Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, discuss 7 essential insights from JICMAIL uncovering the behaviour of consumers in the home. This will help you use JICMAIL more effectively in your acquisition strategies.
At DMA DATA 2020, a simple powerful statement was made by Firas Khnaisser that ‘data is people’.
As the case study from NHS Blood and Transplant clearly highlighted, great data insight and powerful design can create a true marketing force for good.
The ICO’s Direct Marketing Code of Practice will become the practical data protection guide for organisations seeking to stay within the law. The draft Code has been out for consultation and now the ICO is reviewing the responses it has received, including those from the DMA, which should...
We have until 4th March to feedback on the ICO's highly controversial consultation on the draft direct marketing code of practice. Share your views with the ICO and provide balance to their perspective.
Martin Covill, TLC Marketing UK Director of Business, spent last year training as a Transformational Coach through Mindful Talent. So we sat him down to find out more and find out how we can apply this to everyday desk life.
Is your buyer serious or not? To help differentiate these two types of buyers, we have drawn up a list of some of the typical behaviours that might indicate whether a buyer is committed or not. We have put these into a simple infographic.