Responsible Marketing

Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

Data Best Practice: Acquiring New Data under GDPR - A Case Study

From the DMA’s Customer Data Council, the sixth in a series of articles looking at good data practice in marketing.
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Regulation Hub Update - July 2020

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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Responsible Marketing and the IDM

Enrol on an IDM course and feel confident in all that responsible marketing entails.
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The DMA Politics Podcast 17: Ethical Intelligence Founder and CEO Olivia Gambelin

Episode 17 is now live! This week, Michael talks to Founder and CEO of Ethical Intelligence Olivia Gambelin about her life in the world of data, tech and AI ethics, the role of her business and the myriad of ethical issues arising from the NHSX contact tracing app.
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Data Best Practice: Maintaining Good Data Hygiene

From the DMA’s Customer Data Council, the fifth in a series of articles looking at good data practice in marketing.
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Regulation Hub Update - June 2020

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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Regulation Hub Update - May 2020

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share and shape best practice. Find their regulation update here.
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The Seven-Step Ad Tech Guide

The DMA and ISBA along with other contributors have been working together to provide support and guidance in response to the findings from the Ad Tech Review
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Beyond Compliance - Using the DMA Code for Competitive Advantage

Discover how using the DMA Code enables you to put your customer at the heart of everything you do, and how you should build this into ‘business as usual’ for your organisation.
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