How have charities met the challenges of the last two years? New DMA research delivers insight into the evolution of charity marketing effectiveness, the drivers and inhibitors of growth, and how successfully charity marketers are measuring charity marketing effectiveness.
Our latest report presents key email effectiveness insights uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover the effectiveness of email, how marketers are measuring its effectiveness, and how the channel has evolved over recent years.
Our report presents key effectiveness insights that have been uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover a unique perspective on early and late-stage pandemic marketing effectiveness.
The number of companies selling direct-to-consumer has grown significantly amid the pandemic. Read the article and found out more about the strategies and tactics these businesses are implementing to win over their customers’ attention.