09 Apr 2021
Democratise Data Manifesto for Scottish Parliament Elections 2021
We're asking candidates for the Scottish Parliament elections to take the #DemocratiseDataPledge to support the democratisation of talent and widen access to the data industry.
31 Mar 2021
Coronavirus: March 2021 - The Impacts on Business
A year on from the first UK-wide lockdown, the eighth phase of the DMA’s ongoing survey into the impact of coronavirus reveals some positivity for businesses looking forward, but that the road to full recovery from the challenges of the last 12 months will take time.
18 Mar 2021
Making Measurement Meaningful
Many marketers measure what they can, rather than what they should, meaning traditional measurement models lack the subtlety needed in a multichannel world. This whitepaper provides an industry-agreed starting point in the effort to standardise the way marketers measure media effectiveness and...
05 Mar 2021
Customer Engagement 2020: An Overview
Our annual customer engagement summit gave highlights from our 2020 customer loyalty research report and featured expert insights on how brand loyalty has changed, channel strategies for retention and long-term engagement, key trends, and how to drive the future customer.
03 Mar 2021
UK Government Budget 2021: What's in it for the Data & Marketing Industry?
Chancellor Rishi Sunak outlined his spending and saving measures in the 2021 budget.
17 Feb 2021
Introducing: DMA Student Membership
The DMA’s new Student Membership is packed with learning, upskilling, and networking opportunities to help young talent break into the industry![T-cHJldmlldw%3D%3D-dma_student_membership-hero[1].png](/uploads/articles/T-cHJldmlldw%3D%3D-dma_student_membership-hero[1].png)
14 Apr 2021
Consumer Email Tracker: Deep-Dive Insights from the Email Council
The Consumer Email Tracker is highly valuable when it comes to helping marketers walk a mile in their subscribers’ shoes, providing an effective mirror for changing subscriber behaviours, especially when broader drivers are at play. The recently launched 2021 edition (sponsored by Validity) is....png){kind=tracking}