Once objectives are set and everyone is on board, what can stop email marketers’ success? Read on for a taste of the challenges marketers faced and overcame throughout 2020, as well as what this year meant for brands and consumers.
The unwon battle for trust is a theme highlighted in the DMA’s latest Customer Engagement research, but new figures from the ASA suggest consumer awareness of the regulator could help win the war for consumer trust.
What does your customer do in the different stages of your product/service lifecycle? And what does success look like from a business perspective? In this article, we'll explore a few best practices and strategies that can help you establish strong email subscriber engagement at the start of the...
What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.