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The DMA’s B2B Council is the go-to place for B2B marketing intelligence in the UK, leading the UK’s marketing industry in B2B thought leadership, learning and talent initiatives, innovative B2B practices and highlighting the differences between B2B and B2C. The B2B Council exists to provide support and guidance to budding B2B marketers, sharing their wealth of expertise throughout the training and learning capabilities of the IDM, and to also provide clarity around intriguing and sometimes confusing practices surrounding B2B marketing.

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