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DMA Talent champions young people as the future of our industry. Our goal is to attract a new generation of fresh thinkers by raising awareness and showcasing the sector's inspiring and dynamic range of career opportunities. We nurture aspiring marketers by providing the roadmap, skills and connections to kick-start their professional journey, and by instilling our customer-first principles, we drive our industry forward in a responsible and sustainable way.

The DMA Talent Advisory Committee helps to inform and shape our strategy for providing our growing industry with the strategic, data literate and creative marketers it demands. They do this by helping us to understand the industry’s talent landscape from an employer perspective, highlighting the challenges faced when appointing marketing roles at entry level and how we can overcome them. And by articulating and forecasting the skills needed for future roles in data and marketing, so that we can guide education policy.

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