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Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
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Seven Irrational Opportunities

Welcome to the second article of our mini-series dedicated to Behavioural economics. Today we’ll present a brilliant round-up of inspirational ideas, from The Behaviours Agency.
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Future Marketing in a Fake World

How will data affect future marketing campaigns? How much emphasis do you put on reports from this data? And more importantly have you asked yourself how much of your marketing is based on bot activity? How do you identify human or fake interaction?
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What are your Customers Thinking?

The irrationality of the customer is like butter on the marketers' daily bread. So, Behavioural Economics has become more critical than ever before, and at the forefront of every marketing mind. In this first instalment of our new article series, we'll introduce you to the founders of this...
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Member Content

The Updated Brexit Toolkit

We've updated our popular Brexit Toolkit from December 2018 to reflect the times and the changes. Download the updated toolkit now.
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DMA Talent's next neurodiversity workshop will be in Edinburgh

Join us at the next neurodiversity workshop in Edinburgh taking place on 23 September at the Bayes Centre
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Creative effectiveness in door drop - examples from 2019

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2019.
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Tim Bond to speak at Accelerate event in London

Tim Bond, Head of Insight and PR at the DMA, will be a featured speaker at this premier event for business and tech leaders to explore new ways for business growth acceleration
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