12 Nov 2019
DMA Insight: GDPR Is a Win-Win
Since its arrival, GDPR has helped companies deliver transparent promises and ultimately strengthen customers’ trust towards marketing and how businesses handle their data. Read on to learn more.
03 Nov 2019
Call for Responses: GDPR & SMEs
Are you a small or medium business? Would you like to share your thoughts on GDPR and how it has impacted your daily activities? Take part in our latest survey and share both your experience, and your organisation’s. We want to see how we can help, based on what you need.
28 Oct 2019
DMA Insight: Understanding Brand-Switchers
How can you understand your customers' mindset when comes to switching? What are consumers switching, and what drives them to do so? Take a look.
03 Oct 2019
Member ContentData Privacy: An Industry Perspective 2019
Take a look at our next instalment, in partnership with OneTrust PreferenceChoice, on the up and downs of the new privacy regulations introduced to the industry.
01 Oct 2019
Member ContentEmail Benchmarking Report 2019
The DMA's email benchmarking report on 2018’s key email metrics is here. In collaboration with dotdigital, we are proud to present our most widely-accessed research on the state of the industry..png)
18 Nov 2019
Thinking ahead to 2030: Part Two
In our previous article we introduced three of the seven key factors that drive consumers’ current and future behaviours. Here we will discuss trends related to their rights, identity, values and experiences. Enjoy our take of the Mintel’s latest report.