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How to Create a Buyer Persona Template for your Business

Marketers constantly try to create the perfect buyer persona for their business, not many though have a good grasp on how to do this properly. In this article we show you how to create a buyer persona template to use for your own business.
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  • 18 views

Guidance Note on Brexit and Data Protection

Some advice for the post-Brexit transfer of data around the world.
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  • 30 views

Brexit and Data protection - an update

The DMA's latest legal advice on Brexit and the impact on data protection.
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  • 29 views

The Solo Traveller Report

Accord recently teamed up with Global to investigate the key drivers that motivate people to travel solo, as well as how this varies between age groups. Check out the full report here!
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  • 31 views

Brexit: Has Bercow broken Britain?

Yesterday, the Speaker appealed to a 413-year-old convention that prevents Bills being brought back to the house multiple times. This could scupper the Government’s ability to pass the Brexit deal.
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  • 60 views

Are you ready for the future of AI?

With so many different marketing technologies and AI options to choose from, we’ve created a checklist of the solutions you should be considering as part of your marketing mix.
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  • 55 views

20 insider tips you need to know about marketing automation

Whether you are thinking about your first marketing automation set up, have just started the process of embedding the tech into your business or you are a seasoned MA-er, this guide has something for you.
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  • 53 views

The importance of knowing your USPs

Your business’ USPs are the backbone of your messaging because they tell your target audience exactly why your product or service is different to others, and why they won’t find a company like yours elsewhere
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  • 82 views

When analogue and digital meet, marketing magic happens

While technology can certainly make it a lot easier to reach customers and keep the lines of communication open, purely digital transactions are not enough.
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  • 83 views