The DMA works closely with UK Government - and governments and regulatory bodies abroad - to protect and further the interests of the data and marketing industry.

A customer-first approach underpins everything we do: our work on the General Data Protection Regulation (GDPR) acts as a prominent case study.

Our members plug directly into this work; join audiences with regulators and policymakers in Westminster and beyond; network at events and forums and help shape the compliance, regulation and policy debate around the industry. Read on to find out more.

The DMA politics podcast

The UK's marketers are busy people - and politics never sleeps. So to keep the former in the loop about the latter, the DMA has launched a politics podcast. The podcast will look politics and the impact of political upheaval through a data, marketing and creative industries lens.

What happened to ePrivacy Regulation?

The next GDPR or… well, what we know is ePrivacy Regulation will replace the current ePrivacy Directive. But where is it now? And what can the UK data and marketing industry expect?

A political update

Brexit. EU elections. Local elections. Scottish politics, and news from far and wide. A handy here’s what guide to the latest news concerning UK data and marketing from the DMA.

DMA GDPR guidance

GDPR is here, but the journey to compliance is just begun.

We have crafted a package of guidance that tells you all you need to know, tailored to the specific needs of the UK's data and marketing industry.

You will find insight around the key steps you need to make to become compliant; real world case studies to illustrate what compliance looks like; and commentary from thought-leaders from around the industry.

/ More from us

Head this way for more from the DMA – our campaigns, research and insights, events, learning and much more. All accessible via our homepage.