Filter By

Show All
X

Connect to

X

A Guide to Service Messaging

Service messaging is both an effective marketing tool and an integral part of the operating process. The DMA's Privacy Working Group - a hub of the Responsible Marketing Committee - takes a look at service messaging through the lens of permissions, legislation and the challenge of service...
A guide to service messaging.jpg

DMA Comment: The DMA becomes an ambassador for tech education

The DMA is now an Intermediary Ambassador for technical education. The programme - run by the Department of Education via the Education and Skills Funding Agency (EFSA) - will see the DMA, through DMA Talent, champion apprenticeships, T-Levels and traineeships to Members and prospective employers.
dma-talent-logo-and-strap-hi-res-34.png

Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
DMA-logo-and-strap-hi-res-32.png

DMA: The Membership

A new-look DMA. A new look DMA Membership.
DMA logo structure NEW.png
Member Content

Future Trends: A New World of Experience

The second article of our Future Trends 2020 series will focus on the intersection between customer personalisation and the use of new technologies or strategies such as VR and AR or gamification.
Future Trends- A New World of Experiences_Research articles copy.jpg

DMA Comment: The ICO Direct Marketing Code of Practice - The Big Issues

DMA Director of Policy and Compliance, John Mitchison, takes a close look at the ICO’s draft for a Direct Marketing Code of Practice. Read through his key challenges, and get your feedback over to us by February 14.
ico-logo1.png

Creative Effectiveness in Door Drops

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2020.
Creative Effectiveness in Door-Drops_Events copy 4.jpg

The All Good Copy Podcast: Debi Bester and Hiten Bhatt

Glenn Fisher talks to Chair of the DMA’s Creative Committee Debi Bester, and Creative Committee member Hiten Bhatt about how advertising can have a positive influence on society, why creative people need to stop putting themselves in silos and the importance of collaboration.
debi-hiten-podcast-01.png

Regulation Hub Update - February 2020

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
contact-centre-council2_research-articles.png