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Corporate Learning

Covid-19 has brought unprecedented personal and business challenges. With a 50% subsidy for DMA Members off all Learning, the DMA is committed to helping marketers and businesses in the UK’s data and marketing industry return to growth, equipping them with crucial skillsets to meet the...

DMA and Ceros: Creating Digital Experiences

Our digital experience partner is Ceros. We work with their cloud-based platform to create engaging, interactive and immersive journeys and we’ll host our work here for you to check out. Read on for more, and to learn more about Ceros.

Introducing: Intelligent Marketing

The DMA is the driving force of intelligent marketing, on a mission to create business environments and cultures of excellence for the UK creative, data and marketing industries. With thoughts from DMA Chair Stephen Maher, we explain our vision of intelligent marketing, why it matters to you and...

Making Measurement Meaningful - The DMA's New Intelligent Marketing Databank

Learn about our Intelligent Marketing Campaign and how we can establish a common language and set of benchmarks from Data Stories Consulting, Global, MediaCom UK, PHD, Royal Mail MarketReach, Salesforce, The Telegraph, and WW (formerly Weight Watchers).

Email Benchmarking Report 2021

Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.

Contact Centre Council Quality Assurance Roundtable

What is Quality Assurance? Call Centre Quality Assurance (QA) is a business process that can help ensure customer interactions are aligned with business goals.