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DMA insight: GDPR - an opportunity for change

With only months to go until the deadline for compliance with the GDPR, we asked marketers for their thoughts on the legislation – how is the industry evolving? From awareness, to preparedness, to opinions of the impact of the GDPR, read below to find out about the challenges and...
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  • 3305 views

Careers at the DMA Group: Junior writer

We seek a versatile junior writer with a creative heart to join the brand and content team.
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  • 2460 views

DMA House: your workspace in central London

Rejuvenated and refreshed, DMA House offers a home-from-home service to our members and colleagues from around the industry. Find out how you can enjoy the new surroundings.
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  • 4813 views

Print Marketing and Millennials

According to a Quad/Graphics study, Millennials respond to Direct Mail more than email, with 82% saying they would engage with retail print literature.
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And then there were three...

2017 DMA Breakthrough Award finalist teams announced.
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DMA survey: Marketer email tracker 2018

Last year marketers told us that email has never been so important; that the nature of email is changing; and content is king. Will those trends contine? Tell us your email perspectives and inform our email tracker - you'll be in with a chance to win a £50 Amazon voucher.
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  • 22 views

The Power of Direct Mail - How This Works uses the channel to deliver online growth and build its brand

Natural beauty company This Works has found its catalogue delivers a higher spending customer that is more engaged with its brand. 
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  • 27 views

Programmatic and the pitfalls of managing in-house

What can an agency give you that an in-house programmatic team may find difficult to achieve?
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  • 8 views