Download a new eBook from The Royal Mail MarketReach that explores how to create connections with consumers using direct mail. Championing creativity, tangibility and the ability of print to persuade and delight, Discover the Power of Physical is a revaluation of this key component of the...
Recent events and conversations have prompted the DMA to recognise the importance of talking openly about the issues raised by the Black Lives Matter movement and how we are working to promote greater inclusion across our industry and beyond. Find out what the DMA is doing to create change.
Episode 17 is now live! This week, Michael talks to Founder and CEO of Ethical Intelligence Olivia Gambelin about her life in the world of data, tech and AI ethics, the role of her business and the myriad of ethical issues arising from the NHSX contact tracing app.
The opportunity for every retailer to leverage your unique brand voice has never been better, and recasting customer loyalty strategy to ensure these brand promises are effectively communicated can be the best path to success.