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DMA Insight: Attracting Data and Marketing Apprentices

As part of our analysis looking at the variety and availability of entry-level opportunities within the data and marketing industry, we’re focusing on apprenticeship programmes. Apprenticeship programmes offer a great opportunity for fresh talent to kick-off a successful career within our...

Coronavirus: March 2020 - The Impacts on Business

Find out the key concerns, challenges and business needs from the first phase of the DMA’s Coronavirus survey, as well as what we’re doing to help support the industry.
Member Content

Marketer Email Tracker 2020

Once again marketers reminded us of the multi-faceted role that email plays in the communication between brands and consumers across all stages of the customer lifecycle. Email is not only a transactional channel, but one that can be used to inform and build long-lasting relationships.

DMA Coronavirus survey: Tell us how the DMA can help you

At this challenging time, we want to know how the outbreak is affecting you, your organisation and the data and marketing industry.

Coronavirus: How Are Employees Coping?

Remember when you and your colleagues used to work together in the same room? It’s not so long ago but already people’s opinions and experiences about working from their own home appear divisive. Are employees concerned about their wellbeing? Are organisations able to support employees in...

Investigating Email: So, How Do Hotmail Users Actually Behave?

Email marketers have long been interested in whether the characteristics of their address owners might vary depending on their inbox provider. Read on as the DMA’s Email Council decide if this rings true.