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Data Guide

The GDPR outlines six principles you must adhere to when dealing with consumer data. This guide will help you align with these principles.
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Inserts guide

Inserts are one of the most powerful one-to-one marketing options available – combining the creative power of advertising mail with the reach and low cost of press.
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Telemarketing guide

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a personal medium the need to get it right could not be more important.
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Mobile guide

We all know that mobile and tablet are the most personal devices for contacting people. Getting it right can produce a mutually beneficial relationship between company and consumer; getting it wrong could lose a customer for life.
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Advertising mail guide

Advertising mail is continually evolving, finding ever-more innovative ways to integrate with the latest digital tech. But every marketer is fully aware of the issues arising when ad mail hits the doormats of people who don't want to receive it.
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