Hosted by Vuture's Lili Boev, this is a podcast starring a stellar cast of email geeks, creators and innovators. They join Lili for a sit-down and a chat through the hots, the nots, and the maybes of email marketing. Episode 3 is online now.
An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Read on for an insight into the Value of Data project.
Mintel’s thoughts on the key trends from Adobe Summit 2019 point to the dilemma that marketers are facing: it’s easier to reach customers but harder to get them to care. We dive deeper into how to gain their trust and their loyalty.
The integration of JICMAIL into the IPA TouchPoints Channel Planner is a world first integration and has revealed how mail occupies an effective frequency sweet spot. JICMAIL asked Simon Frazier, Research & Marketing Manager, IPA to share his views.