Episode 5 is now live! Tune in to hear the latest developments in the Brexit process after John Bercow's intervention this week. We also discuss our successes in the lobbying world and why this work alone should be a reason to join the DMA!
Solving ‘I want’ moments in the Home Appliances industry. Disruptive product innovations, digitization and new emerging purchase drivers are forcing manufacturers to adapt how they win and retain customer loyalty.
Marketers constantly try to create the perfect buyer persona for their business, not many though have a good grasp on how to do this properly. In this article we show you how to create a buyer persona template to use for your own business.