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The ICO’s GDPR consent guidance – tell us how you’ll be affected

​The Information Commissioner's Office (ICO) has published its draft consent guidance for the General Data Protection Regulation (GDPR) which could have far-reaching implications for your business
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  • 1170 views

Customers want relevance, marketers need content

The content revolution has been on marketers' minds for years. The DMA's Marketer email tracker 2017 research shows that content is the pinch point for marketers if they want to serve their customers and make their messages interesting and relevant. Learn more in this...
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  • 1713 views

Train the trainers: vulnerable consumers workshop

Learn how to train your staff to help them identify and better serve customers in vulnerable circumstances at these special sessions run by Elaine Lee of ReynoldsBusbyLee and Jacqui Crawley of KMB, supported by the DM Trust
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  • 406 views

The GDPR and you, chapter two

A quarter of businesses are not on course to meet coming GDPR changes, and B2B marketers are the least prepared, but the Brexit vote has not had the impact feared according to new DMA research
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  • 3411 views

All about the Future Writers’ Labs

It’s time for the next generation of great British copywriters to emerge, ready to shape the future - with enrolment open for our February Labs. Find out more here.
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  • 6855 views

How to Deliver a Seamless Omni-Channel Experience

Client expectations are evolving, and today’s seamless omni-channel journey requires a wider and deeper understanding of the customer and buyer journey, combined with technology to support marketing across coordinated channels.
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  • 53 views

Webinar: the GDPR and profiling

Watch our webinar to learn how to use guidance notes issued by both the Information Commissioner's Office and Article 29 Working Party in your business
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  • 172 views

An administrator, marketer, salesperson & an MD walk into a bar… to discuss data quality

That may have sounded like the start of a joke, however nobody is laughing when it comes to missing information in CRM - it's rather frustrating really! 
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  • 57 views