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21 Jul 2021
Meaningful Marketing Measurement 2021
The first report on the marketing effectiveness insights that have been uncovered through analysis of the newly created DMA Intelligent Marketing Databank.
20 Jul 2021
Email Benchmarking Report 2021
Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.
01 Jul 2021
Corporate Learning
Covid-19 has brought unprecedented personal and business challenges. With a 50% subsidy for DMA Members off all Learning, the DMA is committed to helping marketers and businesses in the UK’s data and marketing industry return to growth, equipping them with crucial skillsets to meet the...
18 Jun 2021
European Union Formally Approves Data Adequacy
In a resounding success for DMA lobbying with partners across Europe, the EU's institutions have formally adopted the data adequacy agreement between the EU and UK.
01 Jun 2021
DMA Job Vacancy: Content Marketing Executive
Are your writing, editing and social media skills up to scratch? We’re looking for a content marketing executive who will craft compelling copy across our digital channels, with a particular focus on social media. Keep reading for the details.
26 May 2021
Creative Diversity #2: Nobody is Normal
The next interview for our Creative Diversity series features Senior Copywriter Rickie Marsden on Childline’s powerful stop motion ad, Nobody is Normal. Download the zine to discover how the vibrant characters were brought to life, the inspiration, process, techniques, and more.
18 May 2021
UK Government Responds to National Data Strategy Consultation
The DMA has so far played a crucial role in shaping the legislation.
10 May 2021
Interview: Andrew Boulton on the Weird, Wonderful World of Copywriting
We interviewed Andrew Boulton, Freelance Copywriter and Senior Lecturer of Copywriting and Creative Advertising, for our Great British Creativity campaign. Read what Andrew has to say about his new book, Copywriting Is, and his experiences and advice on the beautiful, bizarre world of copywriting.
18 Mar 2021
Making Measurement Meaningful
Many marketers measure what they can, rather than what they should, meaning traditional measurement models lack the subtlety needed in a multichannel world. This whitepaper provides an industry-agreed starting point in the effort to standardise the way marketers measure media effectiveness and...