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Intelligent Marketing

The DMA is the driving force of intelligent marketing, on a mission to create business environments and cultures of excellence for the UK creative, data and marketing industries. With thoughts from DMA Chair Stephen Maher, we explain our vision of intelligent marketing, why it matters to you and...

EA and The Kiyan Prince Foundation win DMA Awards Grand Prix

'Long Live the Prince’ campaign by Engine, for EA and The Kiyan Prince Foundation, takes home the top prize at the DMA Awards 2021

Queen's Speech 2022 - DMA calls for urgent publication of data reforms by UK Government

The CEO of the DMA calls for urgent clarity from the Department for Digital, Culture, Media and Sport (DCMS) on what text the data reform bill will contain.

Meaningful Marketing Measurement 2022

Our latest report presents key effectiveness insights that have been uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover a unique perspective on early and late-stage pandemic marketing effectiveness.

Waitrose - Making the most of all platforms to drive response

The latest case study on excellent door drop creative from the Door Drop Hub of the Print Council

Six takeaways from Mark Ritson's keynote with Spotler

Komal Helyer, Fractional CMO and Chair of the Email Council shares the six things she learned from Mark Ritson's keynote presentation at Spotler.


The UK creative industry is worth £306 million a day. But due to the impact of the pandemic, creativity in Britain is in crisis. Find out how we can seize the chance ahead of us, to rebuild trust and the economy.