19 Nov 2021
DMA Insight: Positivity and Compassion Grows, but Challenges Ahead
How has the industry fared coming out of the challenges from the pandemic? We asked over 200 senior data and marketing professionals that judged this year’s DMA Awards about their experiences over the last year and future expectations.
21 Oct 2021
Meaningful Measurement: Today and Tomorrow
As data and marketing leaders, we should be constantly striving to better understand marketing effectiveness and the measurement of this value. This was the focus of a recent roundtable hosted by the DMA and Salesforce. Read on to find out what marketers should do to improve measurement today...
17 Oct 2021
UK Start-ups: How Can We Support Your Growth?
Upskill is the latest research initiative launched by the DMA in partnership with Firehaus to explore the marketing needs of the UK’s growing number of start-up and scale-up businesses. Take the survey and share your experience.
14 Oct 2021
DMA Insight: Challenges and Successes Through the Lens of 2021
Once objectives are set and everyone is on board, what can stop email marketers’ success? Read on for a taste of the challenges marketers faced and overcame throughout 2020, as well as what this year meant for brands and consumers.
13 Oct 2021
Apple's Mail Privacy Protection: What Does it Mean for Marketers?
Open rate’s usage, ESPs’ insights, brands’ insights, ISPs’ developments – what’s changing? What is impacting the accuracy of these metrics? Read on to find out
13 Oct 2021
Could Awareness of Regulation Win the Battle for Trust?
The unwon battle for trust is a theme highlighted in the DMA’s latest Customer Engagement research, but new figures from the ASA suggest consumer awareness of the regulator could help win the war for consumer trust.