DMA - Data & Marketing Association

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Announcing the DMA's new CEO

DMA's new CEO Rachel Aldighieri reaffirms commitment to "championing growth, effectiveness and trust in marketing" as she sets out her vision for a more ethical, diverse and creative industry.
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DMA letter to Secretary of State Peter Kyle on behalf of the charity sector

Major charities have lined up behind the DMA's call for the government to extend the soft opt-in to the charity sector.
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Data (Use & Access) Bill 2nd Reading Summary

The House of Lords held the debate on the pre-committee stage of the Bill.
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Upskill your team with government funding

Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy.
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What being shortlisted for a DMA Award means

Paperplanes have been shortlisted for a DMA Award in the Mail Category, discover what it means to them.
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Elections - How much does mail matter?

During the 2024 General Election, Marketreach set out to answer a key question: How crucial is direct mail in influencing elections, and how does it compare to other channels?
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Customer Engagement Report 2024

For the first time ever, our Customer Engagement Report brings together insights from both marketers and consumers, to give you a full insight into the current market landscape.
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Love has no price: Longer Lasting Customer Loyalty Through Postal Marketing

This article delves into the often-overlooked potential of print media, specifically postal marketing and data-driven direct mail, as a catalyst for building enduring customer relationships, moving beyond the fleeting allure of price promotions and discounts.
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