Richard Atkinson-Toal
Rich is a global marketing leader & customer champion with strong extensive leadership experience, operating across brand, marketing, media, communications, and digital teams. He is motivated by leading large international teams to transform organisations, with brand & marketing at the heart. He has 17 years of experience across all marketing disciplines and operates strategically at c-suite level, leading business, brand & marketing strategy.
Creativity and driving transformation are key success factors for Rich. He is known for accelerating significant change at pace, with excellent ROI, often linked to business growth or M&A. He's energised by finding opportunities to unlock creative excellence in large brands, activating large agency partnerships and media success. Rich’s career spans the travel, payments, banking, and charity industries. At Amex GBT, the world’s largest business travel platform, Rich leads global marketing & brand. He is also a Council Member at the DMA, regular speaker, and mentor for young talent.