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The ICO’s GDPR consent guidance – tell us how you’ll be affected

​The Information Commissioner's Office (ICO) has published its draft consent guidance for the General Data Protection Regulation (GDPR) which could have far-reaching implications for your business
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  • 1514 views

Customers want relevance, marketers need content

The content revolution has been on marketers' minds for years. The DMA's Marketer email tracker 2017 research shows that content is the pinch point for marketers if they want to serve their customers and make their messages interesting and relevant. Learn more in this...
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  • 1852 views

Train the trainers: vulnerable consumers workshop

Learn how to train your staff to help them identify and better serve customers in vulnerable circumstances at these special sessions run by Elaine Lee of ReynoldsBusbyLee and Jacqui Crawley of KMB, supported by the DM Trust
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  • 470 views

The GDPR and you, chapter two

A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research
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  • 3643 views

All about the Future Writers’ Labs

It’s time for the next generation of great British copywriters to emerge, ready to shape the future - with enrolment open for our February Labs. Find out more here.
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  • 6934 views

Audience Lists: The Possibilities Are Endless (for 540 days…)

Now that membership duration has more than doubled on search audience lists how can this help you to engage with your customers at key moments?
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  • 16 views

Using Calculated Metrics to Boost Your Reporting Capabilities

Calculated metrics are one of the most overlooked features of Google Analytics, but perhaps one of the most powerful. In this blog I’ll show you just one of the many ways that we’ve leveraged calculated metrics to enrich data.
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  • 17 views

Spring Clean Your Social Media Channels With These 7 Easy Steps

It’s that time of year again – we’re decluttering the house, dusting the shelves and cleaning the oven. But what about spring-cleaning our social media channels? Find out how to clean up our social media channels and get it sparkling again.
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  • 43 views