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Future Trends: The Home Evolution

The world is changing and so are our needs. Customers’ behaviours are approaching unexplored horizons and marketers need to learn more about them. In this series of Future Trends articles we’ll explore what is next for Customer Engagement. Ultimately, we aim to support brands and...
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Member Content

Future Trends: The New Home

The first of the Future Trends series' article is out. We aim to support brands and businesses keen to understand and address customers’ real and relevant needs. Read on and dig into the world of The Home - you'll learn what consumers are increasingly looking for within the boundaries of...
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Member Content

Referral Marketing: Are You Creating Customer Advocates?

Refer-a-friend programmes work. Customers trust friends and family’s advice, but too many brands have yet to try this customer acquisition channel. Delve into our report created in partnership with Mention Me, to learn more about the benefits of referral marketing.
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Welcome to a new Data & Marketing Association

The Data & Marketing Association is rebranded. We're reinvigorated and reimagined, with a new expanded offering that takes in our world-renowned Institute of Data & Marketing, and DMA Talent. To find out how it all comes together, and how you can get involved, read on.
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The DMA Politics Podcast

Episode 8 is now live! Join Michael and two special guests to talk about politics, creative data and... bumbags?
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Arthur Thompson Memorial Award - call for entries

In May 2006, the door drop marketing industry sadly lost an industry giant, Arthur Thompson, whose immense contribution to the growth of the industry is widely accredited. Recognising this memorial award was created to be presented to individuals who have similarly made outstanding service to...
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Brexit: the Beginning of Boris' Britain

This week, the next leader of the Conservative Party and the new Prime Minister will be announced. But what will this change?
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The Board Member Checklist: Non-Executive Directors

The DMA’s Privacy Taskforce has created a practical and supportive piece to help Non-Executive Directors understand what their top priorities should be in regards to data protection and the privacy of their customers
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