11 Jul 2024
How to use the checkout experience to build loyalty and reduce abandoned baskets
As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?
10 Jul 2024
Nailing Black Friday Personalisation: Innovative Campaign Strategies
As Black Friday approaches, marketers face pressure to captivate customers. The '23 season showed how brands use real-time data, AI, and dynamic content to tailor their messaging and boost engagement. Learn from them to shape your strategy.
28 Jun 2024
Telemarketing - obsolete tactic or powerful strategic tool?
Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic..jpg)
28 Jun 2024
JICMAIL WEBINAR: Insights for Christmas 2024 retail and supermarket campaign planning
Attend this Webinar if you are planning to optimise the performance of Mail Media over the 2024 Christmas Season.
18 Jun 2024
From kick-off to victory: How to field a winning multichannel team
Just like the beautiful game of football, in marketing teamwork and strategy (as well as skill) are what helps you achieve victory.
18 Jun 2024
WEBINAR: JICMAIL Discovery 3.0 Refresher
Please join our Refresher Webinar and let Stef Hrycyszyn, Customer Engagement Lead, JICMAIL, take you through the updated JICMAIL Discovery 3.0 and help you to understand how it can be used to build a business case for mail.
11 Jun 2024
JICMAIL Q1 2024 Results: Mail response and attention continue on an upward trajectory
The quarterly results reveal that 6% of mail (Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in Q1 2024, while the average amount of time spent with a piece of Direct Mail across 28 days rose to 134 seconds.
10 Jun 2024
Maximising business value from marketing expenditure - view it like a waterfall
How easy is it to accurately evaluate the real business value of marketing expenditure? And how important is it to recognise the scale of the gap between different approaches to marketing attribution?