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Customer Engagement Labs

Join the DMA and ASDA to find out new, innovative ways to collaborate and matter more to your customers, at the sixth iteration of the DMA’s Customer Engagement Labs. A perfect opportunity for senior creative, tech and data professionals to join each other in an immersive environment which...
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Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
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Member Content

Customer Engagement 2018: How to win trust and loyalty

How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.
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The Ethical Marketing Movement

Phrasee and Vitreous World went to 4,000 consumers and 400 marketers across the UK and the USA to get the full picture of the attitudes towards unethical marketing. Join the ethical marketing movement to build a better industry future.
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DMA Awards - The Great Scots

Want to find out who won at the DMA Awards 2018 from Scotland? Join us to hear from CHAS, Different Kettle and Story UK, those behind a number of DMA shortlisted campaigns from Scotland – examining strategy, creativity, and results with a fine-tooth comb.
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News from the DMC

The very latest from the DMC
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The DMA's Campaign for Great British Creativity

Welcome to the campaign for Great British Creativity. Creative Clubs. Future Writers' Labs. A Creative Committee and so much more.
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Next plc confirmed as sponsors for DMA Talent's Creative Data Lab in Leicester

DMA Talent's next lab will be hosted at De Montfort University on 18 June, which will see 30 data savvy aspiring marketers tackle a data brief from Next.
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