10 Jul 2024
Herdify: Door Drop Report 2024 Launch Webinar: Exploring the Relative Advantage of Door Drops
Are you harnessing the full potential of Door Drops in your marketing strategy? Watch our webinar where we'll reveal the latest insights from the joint DMA JICMAIL annual Door Drop report.
11 Jun 2024
JICMAIL Q1 2024 Results: Mail response and attention continue on an upward trajectory
The quarterly results reveal that 6% of mail (Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in Q1 2024, while the average amount of time spent with a piece of Direct Mail across 28 days rose to 134 seconds.
10 Jun 2024
Maximising business value from marketing expenditure - view it like a waterfall
How easy is it to accurately evaluate the real business value of marketing expenditure? And how important is it to recognise the scale of the gap between different approaches to marketing attribution?
05 Jun 2024
Discover how mail helps consumer navigate the messy middle of the purchase journey
In the ever-competitive digital landscape, where countless channels clamor for attention, the quest to achieve emotional engagement and guide consumers through the intricacies of decision-making can feel like an uphill battle. But fear not, for we had an exclusive opportunity that shed light on...
05 Jun 2024
Interactive Email Examples, Tips and Tricks (with Jennifer Birks)
Interactive emails are the most engaging type of emails we can produce tech-wise. Jordie van Rijn interviews Jennifer Burks from the Email Code to show you what’s possible with interactive emails.
04 Jun 2024
Webinar: Navigating the travel landscape of marketing
You joined us for an exclusive webinar where we unravel the dynamic landscape of travel marketing.
23 May 2024
DMA calls for urgent passage of DPDI before election
The DMA has today called on the government and opposition parties to join together to pass the Data Protection and Digital Information Bill before the election.
08 May 2024
JICMAIL Webinar: From Letterbox to Ballot Box: Reclaim Voter Trust
Join JICMAIL as we discuss trust drivers in this age of mis-information and explore the enduring power of Direct Mail and Door Drops for effective campaigning by political parties.