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Consumer Email Tracker 2020

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What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.

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If you are looking to reach new audiences and grow your revenue, your marketing mix is likely to include a digital focus whether that is social media, content or email marketing, paid advertising or search engine optimisation. To help you get the most from your digital efforts, we’ve put together some useful tips for designing a digital marketing strategy.

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If your lead generation efforts are not generating good quality leads with prospects who have an appetite for your products, they will quickly sap budget. We look at how to make your lead gen sustainable.

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Chief Strategy Officer of MullenLowe Group UK, Ayesha Walawalkar, has written a piece in Campaign on the over-50s, and where the advertising industry is going wrong. *Originally posted in CampaignLive.

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As Head of Business Development, Matthias Hopmann takes over the responsibility for further growth and successful positioning of the artegic AG.