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The Hub is changing

You spoke. We listened. We’ve implemented the changes DMA Members asked for to enhance the user experience of our Members’ Hub. Dig into the changes and learn how we’ve built a smoother Hub for you.

Epsilon: The Relevance of Direct Mail for Fundraisers in Today's Climate

Direct mail has long been at the heart of charity fundraising. But does the channel still hold importance in a post-COVID world? Find out alongside Epsilon and Marketreach. This webinar explores the role of direct mail for charities and compares it against other channels at fundraisers’...

Direct Mail Jargon Buster

Like any industry, the world of direct mail and fulfilment comes with its own world of words, phrases and jargon. And – unless you take a bizarrely in-depth interest in the world of direct mail – it's difficult to know what all of these terms mean. But if that's you, never fear: our handy...

What is 'The' Response Rate From Leaflet Distribution? (Revised Edition)

The question of 'what is the response rate from leaflet distribution' has to be one of the most commonly asked questions we at Mr Flyer receive from potential and existing customers. Back in 2016, we released an article here on the DMA website on this subject, which ranked the 3rd most read...

Marketreach: Transform your CX with Customer Mail

Research shows the revenue growth of customer experience leaders is over five times time higher than laggards. So how can brands make their customer experience dreams a reality? Hear from MBAstack, Go Inspire Group, Barclays and Marketreach.

JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data

Congratulations to our latest Platinum Partners We're thrilled to announce the winners of our latest Platinum Awards to 5 more companies for their outstanding expertise and practice in planning, measuring and evaluating mail campaigns with JICMAIL.

UniFida helps Wentworth Wooden Jigsaw Company 'make the pieces fit' in its customer marketing

Wentworth Wooden Jigsaw Company appointed UniFida to provide customer data platform (CDP) technology to help it gain better insights into its global customer base and, in effect, to ‘make the pieces fit’ in its quest to build a single, integrated view of its customers.

Future Trends: The Evolution of Direct-to-Consumer

The number of companies selling direct-to-consumer has grown significantly amid the pandemic. Read the article and found out more about the strategies and tactics these businesses are implementing to win over their customers’ attention.