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Future Trends: A New World of Experience

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The second article of our Future Trends 2020 series will focus on the intersection between customer personalisation and the use of new technologies or strategies such as VR and AR or gamification.

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Almost ¼ of British Back to School shoppers say they will turn to online video advertising, blogs and social media to help make their purchase decisions. In the age of digital shopping can you afford not to be investing in an online ad strategy?

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I went in my first Amazon Fresh Store recently. If you haven’t done so yet, I heartily recommend it, as it is a fascinating experience.

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How does your email marketing measure up? The latest benchmarking insights covering deliverability, open rates, and click-through rates are ready. Uncover the state of industry email in a nutshell.

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CEO of DMA member Pool Data Shiv Malik writes for The Drum on how data unions can replace cookies as source of consented consumer insights, givng people and brands greater control of the data they share with each other

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