DMA - Data & Marketing Association

19 May 2019

Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.

17 May 2019

Customer Engagement 2018: How to win trust and loyalty

How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.

Email Council

Data & Marketing Association
DMA Council

17 Jun 2019

My dog ate my email: a podcast series all about...email

Hosted by Vuture's Lili Boev, this is a podcast starring a stellar cast of email geeks, creators and innovators. They join Lili for a sit-down and a chat through the hots, the nots, and the maybes of email marketing. Episode 4 is online now.

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13 Jun 2019

DMA Awards - The Great Scots

Want to find out who won at the DMA Awards 2018 from Scotland? Join us to hear from CHAS, Different Kettle and Story UK, those behind a number of DMA shortlisted campaigns from Scotland – examining strategy, creativity, and results with a fine-tooth comb.

12 Jun 2019

News from the DMC

The very latest from the DMC

11 Jun 2019

The DMA's Campaign for Great British Creativity

Welcome to the campaign for Great British Creativity. Creative Clubs. Future Writers' Labs. A Creative Committee and so much more.

10 Jun 2019

Next plc confirmed as sponsors for DMA Talent's Creative Data Lab in Leicester

DMA Talent's next lab will be hosted at De Montfort University on 18 June, which will see 30 data savvy aspiring marketers tackle a data brief from Next.