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How companies collect, store, manage, govern, analyse and apply customer data sits at the very heart of putting customers first. The DMA Customer Data Council will inspire every business to put customer data at the heart of everything they do by providing the guidance, tools, skills and new talent necessary for companies to be effective and successful.

The remit of a DMA Council is:

  • To advise on policy and legislative issues that affect their sector including participating in government consultations
  • To ensure their best practice guide is always up to date
  • To communicate to their constituency on all aspects of relevant legislation and best practice
  • To support the four DMA campaigns (Customer Engagement, Responsible Marketing, Awards and Campaign for Great British Creativity) with channel specific content
  • To promote their channel, region, or discipline through research, events and content
  • To support the Talent and Training Programmes

Customer Data Council Hubs

Best Practice Hub – This hub looks after updating the Best Practice guide and ensure it is still in line with GDPR

DMA Talent Hub - members of this hub will work with Kate Burnett to ensure they are supporting her with DMA Talent projects

Connected Hub – New technology and the progression of the tech stack mini guide will be focused on in the upcoming years

Digital and Data Transformation – This hub will look at how digital data will be a part of marketing in the future