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European Union Approves Data Adequacy

In a resounding success for DMA lobbying with partners across Europe, the EU's institutions have passed the data adequacy agreement between the EU and UK.

DMA Job Vacancy: Content Marketing Executive

Are your writing, editing and social media skills up to scratch? We’re looking for a content marketing executive who will craft compelling copy across our digital channels, with a particular focus on social media. Keep reading for the details.

Creative Diversity #2: Nobody is Normal

The next interview for our Creative Diversity series features Senior Copywriter Rickie Marsden on Childline’s powerful stop motion ad, Nobody is Normal. Download the zine to discover how the vibrant characters were brought to life, the inspiration, process, techniques, and more.

UK Government Responds to National Data Strategy Consultation

The DMA has so far played a crucial role in shaping the legislation.

Interview: Andrew Boulton on the Weird, Wonderful World of Copywriting

We interviewed Andrew Boulton, Freelance Copywriter and Senior Lecturer of Copywriting and Creative Advertising, for our Great British Creativity campaign. Read what Andrew has to say about his new book, Copywriting Is, and his experiences and advice on the beautiful, bizarre world of copywriting.

Coronavirus: March 2021 - The Impacts on Business

A year on from the first UK-wide lockdown, the eighth phase of the DMA’s ongoing survey into the impact of coronavirus reveals some positivity for businesses looking forward, but that the road to full recovery from the challenges of the last 12 months will take time.

Making Measurement Meaningful

Many marketers measure what they can, rather than what they should, meaning traditional measurement models lack the subtlety needed in a multichannel world. This whitepaper provides an industry-agreed starting point in the effort to standardise the way marketers measure media effectiveness and...

Introducing: DMA Student Membership

The DMA’s new Student Membership is packed with learning, upskilling, and networking opportunities to help young talent break into the industry