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Member Content

Email guide

Email has risen to become the most frequently used channel for one-to-one contact with consumers. The versatility and flexibility of email means that marketers' use of the channel are only limited by their imagination.
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  • 9467 views
Member Content

Social Media Guide

Social networks allow people and businesses to engage with large numbers or people with an immediacy and frequency that traditional media cannot provide. This is our guide to using it.
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  • 5873 views
Member Content

Door Drops Guide

DMA Door Drop guide   The A-Z of door drops. Everything you need to know in order to plan, design, execute and deliver a door drop campaign.  
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  • 4875 views
Member Content

Inserts guide

Inserts are one of the most powerful one-to-one marketing options available – combining the creative power of advertising mail with the reach and low cost of press.
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  • 3930 views
Member Content

Telemarketing guide

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a personal medium the need to get it right could not be more important.
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  • 10524 views
Member Content

Data guide

Data fuels everything that we, as one-to-one marketers, do. Access to consumers' data is a privilege and not a right, so it's crucial to earn the trust necessary to give people confidence in the value of the data exchange.
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  • 9448 views