The DMA Code
The DMA Code is an aspirational agreement to which all DMA members and their business partners must adhere.
It aims to promote one-to-one marketing as a true exchange of value between your business, looking to prosper, and your customer, looking to benefit - and provides you with the five clear principles that will guide you to achieve this, and against which your conduct will be measured.
An important part of your role as a DMA Member is to extol and spread the positive values and goals of this Code, for the benefit of our industry into the future.
The Data & Marketing Commission (DMC) is the body which oversees and enforces the DMA Code.