The content revolution has been on marketers' minds for years. The DMA's Marketer email tracker 2017 research shows that content is the pinch point for marketers if they want to serve their customers and make their messages interesting and relevant. Learn more in this...
Learn how to train your staff to help them identify and better serve customers in vulnerable circumstances at these special sessions run by Elaine Lee of ReynoldsBusbyLee and Jacqui Crawley of KMB, supported by the DM Trust
Everybody writes out their names differently, some go with their whole shabang and others decided to go for the more mysterious initial so we see so many types of ways to write a name when we receive a database.
It’s a well-known fact that happy customers are your best sales force. That’s why it pays to go the extra mile to make the winners of your promotional competitions feel super-special, with the benefit of longer-lasting brand loyalty.