23 Jul 2019
Member ContentFuture Trends: The New Home
The first of the Future Trends series' article is out. We aim to support brands and businesses keen to understand and address customers’ real and relevant needs. Read on and dig into the world of The Home - you'll learn what consumers are increasingly looking for within the boundaries of...
23 Jul 2019
Future Trends: The Home Evolution
The world is changing and so are our needs. Customers’ behaviours are approaching unexplored horizons and marketers need to learn more about them. In this series of Future Trends articles we’ll explore what is next for Customer Engagement. Ultimately, we aim to support brands and...
11 Jul 2019
Member ContentReferral Marketing: Are You Creating Customer Advocates?
Refer-a-friend programmes work. Customers trust friends and family’s advice, but too many brands have yet to try this customer acquisition channel. Delve into our report created in partnership with Mention Me, to learn more about the benefits of referral marketing.
12 Jul 2019
Loyalty is Dead...Long Live Loyalty
A Friday thought. Has a generational shift meant the death of loyalty? Or has it simply evolved, leaving brands to catch-up with customers demand in order to stay relevant?
01 Jul 2019
Businesses still trying to harness the value of data for today and tomorrow
Businesses are failing to maximise the power of data, according to a new report from Dun & Bradstreet into its past, present and future.
24 Jun 2019
Member ContentData and Marketing: Attracting the Next Generation
Personal and social skills are a must-have for entry-level marketers willing to start a career in the data and marketing industry. At DMA Talent, we want to attract a new generation by showing the available opportunities and how fresh and passionate thinkers should get ready to jump into our...