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IDM business skills survey

Does your business have a soul? What are the secrets to your success? Complete the IDM's business skills survey and tell the world - anonymously - about the skills you use that help you do what you do.
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  • 160 views

DMA insight: New channels for acquisition

What are the technologies and business models that brands can leverage when approaching an acquisition strategy? This and more in our latest insignts about new channels for acquisiton.
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  • 519 views
Member Content

Customer Engagement 2018: How to win trust and loyalty

How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.
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  • 1414 views

Marketing attribution: New DMA survey - call for responses

The DMA proudly launches its new attribution survey. Created to help us help you understand the data-driven decisions being made in the marketing community in an effort to benchmark its investments, and understand more about new, emerging trends.
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  • 767 views

DMA insight: Acquisition and the consumer mindset

How do customers find out about new products and services? How do they prefer to receive messages from new companies? Our latest insight puts you in the mindset of the customer to help your organisation attract new business the right way.
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  • 1098 views
Member Content

Acquisition and the consumer mindset 2018

What are the key drivers that cause customers to switch from one brand to another? Do consumers love subscriptions? How do people look at new technologies like smart assistants, AR and VR? Read our latest research.
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  • 2831 views