11 Jul 2019
Member ContentReferral Marketing: Are You Creating Customer Advocates?
Refer-a-friend programmes work. Customers trust friends and family’s advice, but too many brands have yet to try this customer acquisition channel. Delve into our report created in partnership with Mention Me, to learn more about the benefits of referral marketing.
19 May 2019
Welcome to a new Data & Marketing Association
The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
17 Jul 2019
Power of Print 2019
Get your ticket to the Power of Print, taking place at Stationer’s Hall, London on 5 November
16 Jul 2019
GEMM Agency win DMA Talent's Marketing Challenge 2019
GEMM Agency from the University of Greenwich have been crowned of this year's Marketing Challenge for their repsonse to Instagram's brief.
12 Jul 2019
Marketing vs Service Messaging
On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent.
12 Jul 2019
Loyalty is Dead...Long Live Loyalty
A Friday thought. Has a generational shift meant the death of loyalty? Or has it simply evolved, leaving brands to catch-up with customers demand in order to stay relevant?
10 Jul 2019
Customer Service and Experience Summit Europe
Join the DMA at the Customer Service and Experience Summit Europe.
10 Jul 2019
DMA Awards: Unplugged
Ever wondered what it takes to win a DMA Award? Join us and Matt Conner, Managing Director, MRM//McCann and Chair of the DMA Awards committee, as we deep dive into the DMA Awards process and explore the key criteria of how an entry is judged - strategy, creativity, and results.
10 Jul 2019
DMA Awards - Best of the West
Want to find out who won at the DMA Awards 2018 from the West? Join us to hear from Armadillo, Campfire Marketing and Really B2B, the agencies behind a number of DMA shortlisted campaigns from the West – examining strategy, creativity and results with a fine-tooth comb.