The Values Driven Data Committee exists to create a world-class, values-driven ecosystem for data that helps to deliver value equitably across businesses, customers, and society at large. It will do this by demonstrating and helping data and marketing leaders understand and have confidence that the values in and the value of data will translate to higher profitability, better employee and customer engagement and improved social impact.
The committee aims to create guidance that empowers marketing leaders to ask the right questions to ensure data is harnessed as a force for good and ethical approaches to be adopted/considered from the boardroom throughout the organisation.
To help increase the awareness of the value of data, apply to join the committee here, contribute to the discussions here, or reach out to the DMA Council Team.
Get to know the committee below.
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