23 Jul 2019
Future Trends: The Home Evolution
The world is changing and so are our needs. Customers’ behaviours are approaching unexplored horizons and marketers need to learn more about them. In this series of Future Trends articles we’ll explore what is next for Customer Engagement. Ultimately, we aim to support brands and...
23 Jul 2019
Member ContentFuture Trends: The New Home
The first of the Future Trends series' article is out. We aim to support brands and businesses keen to understand and address customers’ real and relevant needs. Read on and dig into the world of The Home - you'll learn what consumers are increasingly looking for within the boundaries of...
11 Jul 2019
Member ContentReferral Marketing: Are You Creating Customer Advocates?
Refer-a-friend programmes work. Customers trust friends and family’s advice, but too many brands have yet to try this customer acquisition channel. Delve into our report created in partnership with Mention Me, to learn more about the benefits of referral marketing.
19 May 2019
Welcome to a new Data & Marketing Association
The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
22 Mar 2019
The DMA Politics Podcast
Episode 8 is now live! Join Michael and two special guests to talk about politics, creative data and... bumbags?
22 Jul 2019
Arthur Thompson Memorial Award - call for entries
In May 2006, the door drop marketing industry sadly lost an industry giant, Arthur Thompson, whose immense contribution to the growth of the industry is widely accredited. Recognising this memorial award was created to be presented to individuals who have similarly made outstanding service to...
22 Jul 2019
Brexit: the Beginning of Boris' Britain
This week, the next leader of the Conservative Party and the new Prime Minister will be announced. But what will this change?
22 Jul 2019
The Board Member Checklist: Non-Executive Directors
The DMA’s Privacy Taskforce has created a practical and supportive piece to help Non-Executive Directors understand what their top priorities should be in regards to data protection and the privacy of their customers