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The Power of Storytelling in Gaining Customer Loyalty

In today’s challenging loyalty landscape, The Walt Disney Company EMEA and Armadillo reveal how data-driven storytelling in their ‘Fanbase Builder’ program fosters deeper customer connections and boosts engagement—without discounts. Their approach offers valuable insights for brands...
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DUA vs. DPDI: Spot the Difference

The Data Protection and Digital Information (DPDI) Bill and Data Use and Access (DUA) Bill have similar broad strokes but a few key changes.
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Upskill your team with government funding

Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy.
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Using Customer Data to Build Loyalty in a Price-Sensitive Market

In a market driven by rising costs, brands face the challenge of building loyalty without resorting to endless discounts. This article explores how this trend risks fostering a loyalty crisis, as customers increasingly chase deals over brand connection.
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DMA feeds into UK Government Innovation and Tech Working Group for Industrial Strategy

The UK Government invited the DMA to provide industry insight into the key legislative framework.
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Is your obsession with clicks costing you growth? Why marketers need a measurement reset!

Measurement has always been a fundamental part of marketing. We might like to think it’s only really emerged in the digital era, but that’s not the case. If anything, the need for refreshed thinking on measurement is needed now, more than ever.
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Breaking: Government Tables New Data Bill

The milestone Data Use and Access Bill is set to “put technology and data protection at the heart of the economy.”
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The Data Use and Access Bill: Time's up for the ICO?

The Bill would abolish the current Information Commissioner’s Office. What does that mean? And what would take its place?
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