The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.
This week, the Chancellor has said there will be 'no alignment' with EU rules after Brexit. The business community has reacted strongly against this news. So what are the merits of alignment with the EU? (a long-read)
The ICO has published a draft of the direct marketing code of practice and invited comments from professionals across the industry. The DMA's Director of Policy and Compliance, John Mitchison, takes a closer look.
The DMA in partnership with the Centre for Design Informatics hosted The Happening, sponsored by Merkle and with participants from Data for Children Collaborative with UNICEF, The Data Lab, ASDA, Amazon and University of Edinburgh.