Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

Feb 28

Data 2020

Data 2020 examines how data works best, for the people it belongs to and the brands that crave it. Join DCMS, Professor Anand Menon, and ICO for examinations of insight used positively; regulatory updates and advice; and roundtables tailored to meet your specific data interests.

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Regulation Hub Update - February 2020

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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DMA Comment: The ICO Direct Marketing Code of Practice - The Big Issues

DMA Director of Policy and Compliance, John Mitchison, takes a close look at the ICO’s draft for a Direct Marketing Code of Practice. Read through his key challenges, and get your feedback over to us by February 14.
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Masterclass: Recognising the needs of vulnerable consumers and how to make reasonable adjustments

Get the training you need from the experts to help your company compliantly and responsibly handle vulnerable consumers.
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Data Best Practice: Keeping Your Data Clean

From the DMA’s Customer Data Council, the second in a series of articles looking at key facets of good data practice in marketing.
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DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
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Cookies, Change and Constant Disruption

The Responsible Marketing Committee got together to discuss cookies, change and constant disruption.
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Email Council: Data Hygiene

We asked the DMA Email Council to discuss this statement “marketing teams have objectives and KPIs around volume. This goes against what we know about data quality and effectiveness.” We wanted to know if it was true and if so, what we could do to change it.
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Regulation Hub Update - December 2019

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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