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DMA advice: Location based marketing

The DMA's Responsible Marketing Committee unveils a brand new guide to location based marketing. Learn how to reach the right person at the right time, and reap the brand benefits.
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  • 1032 views
Member Content

Annual inserts industry report 2017

Strong increases in third party inserts have stemmed the overall decline in this changing market according to new DMA research
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  • 561 views

Legitimately using Legitimate Interests - new guidance

New Data Protection Network guidance shows businesses how they can use Legitimate Interests to access personal data under the GDPR from May 2018
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  • 3452 views

Instagram: Expanding Reach & Increasing Engagement

In part 1 of our Instagram best practice blogs, we’ll be looking at how to expand reach and engagement. Keep an eye out for next week’s Instagram blog which will be focusing on the kind of content we should be posting. 
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  • 4 views

GDPR Guide: The complexity of gaining Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Perhaps the biggest challenge will be the task of gaining and retaining the right to communicate directly with individuals.
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  • 9 views

The $200,000 selfie

How to legally buy a peerage, the $200,000 selfie, Soundcloud founder speaks as his company comes under the spotlight, how a font could bring down the Pakistani government and the end of gender stereotypes in ads
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  • 353 views

Should you manage customer service through social media in-house, externally or through a combination of both?

The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
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  • 139 views

Using Chat Bots on Social Media is cheating! Well, not always…

A tale of two bots - some are evil culprits of spamming, scamming, spreading fake news and even political propaganda, but some are simply amazing feats of technological advancement with a huge potential for brands to create a seamless user experience for their customers on a platform that is...
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  • 49 views