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Member Content

Data privacy - An industry perspective

Now that the whole GDPR run-up is over, catch your breath and give yourself the time to read a new book. No worries - same encyclopaedia, just a new title to talk about the data privacy law’s first impact, its multifaceted complexity and future developments.
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  • 683 views

Customer-centricity is the key to marketing's future

'Put the customer first’ is a core principle of the DMA, but new research from Marketing Week & MiQ highlights a concerning number of marketers that don’t believe they’re ready to deliver on this mantra.
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  • 157 views

DMA insight: The customer loyalty landscape in 2018

Are customers loyal to brands? What are customers demanding from brands in exchange of their loyalty? Created in collaboration with Foresight Factory, and sponsored by Pure360, our latest insight will drive you around the customers' loyalty world.
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  • 1147 views

Trending 2019: real data to predict the future

No crystal ball or tarot needed. Foresight Factory’s Annual Global Conference delighted marketers with a selection of new trends and themes for the year ahead from the latest data on consumer attitudes and behaviours.
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  • 592 views

DMA Talent and skills survey

When was the last time you heard a 12-year-old say "I want to work in marketing?" Complete the DMA Talent and skills survey and tell us what your organisation’s marketing and data department has to offer to new talent.
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  • 944 views

UK advertising sector continues to flourish and hits a new record

UK advertising delivers 20th consecutive quarter of growth and the strongest half a year results since 2014, according to latest figures from the Advertising Association/WARC Expenditure Report.
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  • 459 views