Responsible Marketing

Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

Mar 25

Virtual: Data 2021

Join ICO, Dame Wendy Hall and other leading data and marketing experts for examinations of industry insight; regulatory updates and advice; and roundtables to explore the role of data in a post-pandemic and post-Brexit world

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Regulation Hub Update - February 2021

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
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Tackling Fake Traffic from Artificial Engagement

The increase in technology has empowered marketers to perform much more targeted activity and in-depth analysis than ever before. However, artificial engagement is increasingly becoming the elephant in the room when planning digital media spend and reporting on its impact. The DMA's North...
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Regulation Hub Update - January 2021

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
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DMA Customer Data Council: Responding to the ICO'S Experian Enforcement Notice

Hear from the Customer Data Council’s Thought Leadership and Best Practice Hub about the wider implications of the ICO’s enforcement notice against Experian and what steps you can take next.
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A Guide to Cookies and Compliance

The DMA’s Cookie Guidance Group has provided support in response to the ICO’s guidance on cookies and their usage.
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Regulation Hub Update - November 2020

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
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The DMA Politics Podcast 19: Lord Duncan of Springbank

Michael chats to Deputy Speaker of the House of Lords, Lord Duncan of Springbank. As the clock ticks towards midnight on the final opportunity to close a deal between the EU and UK, they discuss how we have got to where we are and where it could take us.
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Data Management: Breaking Down Consent and Preferences

A report to showcase the value of managing data correctly. Brands that go beyond just compliance with legal requirements can guarantee the maximum value for and from their customer data.
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