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Member Content

Customer Engagement: How to win trust and loyalty

​Why do supermarkets operate loyalty schemes that translate into cash or real products? Could virtual assistants replace consumers as the decision makers? Read the latest research.
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  • 367 views

The EU’s new data protection law will apply to companies across the globe

It’s not just EU companies that have to think about the GDPR
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  • 821 views

Webinar: the ICO's GDPR consent guidance

The GDPR comes into effect in a little more than a year and the changes will affect anyone working with data
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  • 800 views

DMA insight: How marketers prepare for the GDPR

Learn how the marketing industry is prepping for the GDPR, with evidence that, while marketers are pragmatic about the GDPR, Brexit has already hurt business in the UK and Europe
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  • 2776 views

Annual door drop industry report 2017

Read the DMA analysis of five years of data covering the door drops sector, showing it has bucked some of the trends affecting other media channels.
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  • 1655 views

HOW BEACONS HELP FUSE TRADITIONAL AND DIGITAL ADVERTISING

For too long, traditional and digital advertising has been very separate. Sure, the smart people out there are able get the two working together to exponentially boost results. For example, by knowing how TV ads drive search, you can create better targeted search ads with more relevant messaging.
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  • 37 views

Responsible marketing training with the IDM

DMA members can claim a discount from these IDM training courses and fine-tune skills in GDPR, data protection and digital marketing best practice
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  • 748 views

4 STEPS TO TAKE WHEN MOVING YOUR DATA

4 quick steps for you to take when moving your data.....
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  • 57 views