Azlan Raj
Azlan Raj is the Chief Marketing Officer for Merkle and dentsu’s EMEA Customer Experience Management service line. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, content, and B2B.
He is responsible for continually evolving Merkle and dentsu’s leading digital and data capabilities across the region to drive customer experience transformation for clients, helping them find the balance in blending brand and data through their customer experience. Previously the EMEA leader for Merkle’s customer experience capability, he built the company’s regional capability to over 1,200 people in just three years to help global brands transform their organisations to deliver more personal and data-fuelled customer experiences.
With over 20 years of experience in the digital industry, prior to joining Merkle, Azlan worked for leading brands, agencies and consultancies, including Barclaycard, Publicis Sapient, and Accenture.
Through his career, Azlan has been part of award-winning teams and led a diverse set of capabilities from marketing strategy through to analytics, website design and development, and marketing activation. He is a recognised thought leader writing for mainstream publications and presenting at leading industry events.
Azlan is also passionate about the industry’s efforts in the diversity, equity, and inclusion (DEI) space and is Merkle EMEA’s executive sponsor for sustainability initiatives. He is actively involved in supporting Merkle’s DEI pillars, and is especially committed to ensuring that inclusivity and social responsibility are embedded into today’s communications.