Read the latest edition of the DMA’s annual report on the state of door drops and their position in the wider marketing mix. Figures show the important role door drops have played in engaging and informing consumers during these challenging times.
Do all marketers feel comfortable about their email marketing knowledge? Is all the needed information tracked and available? Does this knowledge turn into action? These are all questions that should have a clear and sound ‘yes’ when marketers sit down to set their email objectives.
Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.
A correct sending infrastructure is a crucial factor in email delivery and deliverability.The choice between whether to use shared or dedicated IP addresses is an important decision that the programme owner needs to address and handle carefully. Here we discuss the pros and cons of both worlds.
How can we improve the industry’s retention and progression of talent? In 2020, the DMA and Culture Heroes conducted an industry survey aimed at understanding how to develop and implement strategies to encourage more inclusive work environments.