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DMA advice: Location based marketing

The DMA's Responsible Marketing Committee unveils a brand new guide to location based marketing. Learn how to reach the right person at the right time, and reap the brand benefits.
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  • 1204 views
Member Content

Annual inserts industry report 2017

Strong increases in third party inserts have stemmed the overall decline in this changing market according to new DMA research
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  • 692 views

Legitimately using Legitimate Interests - new guidance

New Data Protection Network guidance shows businesses how they can use Legitimate Interests to access personal data under the GDPR from May 2018
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  • 4138 views

Once is never enough...

I’m often asked by clients whether a SINGLE send email to 3rd party data is a productive means by which to get their message out. The honest answer is No! I’d rather they either kept their money or thought a  bit more about what they want to achieve.
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  • 50 views

Can an agency ever really GET my brand as well as me?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma.  
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  • 53 views

The results are in! Find out how B2B Marketers feel about content marketing...

Content is king, but distribution is queen. And she wears the pants.
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  • 22 views

Responsible marketing training with the IDM

DMA members can claim a discount from these IDM training courses and fine-tune skills in GDPR, data protection and digital marketing best practice
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  • 1272 views

Time to Get Real-Time with Adaptive Customer Experiences

Too many marketers struggle to adapt to customer’s unpredictable behavior; it’s time to raise the bar and set a new “millisecond marketing” standard for personalized messaging—one that turns digital marketers into successful Adaptive Marketers™.
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  • 274 views