The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
The ICO has published a draft of the direct marketing code of practice and invited comments from professionals across the industry. The DMA's Director of Policy and Compliance, John Mitchison, takes a closer look.
In every relationship trust is difficult to build and nurture. When thinking about the connection between brands and their customers, gaining and maintaining trust is still one of the biggest challenges.
Intelligent marketing and transparent use of data are the keys marketers must use to gain...
ELVIS for Mondelez has won the DMA Awards 2019 Grand Prix, with standout performances from Proximity London, Ogilvy, Merkle, MRM // McCann and MullenLowe Open. Read up on a full winners' breakdown from a brilliant night under the stars at Old Billingsgate.
The European Commission can decide that standard contractual clauses offer sufficient safeguards on data protection for the data to be transferred internationally. And you can download the contracts here. Read on.