Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

Data 2020: An Overview

Our annual data summit took place at 30 Euston Square, and featured the expert input of keynote speaker Professor Anand Menon on the data economy and Brexit; the ICO on tech policy and innovation; PwC on cookie compliance; and panels sessions looking at privacy by design and data as a force for...
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Regulation Hub Update - March 2020

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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Data Best Practice: Acquiring New Data

The DMA's Customer Data Council advise on expanding your database while maintaining compliant.
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Member Content

SMBs and GDPR

While the data and marketing industry has clearly been aware of, understood and implemented the necessary strategies to comply with GDPR, there has been some concerns about small and medium-sized businesses. This research will provide you with the essential insights to gather a full picture of...
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A Guide to Service Messaging

Service messaging is both an effective marketing tool and an integral part of the operating process. The DMA's Privacy Working Group - a hub of the Responsible Marketing Committee - takes a look at service messaging through the lens of permissions, legislation and the challenge of service...
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Regulation Hub Update - February 2020

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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DMA Comment: The ICO Direct Marketing Code of Practice - The Big Issues

DMA Director of Policy and Compliance, John Mitchison, takes a close look at the ICO’s draft for a Direct Marketing Code of Practice. Read through his key challenges, and get your feedback over to us by February 14.
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Masterclass: Recognising the needs of vulnerable consumers and how to make reasonable adjustments

Get the training you need from the experts to help your company compliantly and responsibly handle vulnerable consumers.
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Data Best Practice: Keeping Your Data Clean

From the DMA’s Customer Data Council, the second in a series of articles looking at key facets of good data practice in marketing.
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