27 Jun 2017
Member ContentCustomer Engagement: How to win trust and loyalty
Why do supermarkets operate loyalty schemes that translate into cash or real products? Could virtual assistants replace consumers as the decision makers? Read the latest research.
23 Jun 2017
The EU’s new data protection law will apply to companies across the globe
It’s not just EU companies that have to think about the GDPR
15 Jun 2017
Webinar: the ICO's GDPR consent guidance
The GDPR comes into effect in a little more than a year and the changes will affect anyone working with data
15 Jun 2017
DMA insight: How marketers prepare for the GDPR
Learn how the marketing industry is prepping for the GDPR, with evidence that, while marketers are pragmatic about the GDPR, Brexit has already hurt business in the UK and Europe
13 Jun 2017
Annual door drop industry report 2017
Read the DMA analysis of five years of data covering the door drops sector, showing it has bucked some of the trends affecting other media channels.
27 Jun 2017
HOW BEACONS HELP FUSE TRADITIONAL AND DIGITAL ADVERTISING
For too long, traditional and digital advertising has been very separate. Sure, the smart people out there are able get the two working together to exponentially boost results. For example, by knowing how TV ads drive search, you can create better targeted search ads with more relevant messaging.
26 Jun 2017
Responsible marketing training with the IDM
DMA members can claim a discount from these IDM training courses and fine-tune skills in GDPR, data protection and digital marketing best practice
26 Jun 2017
4 STEPS TO TAKE WHEN MOVING YOUR DATA
4 quick steps for you to take when moving your data.....
