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DMA Insight: Positivity and Compassion Grows, but Challenges Ahead

How has the industry fared coming out of the challenges from the pandemic? We asked over 200 senior data and marketing professionals that judged this year’s DMA Awards about their experiences over the last year and future expectations.
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Meaningful Measurement: Today and Tomorrow

As data and marketing leaders, we should be constantly striving to better understand marketing effectiveness and the measurement of this value. This was the focus of a recent roundtable hosted by the DMA and Salesforce. Read on to find out what marketers should do to improve measurement today...
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UK Start-ups: How Can We Support Your Growth?

Upskill is the latest research initiative launched by the DMA in partnership with Firehaus to explore the marketing needs of the UK’s growing number of start-up and scale-up businesses. Take the survey and share your experience.
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DMA Insight: Challenges and Successes Through the Lens of 2021

Once objectives are set and everyone is on board, what can stop email marketers’ success? Read on for a taste of the challenges marketers faced and overcame throughout 2020, as well as what this year meant for brands and consumers.
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Apple's Mail Privacy Protection: What Does it Mean for Marketers?

Open rate’s usage, ESPs’ insights, brands’ insights, ISPs’ developments – what’s changing? What is impacting the accuracy of these metrics? Read on to find out
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Could Awareness of Regulation Win the Battle for Trust?

The unwon battle for trust is a theme highlighted in the DMA’s latest Customer Engagement research, but new figures from the ASA suggest consumer awareness of the regulator could help win the war for consumer trust.
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