19 May 2019
Welcome to a new Data & Marketing Association
The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
18 May 2019
Value of Data: Shifting values
This whitepaper helps kick-off our new campaign: Value of Data. Authored by University of Edinburgh academics Chris Speed and Ewa Luger, Shifting values represents an engaging introduction to the topic, and provides a navigable roadmap through a challenging ethical and legal landscape.
17 May 2019
Member ContentCustomer Engagement 2018: How to win trust and loyalty
How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.
15 May 2018
DMA GDPR guidance for marketers
Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
22 May 2019
Welcome to DMA North
A very warm welcome to your round-up of everything you need to know about our upcoming DMA Group activities across the North.
22 May 2019
The DMA's Campaign for Great British Creativity
Welcome to the campaign for Great British Creativity. Creative Clubs. Future Writers' Labs. A Creative Committee and so much more.
21 May 2019
Privacy, regulation and you
Join us for a webinar reviewing the progress and issues businesses have faced a year on from the implementation of GDPR
18 May 2019
Value of Data: Changing perceptions
An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Firas Khnaisser, head of decisioning at Standard Life and Chairman of DMA Scotland, takes on the challenge of changing perceptions of data -...
18 May 2019
Value of Data: The role of the CEO
Mark Runacus, Chair of the DMA Board and co-founder / planning partner at Wax/On, on why CEOs must be the standard bearers for organisations looking to really understand data's value and worth