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DMA insight: GDPR – a new beginning

The GDPR is here. We surveyed the state of the industry as the new legislation landed with the fifth iteration of our investigative series into preparedness for the GDPR.
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  • 479 views

Three-quarters of Brits are loyalty card-holders - But be wary of younger customers

YouGov and Mando-Connect analyse UK shoppers' affinity for loyalty programmes: British women, more than men, love being rewarded by their favourite brands. Now business need to win young shoppers' hearts.
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  • 181 views

Who, what and when: targeted, relevant and timely marketing

Matt Lawson and Laura Boudin discuss how new data and integrated technology can give marketers a more comprehensive view of their customers.
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  • 365 views

Augmented reality: emerging routes to engagement

New research from Mintel investigates the emerging uses of augmented reality - and how an increasing number of sectors are adopting AR.
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  • 516 views

Global data privacy: What the consumer really thinks

Compiled in collaboration with the GDMA and Acxiom, our latest report reveals how consumers around the world take a similarly pragmatic approach to sharing their data, and more.
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  • 1559 views
Member Content

GDPR and you, chapter five

As we enter a new era of data management, we present to you our fifth in a series of surveys on marketers’ attitudes towards the new legislation – equipping you with key insights into the state of UK marketers’ attitudes, awareness and preparedness to the GDPR.
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  • 1619 views