21 Jun 2018
DMA insight: GDPR – a new beginning
The GDPR is here. We surveyed the state of the industry as the new legislation landed with the fifth iteration of our investigative series into preparedness for the GDPR._5b29023070d3a.png)
11 Jun 2018
DMA insight: GDPR and PECR - to ask for consent or not?
Marketers often confuse or conflate GDPR and PECR, but it's important to understand the difference between the two. Take a look at our latest insight, designed to help simplify which GDPR legal grounds are most appropriate depending on the marketing method.
04 Jun 2018
DMA GDPR guidance for marketers
Covering GDPR essentials; Accountability; Consent and legitimate interest; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
17 Apr 2018
The DMA Awards 2018 - coming soon
The most rewardingly hard to win awards in the business are (nearly) back. Get in the mood, here
25 Jun 2018
Testing Marketing Campaigns – Ask your audience
Testing marketing campaigns will help you get your messaging and creatives right for every target audience and purpose. Good campaigns can cut deep to the consumer and engage them in content that is harmonious with their thoughts and beliefs.
22 Jun 2018
GDPR - 28 DAYS LATER
What has changed since GDPR and how can Marketers make the most of it.
21 Jun 2018
Nobody panic
British summertime, news from the French Riviera and 10 questions you always wanted to ask a hooligan. The worth-a-mentions this week, as told by DMA writing manager, Rosanne Stewart.
20 Jun 2018
Customer Engagement: The latest IDM training
Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
