With today's media landscape more fragmented than ever, consumers tap into all elements of it all the time. Dylan Moss discusses how advertisers need to embrace the fact that very few media channels work in isolation these days.
Hosted by Vuture's Lili Boev, this is a podcast starring a stellar cast of email geeks, creators and innovators. They join Lili for a sit-down and a chat through the hots, the nots, and the maybes of email marketing. Episode 4 is online now.
Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, talk you through the fascinating insights we now have on the role of direct mail and door drops when viewed through the prism of multi-channel campaign planning.