Responsible Marketing

Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

Jun 29

Webinar: Communicating the Value Exchange of Customer Data

How can businesses be clear and open about data capture, so that their customers will have a continually positive experience with them? Join experts from the DMA, OneTrust PreferenceChoice, TwentyCi, and DPN Associates to find out.

OneTrust.png

Regulation Hub Update - June 2021

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
T-7fdecc126d4f403a9e051a8241bf80ea-contact-centre-council2_research-articles24.png

ICO's Fine Against Amex: How It Impacts Email Marketers

In May 2021, the ICO fined American Express for sending “service message” emails that contained marketing. Hear from the DMA Email Council about how marketers can use this ruling to improve their communication campaigns.
T-0d021146e3af38241634b7a430e1c71f-icos-fine-against-amex--how-it-impacts-email-marketers_email-council.png

Regulation Hub Update - May 2021

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
T-cHJldmlldw%3D%3D-contact-centre-council2_research-articles23.png

Fake Traffic from Artificial Engagement: How it Works

Artificial engagement is increasingly becoming the elephant in the room when planning digital media spend and reporting on its impact. But how does it work? Read on to find out.
T-cHJldmlldw%3D%3D-fake-traffic-from-ae.png

Privacy Working Group: Guidance on Auditing Third-Party Cookies

The DMA’s Responsible Marketing Committee’s Privacy Working Group explores the challenges surrounding cookies. Read on for practical information on auditing cookies, including third-party cookies.
T-cHJldmlldw%3D%3D-guidance-on-auditing-third-party-cookies_web-image.png

Regulation Hub Update - April 2021

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
T-cHJldmlldw%3D%3D-contact-centre-council2_research-articles22.png

The DMA's Complete Guide to DSARs

The DMA’s Responsible Marketing Committee’s Privacy Working Group provides a detailed guide to DSARs. Read on for practical information on the importance of DSARs, templates and case studies.
T-cHJldmlldw%3D%3D-cover-web-image.png

Regulation Hub Update - March 2021

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
T-cHJldmlldw%3D%3D-contact-centre-council2_research-articles21.png