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Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
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Member Content

Customer Engagement 2018: How to win trust and loyalty

How is loyalty changing? What do customers really want? Are consumers genuinely loyal to brands or is it purely habit? How can brands reward their customers to keep them loyal? Read our latest research to find out.
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DMA Awards - The Great Scots

Want to find out who won at the DMA Awards 2018 from Scotland? Join us to hear from CHAS, Different Kettle and Story UK, those behind a number of DMA shortlisted campaigns from Scotland – examining strategy, creativity, and results with a fine-tooth comb.
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News from the DMC

The very latest from the DMC
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The DMA's Campaign for Great British Creativity

Welcome to the campaign for Great British Creativity. Creative Clubs. Future Writers' Labs. A Creative Committee and so much more.
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Next plc confirmed as sponsors for DMA Talent's Creative Data Lab in Leicester

DMA Talent's next lab will be hosted at De Montfort University on 18 June, which will see 30 data savvy aspiring marketers tackle a data brief from Next.
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2022 Birmingham Commonwealth Games ad rules crackdown

The government is introducing legislation to place limits on advertising in the run-up to and during the Birmingham 2022 Commonwealth Games.
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Mark Runacus, DMA Chair, awarded MBE

We’re proud to announce that Mark Runacus, Chair of the DMA, agency founder, and diversity campaigner, has been awarded an MBE
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