DMA - Data & Marketing Association

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Radhika Vyas

Radhika Vyas

Ikea
Country Marketing Performance Leader

Hi! I’m marketing professional with over 15 years experience in the Retail sector; specialising in data led marketing including CRM, Loyalty, Digital and E-commerce. Having worked client side in both global and national teams, I have a multifaceted approach to driving commercial results. As a mother of two little children life is fast paced. Fun family time, crafts and cooking are my passions. I’ve always been ambitious, one of my proudest moments was being featured in Marketing Magazine’s Power 100 next generation.

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