19 May 2019
Welcome to a new Data & Marketing Association
The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
18 May 2019
Value of Data: Shifting values
This whitepaper helps kick-off our new campaign: Value of Data. Authored by University of Edinburgh academics Chris Speed and Ewa Luger, Shifting values represents an engaging introduction to the topic, and provides a navigable roadmap through a challenging ethical and legal landscape.
17 May 2019
Member ContentCustomer Engagement 2018: How to win trust and loyalty
How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.
15 May 2018
DMA GDPR guidance for marketers
Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
20 May 2019
Welcome to a new-look DMA Talent
DMA Talent is now part of a new, expanded Data & Marketing Association - that also includes the IDM. Find out what this means for students and educators, and how you can benefit from this new beginning.
20 May 2019
DMA Talent Register Your Interest Form
Register your interest to be amongst the first to know about the events and programmes run by DMA Talent.
18 May 2019
Value of Data: Changing perceptions
An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Firas Khnaisser, head of decisioning at Standard Life and Chairman of DMA Scotland, takes on the challenge of changing perceptions of data -...
18 May 2019
Value of Data: Why we're here
An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Craig Paterson of The Data Lab offers this overview of an exciting new project.
18 May 2019
Value of Data: The role of the CEO
Mark Runacus, Chair of the DMA Board and co-founder / planning partner at Wax/On, on why CEOs must be the standard bearers for organisations looking to really understand data's value and worth