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DMA insight: GDPR – a new beginning

The GDPR is here. We surveyed the state of the industry as the new legislation landed with the fifth iteration of our investigative series into preparedness for the GDPR.
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  • 403 views

DMA insight: GDPR and PECR - to ask for consent or not?

Marketers often confuse or conflate GDPR and PECR, but it's important to understand the difference between the two. Take a look at our latest insight, designed to help simplify which GDPR legal grounds are most appropriate depending on the marketing method. 
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  • 3815 views

DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interest; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
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  • 16925 views

The DMA Awards 2018 - coming soon

The most rewardingly hard to win awards in the business are (nearly) back. Get in the mood, here
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  • 1367 views

GDPR - 28 DAYS LATER

What has changed since GDPR and how can Marketers make the most of it.
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  • 94 views

Nobody panic

British summertime, news from the French Riviera and 10 questions you always wanted to ask a hooligan. The worth-a-mentions this week, as told by DMA writing manager, Rosanne Stewart. 
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  • 202 views

Customer Engagement: The latest IDM training

Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
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  • 2670 views

10 Steps to Global Marketing Efficiency at Scale

We understand the challenges global companies face with delivering effective campaigns quickly, at low cost, whilst balancing the need to localize and provide enough flexibility to drive local innovation.
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  • 128 views