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30 Jun 2020
Member ContentEmail Guide
Email has risen to become the most frequently used channel for one-to-one contact with consumers. The versatility and flexibility of email means that marketers' use of the channel are only limited by their imagination.
26 Jun 2019
Member ContentData Guide
The GDPR outlines six principles you must adhere to when dealing with consumer data. This guide will help you align with these principles.
20 May 2019
Member ContentSocial Media Guide
Social networks allow people and businesses to engage with large numbers or people with an immediacy and frequency that traditional media cannot provide. This is our guide to using it.
20 May 2019
Member ContentInserts Guide
Inserts are one of the most powerful one-to-one marketing options available – combining the creative power of advertising mail with the reach and low cost of press.
20 May 2019
Member ContentTelemarketing Guide
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a personal medium the need to get it right could not be more important.
20 May 2019
Member ContentAdvertising Mail Guide
Advertising mail is continually evolving, finding ever-more innovative ways to integrate with the latest digital tech. But every marketer is fully aware of the issues arising when ad mail hits the doormats of people who don't want to receive it.