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The Email Council exists to provide support and guidance to email marketers. The council sets the standards through regularly updated best practice guidance and advising on policy and legislative issues that affect the channel. They also undertake several research pieces to inform email marketers on benchmarking, consumer, and behaviour. This research forms the foundation of their activity, drawing on themes to inform future output. Their hubs focus specifically on:

  • Awards
  • Deliverability
  • Email in Practice
  • Research

To help shape the future of email marketing, apply to join the council here, contribute to the discussions here, or reach out to the DMA Council Team
Get to know the Email Council below.