21 Feb 2018
Member ContentEmail guide
Email has risen to become the most frequently used channel for one-to-one contact with consumers. The versatility and flexibility of email means that marketers' use of the channel are only limited by their imagination.
22 May 2018
Member ContentInserts guide
Inserts are one of the most powerful one-to-one marketing options available – combining the creative power of advertising mail with the reach and low cost of press.
22 May 2018
Member ContentTelemarketing guide
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a personal medium the need to get it right could not be more important.
22 May 2018
Member ContentMobile guide
We all know that mobile and tablet are the most personal devices for contacting people. Getting it right can produce a mutually beneficial relationship between company and consumer; getting it wrong could lose a customer for life.
22 May 2018
Member ContentAdvertising mail marketing guide
Advertising mail is continually evolving, finding ever-more innovative ways to integrate with the latest digital tech. But every marketer is fully aware of the issues arising when ad mail hits the doormats of people who don't want to receive it.
22 May 2018
Member ContentDoor Drops Guide
DMA Door Drop guide The A-Z of door drops. Everything you need to know in order to plan, design, execute and deliver a door drop campaign.
