13 Jul 2017
DMA advice: Location based marketing
The DMA's Responsible Marketing Committee unveils a brand new guide to location based marketing. Learn how to reach the right person at the right time, and reap the brand benefits.
12 Jul 2017
Member ContentAnnual inserts industry report 2017
Strong increases in third party inserts have stemmed the overall decline in this changing market according to new DMA research
11 Jul 2017
Legitimately using Legitimate Interests - new guidance
New Data Protection Network guidance shows businesses how they can use Legitimate Interests to access personal data under the GDPR from May 2018
26 Jul 2017
Once is never enough...
I’m often asked by clients whether a SINGLE send email to 3rd party data is a productive means by which to get their message out. The honest answer is No! I’d rather they either kept their money or thought a bit more about what they want to achieve.
26 Jul 2017
Can an agency ever really GET my brand as well as me?
The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.
26 Jul 2017
The results are in! Find out how B2B Marketers feel about content marketing...
Content is king, but distribution is queen. And she wears the pants.
26 Jul 2017
Responsible marketing training with the IDM
DMA members can claim a discount from these IDM training courses and fine-tune skills in GDPR, data protection and digital marketing best practice
25 Jul 2017
Time to Get Real-Time with Adaptive Customer Experiences
Too many marketers struggle to adapt to customer’s unpredictable behavior; it’s time to raise the bar and set a new “millisecond marketing” standard for personalized messaging—one that turns digital marketers into successful Adaptive Marketers™.
