21 Jun 2018
DMA insight: GDPR – a new beginning
The GDPR is here. We surveyed the state of the industry as the new legislation landed with the fifth iteration of our investigative series into preparedness for the GDPR._5b29023070d3a.png)
19 Jun 2018
Three-quarters of Brits are loyalty card-holders - But be wary of younger customers
YouGov and Mando-Connect analyse UK shoppers' affinity for loyalty programmes: British women, more than men, love being rewarded by their favourite brands. Now business need to win young shoppers' hearts.
14 Jun 2018
Who, what and when: targeted, relevant and timely marketing
Matt Lawson and Laura Boudin discuss how new data and integrated technology can give marketers a more comprehensive view of their customers.
05 Jun 2018
Augmented reality: emerging routes to engagement
New research from Mintel investigates the emerging uses of augmented reality - and how an increasing number of sectors are adopting AR.
24 May 2018
Global data privacy: What the consumer really thinks
Compiled in collaboration with the GDMA and Acxiom, our latest report reveals how consumers around the world take a similarly pragmatic approach to sharing their data, and more.
17 May 2018
Member ContentGDPR and you, chapter five
As we enter a new era of data management, we present to you our fifth in a series of surveys on marketers’ attitudes towards the new legislation – equipping you with key insights into the state of UK marketers’ attitudes, awareness and preparedness to the GDPR.
