The Media Council stands for the belief that you should measure what matters and that the best planning is media-based and data-driven. Representing media agencies, owners, and brands, the council exists to help marketers use data to better understand media effectiveness and how that impacts their business growth. They will do this by:
- Setting industry-wide customer-first standards for the management of data and related processes across media.
- Defining how data is driving the acquisition and retention strategies across different media and how this is measured.
- Best practice for integration including accountability, effectiveness and measurement enabling trust amongst consumers.
- Defining the role of media within the customer journey.
- Investigating attribution amongst these channels and defining RO.
To help shape the future of marketing measurement, apply to join the council here, contribute to the discussions here, or reach out to the DMA Council Team.
Get to know the Media Council below.