25 Nov 2024
DMA letter to Secretary of State Peter Kyle on behalf of the charity sector
Major charities have lined up behind the DMA's call for the government to extend the soft opt-in to the charity sector.
20 Nov 2024
Data (Use & Access) Bill 2nd Reading Summary
The House of Lords held the debate on the pre-committee stage of the Bill.
19 Nov 2024
Customer Engagement Report 2024
For the first time ever, our Customer Engagement Report brings together insights from both marketers and consumers, to give you a full insight into the current market landscape.
12 Jun 2024
Upskill your team with government funding
Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy.
29 Nov 2024
What being shortlisted for a DMA Award means
Paperplanes have been shortlisted for a DMA Award in the Mail Category, discover what it means to them.
21 Nov 2024
Elections - How much does mail matter?
During the 2024 General Election, Marketreach set out to answer a key question: How crucial is direct mail in influencing elections, and how does it compare to other channels?
18 Nov 2024
Love has no price: Longer Lasting Customer Loyalty Through Postal Marketing
This article delves into the often-overlooked potential of print media, specifically postal marketing and data-driven direct mail, as a catalyst for building enduring customer relationships, moving beyond the fleeting allure of price promotions and discounts.
13 Nov 2024
Master your Creative Strategy
Mastering the creative aspect is crucial for a successful marketing campaign.