO of M+C Saatchi Fluency, part of M+C Saatchi Consulting, breaks down how leading teams are really rebuilding their insight functions for competitive advantage.
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B2B Email Marketing Trends So Far in 2025: What UK Businesses Need to Know

We're approaching the halfway point of 2025. As an experienced list broker, here's which trends we've seen so far this year.
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