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The DMA politics podcast

Episode 5 is now live! Tune in to hear the latest developments in the Brexit process after John Bercow's intervention this week. We also discuss our successes in the lobbying world and why this work alone should be a reason to join the DMA!
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  • 903 views

Masterclass: Recognising the needs of vulnerable consumers and how to make reasonable adjustments

Get the training you need from the experts to help your company compliantly and responsibly handle vulnerable consumers.
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  • 3576 views

Whitepaper: How consumer electronics brands are shifting strategies to compete in the Engagement Economy

Sonos, Microsoft, Samsung, and JBL are just a few of the many global brands embracing the Engagement Economy.
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  • 12 views

Whitepaper: How brands are fighting for their place in global households

Solving ‘I want’ moments in the Home Appliances industry. Disruptive product innovations, digitization and new emerging purchase drivers are forcing manufacturers to adapt how they win and retain customer loyalty.
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  • 16 views

Creativity wins out, no matter how good the tech

Latest Forrester Wave into Media Agencies highlights the increasing importance of creativity within the data and marketing industry, beyond just the latest technology
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  • 15 views

The Rise of Chatbots in the B2B world

So, you’ve been hearing all about the rise of artificial intelligence (AI) in B2B marketing but have you really investigated how these technologies can help drive better CX and increased leads?
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  • 14 views

Benchmarking your B2B results

Do your B2B marketing results stack up? Test them against the industry with Enigma 2.0 - our intelligent planning hub...
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  • 16 views

Welcome to DMA North

A very warm welcome to your round-up of everything you need to know about our upcoming DMA Group activities in the north.
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  • 1582 views

How to Create a Buyer Persona Template for your Business

Marketers constantly try to create the perfect buyer persona for their business, not many though have a good grasp on how to do this properly. In this article we show you how to create a buyer persona template to use for your own business.
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  • 159 views