DMA - Data & Marketing Association

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JICMAIL: Using Mail's Super Touchpoint Powers to Achieve Awards Success

The 2024 DMA Awards spotlighted the industry's finest in both "Mail" and "Unaddressed Print and Door Drops", and it's now your chance to unravel the strategies behind their success.
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JICMAIL Q4 2024 Results - Mail read rates hit an all-time high as the channel continues to assert its Super Touchpoint strengths

The latest quarterly results reveal that 77% of mail (including Direct Mail, Door Drops and Business Mail) was read or looked at in the crucial Q4 trading period. This represents an all-time-high reading of this crucial engagement metric.
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OFCOM USO Consultation: call for input to DMA response

The DMA will be submitting a response to the new proposal for Royal Mail delivery changes, and more.
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Mail stakes its claim as a Super Touchpoint channel with the release of new JICMAIL paper

Our report, entitled “Mail: The Super Touchpoint”, highlights the evidence that mail has Super Touchpoint planning strengths as a platform for attracting consumer attention, deepening customer relationships and igniting household conversations.
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JICMAIL Q3 2024 Results: Mail proves its sustainability credentials with +14% growth in recycle rates

The Q3 2024 results reveal that 87% of mail discarded within a 28 day period is recycled. Recycling rates have grown over the five quarters they have been tracked by JICMAIL and are up 14 percentage points year on year compared to the 73% in Q3 2023.
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Elections - How much does mail matter?

During the 2024 General Election, Marketreach set out to answer a key question: How crucial is direct mail in influencing elections, and how does it compare to other channels?
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Love has no price: Longer Lasting Customer Loyalty Through Postal Marketing

This article delves into the often-overlooked potential of print media, specifically postal marketing and data-driven direct mail, as a catalyst for building enduring customer relationships, moving beyond the fleeting allure of price promotions and discounts.
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Is your obsession with clicks costing you growth? Why marketers need a measurement reset!

Measurement has always been a fundamental part of marketing. We might like to think it’s only really emerged in the digital era, but that’s not the case. If anything, the need for refreshed thinking on measurement is needed now, more than ever.
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