07 Feb 2019
Member ContentCustomer Engagement 2019: Marketers' view
In partnership with Foresight Factory and sponsored by Pure 360, the first comparison between what brands deem successful and what consumers say engages them.
04 Feb 2019
Member ContentEvolving the customer journey: Digitisation, omni-channel and technology trends
Businesses can benefit from digital innovation, but delivering an evolving customer journey is paramount. Delve into the latest report about digitised customer journeys from the DMA in association with Williams Lea Tag (WLT).
24 Jan 2019
Member ContentConsumer email tracker 2019
How do consumers use their email addresses? What gets their attention and leads them to open an email? What persuades them to give their email address to a brand/shop/site? Discover this and more in our latest consumer email tracker, sponsored by dotdigital.
21 Jan 2019
The DMA's Brexit blog
A home for all the DMA’s Brexit coverage, advice and guidance
18 Feb 2019
DMIGS - Direct Marketing Industry Golf Society
Woburn Golf Club, 11th April
18 Feb 2019
DMA insight: Data privacy - Marketing's GDPR journey
The opportunities and challenges. The improvements and concerns. Read on for a visualisation of what marketers told us about life after GDPR.
15 Feb 2019
Gin & Data - Learn from The British Legion!
Me and Jeff discuss the importance of infrastructure, technology, software and people are to the successful implementation of perscriptive analytics..png1-192.PNG){kind=logo}
15 Feb 2019
Email vs. AI: Will AI take over email or compliment it to make it even more effective?
We had a BIG debate at The Sir Christopher Hatton over what the future of email looked like. Read how Nick Crawford, one of the panelists taking part in the debate, put up a fight against AI specialists.
14 Feb 2019
Cutting Through the Noise
In our digitally optimised world, customer targeting has never been easier. But it’s also never been harder to cut through all the noise. Find out how mail can help your marketing messages cut through and be remembered.
