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What happened to the ePrivacy Regulation?

Uncertainty surrounding ePrivacy is ramping up with the possibility of a no-deal Brexit and EU Parliament elections in May
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  • 135 views

Customer Engagement - research round-up

Dive into our reports and take a look at customer engagement strategies from the viewpoint of customers and marketers
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  • 128 views

DMA insight: Data privacy - Marketing's GDPR journey

The opportunities and challenges. The improvements and concerns. Read on for a visualisation of what marketers told us about life after GDPR.
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  • 400 views
Member Content

Customer Engagement 2019: Marketers' view

In partnership with Foresight Factory and sponsored by Pure 360, the first comparison between what brands deem successful and what consumers say engages them.
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  • 1188 views
Member Content

Evolving the customer journey: Digitisation, omni-channel and technology trends

Businesses can benefit from digital innovation, but delivering an evolving customer journey is paramount. Delve into the latest report about digitised customer journeys from the DMA in association with Williams Lea Tag (WLT).
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  • 1079 views
Member Content

Consumer email tracker 2019

How do consumers use their email addresses? What gets their attention and leads them to open an email? What persuades them to give their email address to a brand/shop/site? Discover this and more in our latest consumer email tracker, sponsored by dotdigital.
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  • 2115 views

The DMA's Brexit blog

A home for all the DMA’s Brexit coverage, advice and guidance
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  • 1040 views

Brexit: what's happening at the moment?

Significant political developments have occurred this week, including some Labour and Conservative MPs resigning from their parties.
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  • 91 views

Creative effectiveness in door drop - examples from 2019

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2019.
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  • 73 views