21 Oct 2025
Shaping the charity soft opt-in: Have your say in the ICO consultation
Help shape our response to the ICO’s consultation on the new charitable soft opt-in rule.
04 Nov 2025
Audience Planning: The Backbone of Modern Marketing
Marketers face more choices, tools and touchpoints than ever—but with that comes the risk of chaos. Audience planning is how we bring focus, control, and commercial sense to an increasingly complex world. Done right, it should deliver the desired results like shooting fish in a barrel.
30 Oct 2025
Time to learn from Messi, (Customer-Centric) Goals Matter More Than Ever
For marketers to truly drive value, commercial goals must be grounded in customer understanding. The Planning Hub explore how we plan and prioritise, and why Goal setting isn’t a new concept but that aligning around the right ones might be the most overlooked opportunity in customer...
22 Oct 2025
The Customer Hat Isn't Optional: Why Planners Must Wear It at Every Stage
Customer expectations keep rising. So does complexity. If brands want to stay relevant, planning needs to change, not just how we do it, but where it sits. Marketing has no shortage of strategists, analysts, creatives, and customer champions. But one role increasingly links them all: the...
20 Oct 2025
Get Ready for the Data Use and Access Act 2025 with Our New Bite-Sized Guides
We're proud to launch a powerful series of bite-size guides, exclusive to DMA members, to help organisations prepare for DUAA and do data right.
20 Oct 2025
Black Marketers Council launch survey to shape mid career survival guide
The DMA Black Marketers Council is calling on Black marketers across the UK to take part in our IN&UP survey. Your responses will help us build a clearer picture of the barriers, opportunities, and lived experiences shaping our industry.15 Oct 2025
From Automation to Anticipation: Why CRM Needs to Grow Up
The real revolution isn’t about efficiency. It’s about intelligence. We’re entering the age of anticipation, where AI doesn’t just execute tasks — it predicts needs, fills gaps and creates experiences that feel effortless. Read more in this article by Nicola Nimmo, DMA Customer...
09 Oct 2025
DMA Awards 2025 Shortlist Announced
The DMA Awards 2025 shortlist is here, celebrating the UK’s most creative, strategic, and results-driven marketing campaigns.