DMA Talent exists to create a pipeline of talent for the data and marketing industry. We nurture aspiring marketers by providing the roadmap, skills and connections to kick-start their professional journey, and by instilling our customer-first principles, we drive our industry forward responsibly and sustainably.
The DMA Talent Committee helps to inform and shape our strategy for providing our growing industry with the strategic, data-literate and creative marketers it demands. They do this by helping us to understand the industry’s talent landscape from an employer perspective, highlighting the challenges faced when appointing marketing roles at entry level and how we can overcome them. And by articulating and forecasting the skills needed for future roles in data and marketing, so that we can guide education policy.
Most recently, the Committee has played a significant part in introducing the People Principle to the DMA Code. This principle highlights the importance of diverse and inclusive teams, and promotes continuous professional development, to deliver best practice for a truly customer-centric marketing strategy. An ongoing focus for the Committee is supporting our members to implement this principle and provide resources to help.
Talent Committee members
Jarmila Yu, Yunique Marketing (Chair); Annabelle Walters, Oliver Agency; Caitriona Snell, Cloudera; Charles Hague, Manchester Metropolitan University; Charles Noyce, CN Sales Recruitment; Chris Barnett, 1973 Ltd; Emma Shelton-Smith, Slipstream London; James Hillhouse, Commercial Break; Kirk Dodds, Newcastle University; Leigh Lafever-Ayer, Enterprise Mobility; Nici Robson, House 337; Richard Goodwin, JGA Group; Richard Berry, University of Westminster; Sarah Painter, Dentsu; Sarah Barker, BarkerGraves; Teresa Boughey, Jungle HR; Tony Allen, ADLIB Recruitment
