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Automated Entry into Promotions Guidance

Organisations can use a variety of methods to collect and harness an individual’s personal information for direct marketing purposes or encourage consumers to take part in their promotions. This Automated Entry into Promotions Guidance to go into posts was born out of requests to the legal...

UK SMEs support pending reforms to UK data privacy laws

The DMA's latest report reveals strong business support for reforming UK data privacy laws, so urges UK Parliament to complete passage of the DPDI Bill without hesitation

Defend and grow your marketing budget

Our new ‘CMO Measurement Toolkit’, supported by Merkle, will help you prove marketing effectiveness in the boardroom..
CMO Toolkit

Upskill your team with government funding

Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy, and Data and Analytics.

Customer Engagement: Future Trends Report 2024

As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are now using their own data and AI to offer more relevant, consent-based experiences that meet customer expectations for both privacy and personal touch. Find out more in the latest Customer...
Customer Engagement: Future Trends Report 2024

Charity Marketing Effectiveness Report 2023

With the UK charity sector experiencing its first income decline in eight years, marketers had to get creative. Find out in the latest report which strategies proved to be most successful.

Sagacity: Charity Marketing Effectiveness 2023 - Insights for Marketers

Charity marketers faced their fair share of challenges last year, as driving donations from cash-strapped consumers became an increasingly hard task. Join the DMA and Sagacity online to discover the key trends in charity marketing effectiveness, and the tactics, strategies and channels most...

Virtual: Legal and Marketing Compliance Update

How can you stay up-to-speed with legal reform and keep your marketing compliant? Find out alongside the DMA and other industry leaders at our Marketing Compliance Update.