22 Aug 2019
Seven Irrational Opportunities
Welcome to the second article of our mini-series dedicated to Behavioural economics. Today we’ll present a brilliant round-up of inspirational ideas, from The Behaviours Agency.
20 Aug 2019
What are your Customers Thinking?
The irrationality of the customer is like butter on the marketers' daily bread. So, Behavioural Economics has become more critical than ever before, and at the forefront of every marketing mind. In this first instalment of our new article series, we'll introduce you to the founders of this...
09 Aug 2019
Data: All Mouth and No Trousers?
“A book is only read by someone who knows how to read.” Forrester’s view on the value of data literacy.
06 Aug 2019
Member ContentThe Over 60's Home
Longer life expectancy doesn’t only change what we do, it changes what we like and feel. We focused on customers after their 60th birthday, trying to understand what characterises them and their lives. This is when The Home becomes the space where personal, social and working life, gather...
05 Aug 2019
Member ContentUnderstanding In-Housing: Bringing Marketing Functions Home
In-housing is something increasingly discussed in the data and marketing industry – often, because it challenges the transparency of some agency practices. We partnered with Mailjet to delve a little deeper into how and why brands are in-housing key marketing functions by exploring the...
02 Aug 2019
StyleSnap will empty your pockets
Just like shopping at Amazon’s online store, Amazon Go or Whole Foods, StyleSnap is the latest example of how Amazon leverages artificial intelligence to make a difference in the lives of their customer base.