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Referral Marketing: Are You Creating Customer Advocates?

Refer-a-friend programmes work. Customers trust friends and family’s advice, but too many brands have yet to try this customer acquisition channel. Delve into our report created in partnership with Mention Me, to learn more about the benefits of referral marketing.

Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.

Power of Print 2019

Get your ticket to the Power of Print, taking place at Stationer’s Hall, London on 5 November

GEMM Agency win DMA Talent's Marketing Challenge 2019

GEMM Agency from the University of Greenwich have been crowned of this year's Marketing Challenge for their repsonse to Instagram's brief.

Marketing vs Service Messaging

On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent.

Loyalty is Dead...Long Live Loyalty

A Friday thought. Has a generational shift meant the death of loyalty? Or has it simply evolved, leaving brands to catch-up with customers demand in order to stay relevant?

Customer Service and Experience Summit Europe

Join the DMA at the Customer Service and Experience Summit Europe.

DMA Awards: Unplugged

Ever wondered what it takes to win a DMA Award? Join us and Matt Conner, Managing Director, MRM//McCann and Chair of the DMA Awards committee, as we deep dive into the DMA Awards process and explore the key criteria of how an entry is judged - strategy, creativity, and results.

DMA Awards - Best of the West

Want to find out who won at the DMA Awards 2018 from the West? Join us to hear from Armadillo, Campfire Marketing and Really B2B, the agencies behind a number of DMA shortlisted campaigns from the West – examining strategy, creativity and results with a fine-tooth comb.