The Thread Team
Carolyn is a natural orchestrator and rare hybrid having worked as a leader in marketing services, agencies and client side across global markets. She has a passion for data and the stories it can tell about the customer and their journey. From Acxiom, TMW, WPP and The Coca-Cola Company, Carolyn has devised, run and led data strategy, loyalty and digital consumer engagement programmes for large blue chips globally making things happen - even when the odds were against! A founding partner of The Thread Team, a nomadic team (before it was fashionable!) of seasoned agency and client marketers who believe that unlocking modern data and digital technologies and realising the potential in customer-centric businesses doesn’t need to be so difficult. The Thread Team are proud to count Jo Malone London, MINI, Estée Lauder Companies, Jumeirah Hotels and McDonald's Global amongst their clients and friends.