Now that the whole GDPR run-up is over, catch your breath and give yourself the time to read a new book. No worries - same encyclopaedia, just a new title to talk about the data privacy law’s first impact, its multifaceted complexity and future developments.
'Put the customer first’ is a core principle of the DMA, but new research from Marketing Week & MiQ highlights a concerning number of marketers that don’t believe they’re ready to deliver on this mantra.
Are customers loyal to brands? What are customers demanding from brands in exchange of their loyalty? Created in collaboration with Foresight Factory, and sponsored by Pure360, our latest insight will drive you around the customers' loyalty world.
No crystal ball or tarot needed. Foresight Factory’s Annual Global Conference delighted marketers with a selection of new trends and themes for the year ahead from the latest data on consumer attitudes and behaviours.
When was the last time you heard a 12-year-old say "I want to work in marketing?"
Complete the DMA Talent and skills survey and tell us what your organisation’s marketing and data department has to offer to new talent.