13 Jul 2017
DMA advice: Location based marketing
The DMA's Responsible Marketing Committee unveils a brand new guide to location based marketing. Learn how to reach the right person at the right time, and reap the brand benefits.
12 Jul 2017
Member ContentAnnual inserts industry report 2017
Strong increases in third party inserts have stemmed the overall decline in this changing market according to new DMA research
11 Jul 2017
Legitimately using Legitimate Interests - new guidance
New Data Protection Network guidance shows businesses how they can use Legitimate Interests to access personal data under the GDPR from May 2018
20 Jul 2017
Should you manage customer service through social media in-house, externally or through a combination of both?
The DMA Social Media Council provides advice for brands to solve their biggest customer engagement dilemma
20 Jul 2017
Using Chat Bots on Social Media is cheating! Well, not always…
A tale of two bots - some are evil culprits of spamming, scamming, spreading fake news and even political propaganda, but some are simply amazing feats of technological advancement with a huge potential for brands to create a seamless user experience for their customers on a platform that is..._59707859d5073-2000282921.png)
20 Jul 2017
“Door drops are building blocks for brands”, says WDMP’s Gavin Wheeler
More of the UK’s best business minds have come together to discuss the role of door drops in the modern marketing mix
18 Jul 2017
Outwitters and losers
Our take on Dave Trott's masterclass in out-thinking the competition.
18 Jul 2017
How Beacons (iBeacon and Eddystone tech) can help generate revenue and improve customer engagement
Using Beacons as an innovative marketing and communications solution is very cool and all, but they’d be kind of pointless as a marketing tool if they didn’t make you help generate revenue or improve customer engagement. Fortunately they do.
