Following the revisited analysis of subscriptions, this next piece of our Future Trends 2021 series will focus on loyalty. Specifically, the power that brand coalitions could have on what both customer acquisition and loyalty programmes look like in the future.
Supported by DM Trust, DMA Talent have produced a research report on the state of apprenticeships for the data and marketing industry, which reveals key insights into what is limiting apprenticeship uptake, as well as the opportunities that they can bring to an organisation.
How has the data and marketing industry reacted to the events of 2020? What’s happened to jobs and recruitment in a challenging economy? The latest insights from Hays UK shed light on the current and future state of the sector.
How are UK consumers surviving the latest lockdown? How has their behaviour changed over the last 12 months? What does it mean for brands and what should (or shouldn’t) they be doing to better engage customers? Read on to find out.
Uncertain times require anticipating and planning for multiple scenarios. For this reason, we would like to inspire you with new ideas to re-think the year ahead based on what your customers might be after. In this first article, we will focus on subscriptions, a trend that has seen a dramatic...