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Data: A New Direction - Consultation Response

On 7 October 2021, the DMA, in conjunction with the government, convened a roundtable of industry Members to discuss the government’s proposed update to data protection legislation.
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Regulation Hub Update - November 2021

This month's regulation and compliance news from the DMA's Contact Centre Council's Regulation Hub.

DMA Student Member Webinar: Is My Phone Listening to Me? Data Ethics

Data ethics is a hot topic in the marketing industry. But why is it crucial for businesses to capture, store, and use personal data ethically? Find out alongside Gilbert Hill, a privacy technologist, in this DMA Talent webinar.
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Customer Data Council Provenance of Digital Identity Roundtable

The idea of a “digital identity” is increasingly prevalent, especially with organisations looking to have more security around sensitive information being shared online. The Customer Data Council participated in a roundtable discussion to answer key questions around digital identity,...
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Improving Contact Centre Results & Retention through Gamification

Have you heard a lot about gamification but confused about how it can help your contact centre? The DMA's Contact Centre Council spoke to David Cooke, Head of Sales, Ireland at Connex One who showed the many ways gamification can improve agent churn, sales, plus many more challenges. Hear more...
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DMA Insight: Positivity and Compassion Grows, but Challenges Ahead

How has the industry fared coming out of the challenges from the pandemic? We asked over 200 senior data and marketing professionals that judged this year’s DMA Awards about their experiences over the last year and future expectations.
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The UK's National AI Strategy

The DMA welcomes the government’s ten-year plan to develop the country into a global science leader and use data as a force for good. Keep reading to see what the transformative vision involves.
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