DMA - Data & Marketing Association

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Data Conference 2024

How can you navigate the changing landscape of data regulation? Find out alongside the DMA and other experts at Data 2024 — our annual flagship data event that's set to be bigger and better than ever before.
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Automated Entry into Promotions Guidance

Organisations can use a variety of methods to collect and harness an individual’s personal information for direct marketing purposes or encourage consumers to take part in their promotions. This Automated Entry into Promotions Guidance to go into posts was born out of requests to the legal...
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UK SMEs support pending reforms to UK data privacy laws

The DMA's latest report reveals strong business support for reforming UK data privacy laws, so urges UK Parliament to complete passage of the DPDI Bill without hesitation
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Defend and grow your marketing budget

Our new ‘CMO Measurement Toolkit’, supported by Merkle, will help you prove marketing effectiveness in the boardroom..
CMO Toolkit

Upskill your team with government funding

Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy, and Data and Analytics.
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In conversation with the DMA Black Marketers Council: Nick Myers

Natalie Eve Roper, Founder of Embrace, catches up with Nick Myers, Head of Planning UK, OLIVER and Chair of the DMA's Black Marketers Council about the the inspiration, formation, and ambitions of the council.
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Marketreach Exploring the Impact of Mail in an Attention-Scarce World

Are you struggling to make your advertising stand out and grab customer attention? It might be time to rethink your strategy.
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Customer Engagement: Future Trends Report 2024

As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are now using their own data and AI to offer more relevant, consent-based experiences that meet customer expectations for both privacy and personal touch. Find out more in the latest Customer...
Customer Engagement: Future Trends Report 2024