Businesses can benefit from digital innovation, but delivering an evolving customer journey is paramount. Delve into the latest report about digitised customer journeys from the DMA in association with Williams Lea Tag (WLT).
How do consumers use their email addresses? What gets their attention and leads them to open an email? What persuades them to give their email address to a brand/shop/site? Discover this and more in our latest consumer email tracker, sponsored by dotdigital.
How reliable are the creatives and suits reviewing your best and brightest work? Is there a ‘code’ to crack for a winning entry? I employed IBM’s Watson to delve into the winning entries - here's what came up (hint: there's some secrets to success).