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Member Content

Data privacy - An industry perspective

Now that the whole GDPR run-up is over, catch your breath and give yourself the time to read a new book. No worries - same encyclopaedia, just a new title to talk about the data privacy law’s first impact, its multifaceted complexity and future developments.
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  • 539 views

DMA Awards winners 2018

The DMA Awards winners have been picked on, picked over and eventually picked out by the DMA judges. Your guide to the Golds, the Silvers, the Bronzes and, of course, the Grand Prix winner.
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  • 1122 views

DMA Talent: Neurodiversity initiative

Discover how you can access an untapped pool of extraordinary neurodiverse talent.
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  • 2867 views

Brexit: New no-deal guidance issued for data transfers

The ICO and Department for Digital, Culture, Media and Sport (DCMS) has today released further guidance on how businesses should execute data transfers in the event of a no-deal Brexit.
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  • 125 views

DMA insight: Email campaign delivery

The next instalment of our downloadable infographic series from the DMA's Email Council on email marketing tackles how to boost the deliverability of your email campaign. Read on for more.
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  • 271 views

Customer-centricity is the key to marketing's future

'Put the customer first’ is a core principle of the DMA, but new research from Marketing Week & MiQ highlights a concerning number of marketers that don’t believe they’re ready to deliver on this mantra.
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  • 78 views

Top 5 best Christmas print campaigns

We’ve picked our top 5 Christmas print ads for you from all over the world. Have a look!
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  • 82 views

How To Combat Influencer Fraud

When most of us look at an unfamiliar influencer for the first time, the first figure we tend to consider is their follower count. The weight we place on this metric, and the lack of scrutiny given to big numbers, has damaging consequences.
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  • 86 views

What does your business stand for?

A more relevant B2B marketing approach is to focus on brand qualities that customers value – and to build relationships based on shared beliefs, causes and passions. This has given birth to a new movement called purpose-driven marketing.
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  • 87 views