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Member Content

The GDPR and you, chapter three

With a year to go until the GDPR comes into force, new guidance from the Information Commissioner's Office refocuses marketers' expectations, while Brexit has had a negative effect on marketers' trade both with the UK and with the rest of the EU. Read on.
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  • 1486 views

Manifesto season: what do party plans mean for marketing?

The major political parties have published their manifestos for the 8 June General Election
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  • 443 views

Nuisance calls: ICO issues record fine

A company behind nearly 100million nuisance calls has been fined £400,000 by the ICO. Read more, including the DMA's own response to the decision. 
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  • 370 views

DMA advice on persistent misuse

In December Ofcom published a revised statement on the enforcement of silent and abandoned calls, which appeared to set its tolerance for both at zero. Read our advice to ensure your contact centre continues to thrive.
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  • 1356 views

The new look DMA House

Rejuvenated and refreshed, DMA House evolves to offer a home-from-home service to our members and colleagues from around the industry. Find what we’ve been up to and how you can enjoy the new surroundings.
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  • 1105 views

All about the Future Writers’ Labs

It’s time for the next generation of great British copywriters to emerge, ready to shape the future - with enrolment open for May and October Labs. Find out more here.
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  • 8214 views

ALL ABOUT THE GDPR

The forthcoming GDPR will affect every business that uses personal data. While personal data has always been treated appropriately by the DMA members, digital advertisers - including brands, agencies, publishers, and technology providers - are waking up to the fact that cookies...
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  • 3 views

How to engage student shoppers

They are not poor, they are just savvy        
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  • 12 views