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Member Content

Social Media Guide

Social networks allow people and businesses to engage with large numbers or people with an immediacy and frequency that traditional media cannot provide. This is our guide to using it.
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  • 5178 views
Member Content

Door Drops Guide

DMA Door Drop guide   The A-Z of door drops. Everything you need to know in order to plan, design, execute and deliver a door drop campaign.  
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  • 4370 views
Member Content

Inserts guide

Inserts are one of the most powerful one-to-one marketing options available – combining the creative power of advertising mail with the reach and low cost of press.
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  • 3633 views
Member Content

Telemarketing guide

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a personal medium the need to get it right could not be more important.
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  • 9771 views
Member Content

Mobile guide

We all know that mobile and tablet are the most personal devices for contacting people. Getting it right can produce a mutually beneficial relationship between company and consumer; getting it wrong could lose a customer for life.
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  • 4110 views
Member Content

Data guide

Data fuels everything that we, as one-to-one marketers, do. Access to consumers' data is a privilege and not a right, so it's crucial to earn the trust necessary to give people confidence in the value of the data exchange.
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  • 8944 views