Webinar: Why Data Quality Matters
Faced with constant data decay, businesses have no choice but rethink their email marketing strategies. How can you achieve clarity from your data chaos? It all starts with data quality. Tune in to hear expert opinions from RSPB and NSPCC and insights on why a winning strategy starts with good-quality data.
Online Workshop: Supporting the Wellbeing Needs of Neurodiverse Colleagues
Join us on Thursday 28 January for a free to attend interactive Make A Difference workshop in collaboration with DMA Talent, sponsored by Texthelp, on how to ensure your workplace remains neurodiverse-friendly during the pandemic.
Thinking Sideways: Why the Future of Advertising is Dyslexic
Dyslexia is a creative superpower. Find out why on Thursday 28 January from some of the brightest minds from the worlds of advertising and dyslexia, and how it's the future of the industry.
Webinar: Winning with Total Customer Experiences
Every business is competing for a share of customer attention, and the delivery of connected experiences that matter to customers has become the golden thread everyone is striving for. Tune in on Tuesday 2 February to hear from Merkle, People's Postcode Lottery and Three to learn the benefits of creating a truly connected experience for your customers.
Virtual: Future Trends - The Subscription Economy Surge
Join the DMA, REaD Group, Pact Coffee and Santander on Wednesday 3 February as we delve into the world of the subscription economy. Hear from industry experts and gain insights as to whether pandemic-boosted customer behaviours will continue in a coronavirus-free world.
Webinar: Leading with Data - Tackling Bias
Join Olivia Gambelin, Founder and CEO, Ethical Intelligence and Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen and Chair of DMA Scotland as we aim to gain a better understanding of data bias and how to tackle it.
Virtual: How Door Drops Have Prospered During the Pandemic
On Tuesday 9 February industry experts from The Letterbox Consultancy, Newsquest, Waitrose, and On Agency will be on hand to discuss why the pandemic has seen a rise in integrating door drops within the marketing mix and the impacts direct mail has had in driving traffic.
Virtual: Future Trends - The Power of Brand Coalitions
Join us on Thursday 11 February as we examine the effectiveness of brand coalitions. Hear from REaD Group and Miconex and gain insights as to whether providing a more holistic loyalty offering can keep customers engaged.
Webinar: Improving Apprenticeships in the Data and Marketing Industry
Join us on Friday 12 February as we delve into the world of apprenticeships. Hear insights from Hidden, Merkle EMEA, and The JGA Group and learn the key factors behind delivering a successful apprenticeship scheme.
