The second instalment of the DMA's data summit took place at 30 Euston Square and featured the ICO, Channel 4, BBC and more. Take in a snappy overview here with perspectives beyond the GDPR, towards Brexit, ePrivacy and an academic on AI in marketing and society.
An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Read on for an insight into the Value of data project.
It is becoming increasingly usual to hear anecdotally of segmentation systems that are failing to perform, however, following the emergence of data science, deep learning and AI segmentation is right back on the marketing agenda.
FEARS OF BEING BOMBARDED WITH COMMUNICATIONS PREVENT OVER 60% OF SUPPORTERS REVEALING THEIR PLANS TO LEAVE A LEGACY
fastmap, Freestyle Marketing and Fi Riley, Head of Legacy Marketing at BHF, took to the stage at the IoF’s Legacy conference