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DMA Insight: Millennial shift - young consumers drive new email habits

Consumers use their inboxes to their advantage. Learn the latest consumer email trends, including the proportion of ghost email accounts in circulation, and how younger people, including 'Millennials' drive new behaviours.
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  • 879 views

Karmarama & Unibet take home DMA Grand Prix

‘Luck is no coincidence’ campaign for Unibet takes home the top prize at the DMA Awards 2016
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  • 253 views

Unveiling the brilliant best of the DMA Awards 2016

This is the big list of winners from this year's DMA Awards. The finest work in our industry, ready for you to delve into, grab some inspiration from and set your mind to doing even better work in 2017.
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  • 713 views

ePrivacy Directive: Combining Modern Marketing and Privacy

FEDMA hosts a special session to discuss the proposed review of the ePrivacy Directive at the European Parliament building in Brussels on February 8. To attend, sign-up below.
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  • 323 views

Fundraising Regulator decides on plan for FPS

The Fundraising Regulator has announced its latest plans for the Fundraising Preference Service, which is set for launch in spring/early summer 2017
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  • 348 views
Member Content

Tell us about your membership

Take a few minutes to tell us how your DMA Membership works for you to be in with a chance to win an IDM Essentials course
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  • 2965 views

The Deal or No Deal Dilemma

We all make hundreds, if not thousands, of decisions every day. Our decisions are influenced by cognitive and behavioural biases that don’t always result in outcomes we expect. To show exactly how much we are influenced by cognitive biases, we teamed up with content production agency...
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  • 25 views

Google Surveys 360: Understand the Relationship Between Your Customers and Your Brand

Do you want to make informed decisions? Understand the impact of your marketing efforts whilst keeping track of your brand position? Google Surveys 360 is the tool for you! It helps you gather fast reliable opinions from your customers.
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  • 23 views
Member Content

The Direct Marketing Trust: Commercial Break case study

Commercial Break works with young people from diverse backgrounds to give them a start in the marketing and advertising industry. The Direct Marketing Trust funded two two-day IDM training courses for those working on the programme
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  • 56 views