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DMA's response to House of Lords inquiry on data adequacy

The DMA has submitted written evidence to the House of Lords' European Affairs Committee's inquiry into data adequacy which was granted to the UK by the European Commission post-Brexit.

DMA calls for urgent passage of DPDI before election

The DMA has today called on the government and opposition parties to join together to pass the Data Protection and Digital Information Bill before the election.

Pinning down emotion's effect on ad performance

The DMA’s latest report in collaboration with Pinterest, ‘Creativity that sparks response: pinning down emotion’s effect on ad performance’, shows that while brand and business effects improved on the back of some truly creative work, performance advertising effectiveness hasn’t seen...

UK SMEs support pending reforms to UK data privacy laws

The DMA's latest report reveals strong business support for reforming UK data privacy laws, so urges UK Parliament to complete passage of the DPDI Bill without hesitation

B2B Marketing: The Complete Guide Masterclass

Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement, analytics and more. Gain the confidence you need to deliver results as a B2B marketing specialist.
B2B Marketing: The Complete Guide Masterclass

What's your cost-of-living crisis exit strategy?

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to...
Cost of Living Exit Strategy Report 20244

Exploring the impact of marketing in the age of sustainability

While companies look to meet new requirements for addressing sustainability challenges, many see compliance as a checklist, not a structural priority to adopt sound sustainability hygiene. Our own initial research findings have already shown the level of importance this is having among...

Upskill your team with government funding

Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy.