11 Dec 2019
Welcome to a new Data & Marketing Association
The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
11 Dec 2019
DMA: The Membership
A new-look DMA. A new look DMA Membership.
10 Dec 2019
DMA Insight: The Culture of Learning
A solid company culture is key to the long-term success of any organisation. In particular, the culture of learning seems to drive a strong positive impact for businesses. Here are our insights from the DMA’s Business Skills Census 2019. Read on to find out how to create a positive culture of...
06 Dec 2019
The Rosemary Smith Award for Responsible Marketing
The Data Protection Network and Opt-4, in partnership with the DMA, have launched, an award to recognise efforts by individuals or teams to act like responsible marketers. But what do we mean by that?
05 Dec 2019
DMA Insight: The Talent Challenge
Attracting and retaining talent is a key challenge within the industry and it looks as though we’re not doing all that could be done. As an industry, we can offer a great deal. It’s time to speak up and share what makes our industry great to be a part of.
04 Dec 2019
DMA Awards 2019: ELVIS wins the Grand Prix
ELVIS for Mondelez has won the DMA Awards 2019 Grand Prix, with standout performances from Proximity London, Ogilvy, Merkle, MRM // McCann and MullenLowe Open. Read up on a full winners' breakdown from a brilliant night under the stars at Old Billingsgate.
28 Nov 2019
DMA Insight: GDPR Calls for Training
Knowledge is power. Making sure every employee feels confident enough is a shared responsibility between the individual and business. Read on and discover what marketers disclosed about their level of training on data protection laws, and where future opportunities may lie.
12 Nov 2019
DMA Insight: GDPR Is a Win-Win
Since its arrival, GDPR has helped companies deliver transparent promises and ultimately strengthen customers’ trust towards marketing and how businesses handle their data. Read on to learn more.
28 Oct 2019
DMA Insight: Understanding Brand-Switchers
How can you understand your customers' mindset when comes to switching? What are consumers switching, and what drives them to do so? Take a look.