Episode 15 (part 1) is now live! Join Michael from the DMA's flagship Data2020 Conference, where he sits down with Director of the think tank UK in a Changing Europe (and prolific political commentator), Prof Anand Menon.
Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, discuss 7 essential insights from JICMAIL uncovering the behaviour of consumers in the home. This will help you use JICMAIL more effectively in your acquisition strategies.
Looking to supercharge your mail? Explore the powerful and valuable symbiotic relationship between print and technology. Learn from inspiring examples from Amazon, BMW, Fanta, IKEA, Land Rover and McDonald's.
DMA Director of Policy and Compliance, John Mitchison, takes a close look at the ICO’s draft for a Direct Marketing Code of Practice. Read through his key challenges, and get your feedback over to us by February 14.
Offline marketing is integral to any omnichannel marketing campaigns, and if you are not using it, you should be. Read on to find out why offline marketing is still relevant today and some tips on how to incorporate it into your next campaign.