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Data and Marketing: Attracting the Next Generation

Personal and social skills are a must-have for entry-level marketers willing to start a career in the data and marketing industry. At DMA Talent, we want to attract a new generation by showing the available opportunities and how fresh and passionate thinkers should get ready to jump into our...
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Annual Door Drop Industry Report 2019

Our latest insights into the door drop industry

Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
Member Content

Customer Engagement 2018: How to win trust and loyalty

How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.

Regulation Hub Update - June 2019

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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ICO pulls no punches in new report into adtech

The regulator’s report says the adtech industry is illegally profiling the internet

Tim Bond, Head of Insight, speaks at AI Summit

Experts convened at the AI Summit in London earlier this month to discuss all things machine-learning and AI-focused

Is your contact centre ready for changes to the European Payment Services Directive?

The rules for accepting payments in Europe are changing. The deadline for implementation is fast approaching but the guidance to date, especially for certain sectors and use cases, has been a bit vague. So, what does this mean for your contact centre?
Colourful headset with microphone

Masterclass: Recognising the needs of vulnerable consumers and how to make reasonable adjustments

Get the training you need from the experts to help your company compliantly and responsibly handle vulnerable consumers.