Terms and conditions
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DMA Terms and Conditions
We are the DMA, which is made up of the Data and Marketing Association Limited, a company limited by guarantee, registered in England and Wales, company registration number 2667995; the Institute of Data and Marketing Limited, a company registered in England and Wales, company registration number 02168165; and DMA Talent, which provides a pathway for talent entering into the data and marketing industry. Our registered office address is Lynton House, 7-12 Tavistock Square, London WC1H 9LT. The DMA Privacy Notice will apply to the processing of personal data in connection with the products and services we provide. These Terms and Conditions provide details on how we will provide our membership services to you. We will review these terms on a regular basis and may amend or change them.
Applying for corporate membership
1.Your business needs to have had at least six months of satisfactory trading to applyfor DMA membership. The DMA may look at a number of factors, like financialstability; references from DMA members; and checks to make sure none of thedirectors or board level staff have held a similar position in a company that has goneinto insolvent liquidation or has been the subject of a Disqualification Order underthe Company Directors Disqualification Act 1986.
2.The membership team will work with you to determine your membership term andrate through a fee assessment process based on the revenue size of yourorganisation, as shown on your last set of published accounts, and direct and digitalmarketing activities, if necessary.
3.As part of your DMA membership application process, all organisations arerequired to adhere to the DMA Code and the oversight of the Data and MarketingCommission (DMC). By completing the application form, you are entering into acontractual declaration to this effect.
3.1 Once you are onboarded by the DMA membership team, the DMA legal and compliance team will schedule a Code Consultation meeting with you to discuss the DMA Code, to make sure you have access to relevant DMA knowledge and resources for your organisation, and to identify risks and opportunities in order to promote and encourage responsible data processing for direct marketing purposes in line with the DMA’s approach to ethical data marketing principles.
3.2. New members will gain DMA membership as soon as the membership application form is completed and signed. Existing members can continue receiving membership benefits on renewal with your Account Manager.
3.3 There is the chance that we will have to cancel your membership, without refund, in the event that your organisation does not fulfil your contractual commitment to the DMA Code.
3.4 Once confirmed as a DMA member, you can access the full suite of DMA membership benefits. In order to join a DMA Council or Committee members must first complete the application form on the DMA website, agree to the Confidentiality Agreement, agree to abide by the Compliance Statement, and read the DMA Code. Applications are reviewed monthly. If your application is successful, you will then be required to attend two consecutive meetings as a trial member.
4. The Data & Marketing Commission (DMC) is the body which oversees complaints received in line with the DMA Code. It investigates and adjudicates on reported breaches of the Code by DMA members. Any organisation’s membership may be cancelled without refund after complaints received and investigated by the DMC, should this body adjudicate such in agreement with the DMA.
5. The DMA can refuse a membership application or renewal. If we do refuse your membership, we will let you know in writing and refund any fees paid within 28 days.
Being a DMA member
1.Membership entitles each user registered under your membership to access DMAservices, including advice from the DMA legal helpdesk on legislation affecting thedata and marketing industry, access to DMA events, full access to resources andtraining on the DMA website and DMA online hub, joining DMA councils andcommittees, and use of the DMA logo following the membership onboardingprocess.
2.As a not-for-profit, the DMA requires six months’ written notice of cancellation sothat we can plan resources accordingly. For example, if your contract expires onDecember 31, you must serve notice by June 30 the previous year. You will have fullaccess to all DMA services during the cancellation period. If you fail to give sixmonths’ notice, you will be charged a cancellation fee equivalent to the monthlymembership for every month or part-month that the cancellation period exceedsthe expiry date. For example, if your contract expires on December 31, but you donot give notice until September 30, your membership will terminate on December31, but you will be liable for 3 months’ cancellation fee.
2.1 If you terminate your DMA membership before the end of your contract period, you will be required to repay any discount you received.
2.2 We want to protect our intellectual property, so if you are no longer a DMA member, you must remove all references to the DMA (stationery, promotional material, website, etc.) within the notice period and cease using the DMA logo.
3.Membership fees are payable within 30 days of the date on the invoice. If paymentis not received, your access to DMA services will be suspended until such time aspayment is received and cleared.
3.1 While your account is suspended, you will no longer be able to:
3.1.1 Use your DMA logo on your website and external communications, or access membership benefits
3.1.2 Be listed in our directory of member brands, agencies and suppliers, and industry introductions
3.1.3 Use our member only hub, resources and support services, including the legal helpdesk
3.1.4 Access DMA member only website content, including our research and industry expertise
3.1.5 Receive member discounted prices for DMA events or learning, or attend Council and Committee meetings.
4.The DMA Board may suspend or terminate your DMA membership in the unlikelyevent that:
4.1 You are no longer meeting the DMA’s membership criteria.
4.1.1 The Data & Marketing Commission or the DMA Board, after a fair hearing, finds that you have damaged the reputation of the DMA or our industry.
4.1.2 The Data & Marketing Commission finds, after a fair hearing, that you have committed a serious or repeated breach of the DMA Code.
5.We work hard to build up the reputation of the DMA and of our industry, which iswhy you are required, as a condition of membership, to:
5.1. Make sure your marketing complies with the relevant legislation and applicable codes of practice (including the DMA Code, the UK Code of Advertising, Sales Promotion and Direct Marketing, CAP Code, the UK Code of Broadcast Advertising BCAP Code) and with any other codes recommended by the DMA Board from time to time.
5.2. Act in accordance with the findings of the Data and Marketing Commission and/or the related Appeals Commissioners and/or the Advertising Standards Authority.
5.3 Appoint a compliance officer and make sure they:
5.3.1 Have a good knowledge of the Code and the relevant legislation.
5.32 Act as a point of contact for the DMA on compliance issues.
5.3.3 Let the DMA know within 14 days if there is a change in staff and a new compliance officer is appointed.
5.3.4 As a DMA member, you are required to contribute to all the Advertising Standards Board of Finance levies where appropriate.
6. Keeping your organisation’s contact details up to date with the DMA is crucial so that your organisation can fully share and make use of the benefits of DMA membership. The DMA is committed to promoting and guiding all members on ethical data and marketing practices, in line with our Code, and supporting our members to cultivate a culture of responsible and effective direct marketing.
7. For information about how we process your personal data and may use it for direct marketing purposes, please read our Privacy and Cookies Policy
DMA Website
1. The DMA website https://www.dma.org.uk is controlled by the DMA.
2. If you see anything inappropriate on dma.org.uk please let us know at membership@dma.org.uk.
3. We try our best to serve up the highest quality content. In the unlikely event of an issue with any content on the site, we cannot accept any liability if anything is wrong, or if you unfortunately incur any loss of money, opportunity, or reputation caused by using our content.
4. There are external links to useful sites on dma.org.uk. We do not accept responsibility for the content on third-party websites – they will have different Terms and Conditions.
5. We work hard to makesure our security is up-to-date, but we cannot guarantee that third-party viruses or other malware will not happen, or that the site will be online and working perfectly 100% of the time. If anything does break, please flag it up and bear with us as we fix it. We will schedule routine maintenance outside peak working hours.
6. Use of your contributionsWe may use any comments or contributions you make for our own purposes and will make sure that any such usage is fair, honest, sensitive, responsible, and fully respects your personal information and privacy. Where we would like to use your contributions, testimonials and comments in our marketing material, we will ask for your permission first.
7.Usernames and passwords
7.1 When you join the DMA, you will be given usernames and passwords for allregistered members of your team and can use these to access our exclusivemembers-only content. Please keep these safe and don’t let anyone else use youraccount.
7.2 If anyone else does use your dma.org.uk profile, you are responsible for anygoods or services they access through the site.
7.3. Please let us know immediately if you think someone else has used youraccount or accessed your password.
8.Intellectual property and copyright
8.1 We retain the copyright to any material we create on this site – including thetext, graphics, code, design and software.
8.2 If you wish to use any of this, please ask us first, but you’re welcome todownload or print a single copy of anything for your own non-commercial use.