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Member Content

Customer Engagement 2019: Marketers' view

In partnership with Foresight Factory and sponsored by Pure 360, the first comparison between what brands deem successful and what consumers say engages them.
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  • 1076 views
Member Content

Evolving the customer journey: Digitisation, omni-channel and technology trends

Businesses can benefit from digital innovation, but delivering an evolving customer journey is paramount. Delve into the latest report about digitised customer journeys from the DMA in association with Williams Lea Tag (WLT).
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  • 1021 views
Member Content

Consumer email tracker 2019

How do consumers use their email addresses? What gets their attention and leads them to open an email? What persuades them to give their email address to a brand/shop/site? Discover this and more in our latest consumer email tracker, sponsored by dotdigital.
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  • 1956 views

The DMA's Brexit blog

A home for all the DMA’s Brexit coverage, advice and guidance
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  • 983 views

AI reveals winning DMA Awards recipe

How reliable are the creatives and suits reviewing your best and brightest work? Is there a ‘code’ to crack for a winning entry? I employed IBM’s Watson to delve into the winning entries - here's what came up (hint: there's some secrets to success).
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  • 105 views

DMIGS - Direct Marketing Industry Golf Society

Woburn Golf Club, 11th April
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  • 60 views