24 Sep 2019
How do customers find out about new products? How do they decide to switch from one brand to another? What does the experience of trying new brands look like?
In collaboration with Paragon, you’ll find out the answers to these questions through our latest research on acquisition and customer engagement strategies.
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Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.
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A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.
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Pop-up shops, sustainable marketing, loyalty programmes and hyper-personalisation are just a few of the changes impacting consumer spending and buying behaviour. Find out what retail trends to keep in mind!
