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Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
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DMA: The Membership

A new-look DMA. A new look DMA Membership.
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DMA Insight: The Culture of Learning

A solid company culture is key to the long-term success of any organisation. In particular, the culture of learning seems to drive a strong positive impact for businesses. Here are our insights from the DMA’s Business Skills Census 2019. Read on to find out how to create a positive culture of...
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The Rosemary Smith Award for Responsible Marketing

The Data Protection Network and Opt-4, in partnership with the DMA, have launched, an award to recognise efforts by individuals or teams to act like responsible marketers. But what do we mean by that?
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DMA Insight: The Talent Challenge

Attracting and retaining talent is a key challenge within the industry and it looks as though we’re not doing all that could be done. As an industry, we can offer a great deal. It’s time to speak up and share what makes our industry great to be a part of.
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DMA Awards 2019: ELVIS wins the Grand Prix

ELVIS for Mondelez has won the DMA Awards 2019 Grand Prix, with standout performances from Proximity London, Ogilvy, Merkle, MRM // McCann and MullenLowe Open. Read up on a full winners' breakdown from a brilliant night under the stars at Old Billingsgate.
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DMA Insight: GDPR Calls for Training

Knowledge is power. Making sure every employee feels confident enough is a shared responsibility between the individual and business. Read on and discover what marketers disclosed about their level of training on data protection laws, and where future opportunities may lie.
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DMA Insight: GDPR Is a Win-Win

Since its arrival, GDPR has helped companies deliver transparent promises and ultimately strengthen customers’ trust towards marketing and how businesses handle their data. Read on to learn more.
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DMA Insight: Understanding Brand-Switchers

How can you understand your customers' mindset when comes to switching? What are consumers switching, and what drives them to do so? Take a look.
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