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How many of your customers are vulnerable?

Any customer can be vulnerable according to the new whitepaper from the DMA's vulnerable consumer taskforce, and companies will benefit by treating these customers appropriately
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  • 485 views
Member Content

How long does customer consent last?

The data we collect on our customers and the data they give us is at the heart of everything we do as marketers. Of all of this data, the most important is how and when they gave (or renewed) consent to receive communication from your business.
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  • 796 views

Tell us about your membership

Take a few minutes to tell us how your DMA Membership works for you to be in with a chance to win an IDM Essentials course
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  • 393 views

Tell us how your business is adapting to the GDPR

How is your business reacting and adapting to the GDPR and the implications of Brexit? Tell us and be entered into a prize draw. 
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  • 1510 views

#writerscrawl

The first ever copywriters' festival, from Monday 14 to Friday 18 November
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  • 536 views

The DMA Awards are here

Take a trip around the DMA Awards landscape, discover how we’re doing things in 2016 and get your Awards entry up and running
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  • 937 views

Thought leadership and the dumbing down of society

Ever think reading all these thought leadership articles is like drinking water from a firehose? The struggle to filter out useful stuff from the noise? 
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  • 17 views

Is ‘video first’ now a reality, or are we looking through rose-tinted Spectacles?

Could Spectacles just be the hottest new accessory for Pokémon-catching millennials, or do they actually signify that 'video first' is now a reality for digital?
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  • 6 views

Time For Considered Action

For as long as I remember direct marketing has had detractors that complain about intrusiveness while happily accepting the much harder to avoid advertising on television, cinema, radio and the thousands of millions of tons of forestry devoted to breaking up editorial content in print...
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  • 14 views