Dream Bigger. Go Further. Enter the DMA Awards 2021.
23 Jan 2020
What do customers think about email? What do they like to receive from brands? What content do they prefer? How can brands get consumers to sign-up and avoid them unsubscribing too? Discover why email is still the most loved channel by customers.
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The first report on the marketing effectiveness insights that have been uncovered through analysis of the newly created DMA Intelligent Marketing Databank.
Correctly used, email metrics form part of a virtuous circle of improvement. The DMA’s Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email’s key success measures.
We in the advertising industry must play our part in ensuring the right safeguards are in place to protect innocent people and that we produce and monitor content accordingly.
What is Quality Assurance? Call Centre Quality Assurance (QA) is a business process that can help ensure customer interactions are aligned with business goals.
