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Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
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DMA: The Membership

A new-look DMA. A new look DMA Membership.
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Member Content

SMBs and GDPR

While the data and marketing industry has clearly been aware of, understood and implemented the necessary strategies to comply with GDPR, there has been some concerns about small and medium-sized businesses. This research will provide you with the essential insights to gather a full picture of...
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DMA Insight: Email and the Mature Market

Email remains a core channel to attract and engage customers across the full customer journey. But are there any differences when looking at different age groups? Learn what the more mature cohort think of your emails.
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DMA Comment: The DMA Becomes an Ambassador for Tech Education

The DMA is now an Intermediary Ambassador for technical education. The programme - run by the Department of Education via the Education and Skills Funding Agency (EFSA) - will see the DMA, through DMA Talent, champion apprenticeships, T-Levels and traineeships to Members and prospective employers.
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Member Content

Future Trends: A New World of Experience

The second article of our Future Trends 2020 series will focus on the intersection between customer personalisation and the use of new technologies or strategies such as VR and AR or gamification.
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DMA Comment: The ICO Direct Marketing Code of Practice - The Big Issues

DMA Director of Policy and Compliance, John Mitchison, takes a close look at the ICO’s draft for a Direct Marketing Code of Practice. Read through his key challenges, and get your feedback over to us by February 14.
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A Guide to Service Messaging

Service messaging is both an effective marketing tool and an integral part of the operating process. The DMA's Privacy Working Group - a hub of the Responsible Marketing Committee - takes a look at service messaging through the lens of permissions, legislation and the challenge of service...
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Creative Effectiveness in Door Drops

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2020.
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