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Member Content

Acquisition and the consumer mindset 2018

What are the key drivers that cause customers to switch from one brand to another? Do consumers love subscriptions? How do people look at new technologies like smart assistants, AR and VR? Read our latest research.
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  • 1212 views
Member Content

Annual inserts industry report 2018

Latest industry research reveals newspaper inserts slip below magazine and third-party volumes for the first time, while an overall reduction in insert volumes is also explained by an increasingly targeted approach by the marketing industry. 
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  • 601 views

Centennials are officially in the game

A new generation is here and is driving real, immediate changes in the marketplace. Understanding Centennials, how they behave and what they believe is a must for every marketer, don’t miss the boat
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  • 176 views

IDM Professional skills census 2018

We asked marketers about the skills they use day-to-day and those that will be needed to reach the next stage in their careers.
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  • 637 views

Data & Diversity: You can’t change what you don’t measure

While some believe that diversity in the workplace is as simple as meeting the required quotas for employee race and gender, it’s much, much more than that. You must dig deeper. How can you get a real and accurate picture of your workforce? Have a look at the new tool that SurveyMonkey and...
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  • 230 views
Member Content

Annual door drop report 2018

In the year of the snap general election, door drops continued to perform well in terms of both volume and spend.
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  • 703 views