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The ICO’s GDPR consent guidance – tell us how you’ll be affected

​The Information Commissioner's Office (ICO) has published its draft consent guidance for the General Data Protection Regulation (GDPR) which could have far-reaching implications for your business
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  • 1335 views

Customers want relevance, marketers need content

The content revolution has been on marketers' minds for years. The DMA's Marketer email tracker 2017 research shows that content is the pinch point for marketers if they want to serve their customers and make their messages interesting and relevant. Learn more in this...
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  • 1774 views

Train the trainers: vulnerable consumers workshop

Learn how to train your staff to help them identify and better serve customers in vulnerable circumstances at these special sessions run by Elaine Lee of ReynoldsBusbyLee and Jacqui Crawley of KMB, supported by the DM Trust
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  • 439 views

The GDPR and you, chapter two

A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research
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  • 3522 views

All about the Future Writers’ Labs

It’s time for the next generation of great British copywriters to emerge, ready to shape the future - with enrolment open for our February Labs. Find out more here.
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  • 6901 views

What’s in a name?

Everybody writes out their names differently, some go with their whole shabang and others decided to go for the more mysterious initial so we see so many types of ways to write a name when we receive a database.
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  • 10 views

Using promotions to turn shoppers into fans

It’s a well-known fact that happy customers are your best sales force. That’s why it pays to go the extra mile to make the winners of your promotional competitions feel super-special, with the benefit of longer-lasting brand loyalty.
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  • 40 views

3 killer moves that’ll put you ahead in the Internet of Things

Catch the wave of the Internet of Things and stay ahead of it with our marketing technology tips
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  • 38 views