Great British Creativity

It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.

Diversity #1: Female Creatives - Tips and Resources

We've launched our creative diversity series, and our first interview features writer and business entrepreneur Nicci Talbot. Find out how she's helping to build the profiles and businesses of female creatives, and download our PDF packed with tips and resources.
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Creative Effectiveness in Door Drops: December 2020

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in December 2020.
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Craft in the Age of Coronavirus - On Copywriting

In the most recent article of our series, Craft in the Age of Coronavirus, Vikki Ross shares her insights on copy inside and outside covid-comms. Read what the renowned copywriter has to say, from how to excel at writing copy to her favourite pandemic campaigns.
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How Marketers Can Spark Customer Creativity Through Content

As part of DMA Scotland's regional content, guest contributor Kathryn Strachan, Founder & Managing Director, Copy House gives her insights on how to spark customer creativity.
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Creative Effectiveness in Door Drops: November 2020

The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in November 2020.
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Can We Market Our Way Out of This Mess?

As part of DMA Scotland's regional content, guest contributor Lou Kiddier, AlwaysBeContent gives her insights on why we first change our markets and what marketing means.
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Whose Stories Are We Telling? How to Make Your Content Marketing More Inclusive

As part of DMA Scotland's regional content, guest contributor Louise Shanahan, The Copy Prescription, gives her insights on the power stories can have on promotion. If we want our audience to care enough to do something, they need to feel emotionally invested in the outcome. Read more.
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Sell Yourself Creative Competition with Story UK Winner Announced

Breaking into the creative and advertising industry has never been easy, but feels harder than ever due to coronavirus. Thousands of students graduate from creative advertising courses across Scotland every year and sadly there aren't enough jobs to go round. Competition is fierce, so it’s...
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DMA Insight: The Creative Opportunity

Creativity isn’t a static concept, so it can be tricky to pin down. During the last decade, most of UK customers have felt the need to be more creative, giving brands an opportunity to engage with them in new ways. Read on to find out what creativity looks like to consumers.
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