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Member Content

Email guide

Email has risen to become the most frequently used channel for one-to-one contact with consumers. The versatility and flexibility of email means that marketers' use of the channel are only limited by their imagination.
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  • 11729 views
Member Content

Inserts guide

Inserts are one of the most powerful one-to-one marketing options available – combining the creative power of advertising mail with the reach and low cost of press.
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  • 4411 views
Member Content

Telemarketing guide

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a personal medium the need to get it right could not be more important.
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  • 11822 views
Member Content

Mobile guide

We all know that mobile and tablet are the most personal devices for contacting people. Getting it right can produce a mutually beneficial relationship between company and consumer; getting it wrong could lose a customer for life.
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  • 4527 views
Member Content

Advertising mail marketing guide

Advertising mail is continually evolving, finding ever-more innovative ways to integrate with the latest digital tech. But every marketer is fully aware of the issues arising when ad mail hits the doormats of people who don't want to receive it.
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  • 5761 views
Member Content

Door Drops Guide

DMA Door Drop guide   The A-Z of door drops. Everything you need to know in order to plan, design, execute and deliver a door drop campaign.  
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  • 5701 views