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The focus of the group is to support how marketers should apply the principles of privacy to data and marketing with a particular emphasis on ethics and transparency.

  • The Privacy Working Group is a cross council collaborative initiative focused on Privacy in Data Marketing
  • Ensuring that the councils get the appropriate amount of expert help to meet emerging Privacy related issues
  • Identifying and fulfilling any privacy knowledge gaps in the needs of the industry by providing guidance
  • Explore emerging privacy technology
  • Continue to coordinate the DMA response to privacy legislation

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