With a year to go until the GDPR comes into force, new guidance from the Information Commissioner's Office refocuses marketers' expectations, while Brexit has had a negative effect on marketers' trade both with the UK and with the rest of the EU. Read on.
In December Ofcom published a revised statement on the enforcement of silent and abandoned calls, which appeared to set its tolerance for both at zero. Read our advice to ensure your contact centre continues to thrive.
Rejuvenated and refreshed, DMA House evolves to offer a home-from-home service to our members and colleagues from around the industry. Find what we’ve been up to and how you can enjoy the new surroundings.
Digital advertisers - including brands, agencies, publishers, and technology providers - are waking up to the fact that cookies and other targeting methodologies will be classed as personal data for the first time. This could have massive ramifications for digital advertising.