The Customer Engagement Committee addresses the questions of engagement, loyalty, retention, and customer win-back for the benefit of all UK marketers and consumers. They examine the interplay of creativity, data, and technology through the development of research, identifying key trends in market behaviour, and curating events and roundtables. The areas the committee covers include:
- Customer information handling and management.
- Customer analysis and modelling.
- Technology including CRM tools, Ad Tech, Statistical Modelling packages etc.
- Customer Engagement strategy and planning.
- Campaign execution, attribution, and measurement.
To help shape the future of customer engagement, apply to join the committee here, contribute to the discussions here, or reach out to the DMA Council Team.
Get to know the Customer Engagement Committee below.
