The Governance Committee are the owners and champions of the DMA Code, which sets out the key principles of customer-first responsible marketing and the value exchange between a business and its customers. The committee aims to create a belief system from these values, whereby responsible marketing drives sustainable growth for the future of the industry. The committee currently:
- Mitigates risks and identifies opportunities in an ever-changing industry and regulatory landscape.
- Provides thought leadership and guidance.
- Advises on where the DMA should be focusing its lobbying efforts in government and on policy and legislative issues that affect the industry.
To help promote responsible marketing practices, apply to join the committee here, contribute to the discussions here, or reach out to the DMA Council Team.
Get to know the Governance Committee below.
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