In the first article of our Future Trends 2020 series we will analyse brands voice-strategy and how this channel is destined to become a significant point of interactions between brands and their consumers.
What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.
In every relationship trust is difficult to build and nurture. When thinking about the connection between brands and their customers, gaining and maintaining trust is still one of the biggest challenges.
Intelligent marketing and transparent use of data are the keys marketers must use to gain...