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Customer Engagement 2020: An Overview

Our annual customer engagement summit gave highlights from our 2020 customer loyalty research report and featured expert insights on how brand loyalty has changed, channel strategies for retention and long-term engagement, key trends, and how to drive the future customer.

UK Government Budget 2021: What's in it for the Data & Marketing Industry?

Chancellor Rishi Sunak outlined his spending and saving measures in the 2021 budget.

DMA Talent: ADHD Employer Guide

The neurodiverse community is underrepresented in most industry sectors across the UK, including the data and marketing industry – the DMA wants to help change that.

Introducing: DMA Student Membership

The DMA’s new Student Membership is packed with learning, upskilling, and networking opportunities to help young talent break into the industry

Supporting Ethnic Minority Leaders: IDM's New Training Programme

To encourage more ethnic minority marketers to continue into leadership roles, the IDM has partnered with Culture Heroes to develop a new training programme. Find out more, including our diversity research that helped make it happen.

BT Sport Campaign from Wunderman Thompson Wins DMA Awards Grand Prix

Wunderman Thompson’s campaign for BT Sport has taken home the Grand Prix at the DMA Awards 2020.

The B2B industry launch the B2B Code of Conduct

The B2B marketing industry has united to draw up a Code of Conduct for both agencies and clients in an industry-wide collaboration.