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Howard Barber

Howard Barber

Golden Charter
Director Data Analytics and Insight

DMA Scotland Deputy Chair & Talent Hub Chair

I’m a strategist at heart, with a passion for delivering business objectives through insight and data-driven marketing. Naturally curious, I thrive on listening to business challenges and working out how to solve them using research and data-driven, consumer insight solutions. I take great pride in associating myself with the phrase, “difficult is good”, while excelling at making the seemly complex, intuitive and informative.

Throughout my career I have always sort to push the envelope in terms of the service and solutions I provide for key stakeholders and clients, looking at new, smarter ways to do things. With over 24 years of CRM, data and analytics, strategic planning, marketing insight and market research services experience I offer the necessary range of skills and competencies required to be successful in today’s fast-paced and multi-channel business environment.

Specialities: I specialise in creating end-to-end marketing solutions through the use of actionable consumer insight. Decision-making about brand and marketing strategy and its implementation is driven by data and insight at each stage of the marketing cycle, from idea generation to customer targeting.