It began with the writers and a fight for the power of the word.
Now we’re bigger and we want you along for the ride.
Add your voice to our mission to prove the value of creativity in UK business, government and society today.
Welcome to the campaign for great British creativity.

The Spirit of the Christmas Ad

A round-up of the latest festive ads.
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The Big Book Crit is back this November

Perfect for individuals looking to get into the advertising industry, the Big Book Crit is back and is free to attend. With events in Leeds, London, Bristol, Manchester, and more, the Big Book Crit helps aspiring creatives break into the industry.
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Great British Creativity and the IDM

Get ready to work on your creativity and boost your copywriting skills with these IDM courses
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Member Content

Understanding In-Housing: Bringing Marketing Functions Home

In-housing is something increasingly discussed in the data and marketing industry – often, because it challenges the transparency of some agency practices. We partnered with Mailjet to delve a little deeper into how and why brands are in-housing key marketing functions by exploring the...
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All about the Future Writers' Labs

Let's celebrate Great British Creativity with our refocused Future Writers' Labs. Join us to hone your skills and develop your craft.
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The DMA Awards Are Open for Entries

There are five key tracks and 34 categories. What will you enter?
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Great British Creativity with Hiten Bhatt

We’re talking to Hiten Bhatt, Creative Director – Design at RAPP and creator of the new design workshop series Command, Shift, Design
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Three Reads for Aspiring Creatives

Keen to break into the industry? Here are three great reads to give you some insight and advice on how to make it, and what to expect as an all-around creative, a copywriter, and a designer.
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The DMA's Campaign for Great British Creativity

Welcome to the campaign for Great British Creativity. Creative Clubs. Future Writers' Labs. A Creative Committee and so much more.
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