Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
20 Oct 2020
Regulation Hub Update - October 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
23 Sep 2020
Masterclass: Recognising the needs of vulnerable consumers and how to make reasonable adjustments
Get the training you need from the experts to help your company compliantly and responsibly handle vulnerable consumers.
17 Sep 2020
The DMA Politics Podcast 18: Dr Philippa Whitford MP
This week, Michael chats to the SNP Spokesperson for Health and member of Parliament for Central Ayrshire about the Scottish Government's new contact tracing app, Protect Scotland..png)
17 Sep 2020
Door Drop Standards
Advice regarding things to look for and to clarify with your door drop supplier.
14 Sep 2020
Test and Trace: What Does it Mean for Marketers?
Find out how Test and Trace provides opportunities for building your customer database, promoting your social channels, and marketing opportunities.
11 Sep 2020
Regulation Hub Update - September 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
03 Sep 2020
DMA Email Council: How to Use Registration Forms to Get Marketing Opt-In
Webinars, whitepapers, free wifi, online events and services are all created for lead generation and customer acquisition. This guide explains how to navigate the legal requirements while still achieving your goals
14 Aug 2020
Regulation Hub Update - August 2020
DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
21 Jul 2020
Data Best Practice: Acquiring New Data under GDPR - A Case Study
From the DMA’s Customer Data Council, the sixth in a series of articles looking at good data practice in marketing.