Responsible Marketing

Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

Regulation Hub Update - November 2021

This month's regulation and compliance news from the DMA's Contact Centre Council's Regulation Hub.
Nov 25

Responsible Marketing Update for Fundraisers

The DMA recently convened a roundtable to discuss the government's proposed update to data protection legislation. But how might the suggested changes impact charities and fundraisers? Find out alongside the DMA, Age UK, REaD Group, and other experts.

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Customer Data Council Privacy by Design Roundtable

“Privacy by design/default” is a term that is often used and a goal that is set by privacy experts. Despite this, not everyone knows what it actually means in practice. The Customer Data Council look at how the changing environment of data privacy and increased consumer understanding of...
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Could Awareness of Regulation Win the Battle for Trust?

The unwon battle for trust is a theme highlighted in the DMA’s latest Customer Engagement research, but new figures from the ASA suggest consumer awareness of the regulator could help win the war for consumer trust.
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Sustainability Glossary from the DMA Print Council

The many terms around sustainability can become confusing. To help others better understand the process and provide support for a more sustainable future, the DMA Print Council has shared important words and phrases, as well as successful industry projects.
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Multi-Channel Guidance for Consumers in Vulnerable Circumstances

How can we best support consumers in vulnerable circumstances? Read the multi-channel guide for businesses from the DMA Vulnerable Consumers Working Group and DMA Contact Centre Council.
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Beating the Bots - Tackling Fake Online Traffic

We owe it to ourselves and our clients to be more mindful of getting the most from our digital budgets. Following a recent DMA North Council meeting, Gilbert Hill, Chair of the DMA Responsible Marketing Committee, has shared his views on the questions digital agencies and brands should be asking...
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Regulation Hub Update - June 2021

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
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ICO's Fine Against Amex: How It Impacts Email Marketers

In May 2021, the ICO fined American Express for sending “service message” emails that contained marketing. Hear from the DMA Email Council about how marketers can use this ruling to improve their communication campaigns.
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