The B2B Council supports and guides B2B marketers. They lead the UK’s marketing industry in B2B thought leadership, learning and talent initiatives, innovative B2B practices, and showcase the differences between B2B and B2C. Sharing their wealth of expertise through the training and learning facilities of the DMA, the DMA’s taskforces and the DMA Awards, the B2B Council provides clarity and actionable insights around the nuances of B2B practices.
The council takes DMA materials and refocuses them on the B2B industry so that the lessons espoused aren’t constrained to B2C.
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