SOUL (London) Limited T/a Soul
Founding Partner and Planning Director
Ben has worked in agencies from big to small, independent to international – spanning everything from direct to digital, to advertising to design, with sales promotion to boot.
He says it was part of a wider, cunning plan to see beyond channel and focus on the idea – and how to use ideas to move people. After all it’s ideas that make the world go round. Ideas fuel what we think, feel and do. Ideas are an agency’s currency. Oscar Wilde once said an idea that isn’t dangerous is unworthy of being called an idea at all. Exactly. How appealing is that?
Ben’s formative planning years were spent at Ogilvy. There were other agencies before and after. These experiences have confirmed Ben’s view that planning departments have to be able to blend data, digital and classic planning skills to arrive at insight and understanding.
Ben is proud to have worked with a multitude of wonderful brands in all sorts of sectors – from automotive (Ford, Renault, Peugeot, Citroen, Porsche and Lotus) to retail (M&S, John Lewis, PC World) to FMCG (Cadbury, Kellogg’s, Kingsmill) right through to gambling, booze and vice!