Curate By

  • Theme
  • Sector
  • Channel
  • Show All
X

Connect to

X

DMA advice: Location based marketing

The DMA's Responsible Marketing Committee unveils a brand new guide to location based marketing. Learn how to reach the right person at the right time, and reap the brand benefits.
LBMguide.jpg
  • 1024 views
Member Content

Annual inserts industry report 2017

Strong increases in third party inserts have stemmed the overall decline in this changing market according to new DMA research
Annualinserts2017.jpg
  • 553 views

Legitimately using Legitimate Interests - new guidance

New Data Protection Network guidance shows businesses how they can use Legitimate Interests to access personal data under the GDPR from May 2018
GDPR pic.jpg
  • 3414 views

Should you manage customer service through social media in-house, externally or through a combination of both?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
1280x960.jpg
  • 99 views

Using Chat Bots on Social Media is cheating! Well, not always…

A tale of two bots - some are evil culprits of spamming, scamming, spreading fake news and even political propaganda, but some are simply amazing feats of technological advancement with a huge potential for brands to create a seamless user experience for their customers on a platform that is...
Untitled design (4).png
  • 42 views

“Door drops are building blocks for brands”, says WDMP’s Gavin Wheeler

More of the UK’s best business minds have come together to discuss the role of door drops in the modern marketing mix
GW desired.jpg
  • 24 views

Outwitters and losers

Our take on Dave Trott's masterclass in out-thinking the competition.
1400x780-Predatory-Thinking.jpg
  • 56 views

How Beacons (iBeacon and Eddystone tech) can help generate revenue and improve customer engagement

Using Beacons as an innovative marketing and communications solution is very cool and all, but they’d be kind of pointless as a marketing tool if they didn’t make you help generate revenue or improve customer engagement. Fortunately they do.
pexels-photo-27452.jpg
  • 91 views