Chairs Council Member
Vice President, Cambridge Analytica & Chair, DMA Business to Business
Business to Business Council Chair, Richard has over 20 years of experience transforming brands by using the latest digital technology and implementing innovative go-to-market strategies. He has led many strategic business and marketing initiatives across various business and technology areas. Richard is currently Vice President CA Commercial at Cambridge Analytica where he combines predictive data analytics, behavioural science, and digital marketing to help brands transform the way they engage with customers. Prior to Cambridge Analytica, Richard was MD EMEA for adtech firm Turn and has held senior leadership roles at Google.