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23 Nov 2023
Don't underestimate the importance of a campaign brief
We’ve all been there. After completing the initial strategy and planning for a new marketing campaign, you find yourself under pressure to start delivering it straight away.
21 Nov 2023
Beyond Paper: Inks, data, format
Sustainability - Beyond Paper: Inks, data, format07 Nov 2023
Fundraising Forum - Keep your charity direct mail compliant
How can you drive meaningful change to your charity's marketing and fundraising approaches? Find out alongside the DMA and other industry experts at the Fundraising Forum.
01 Nov 2023
Marketreach: Discover the Power of Direct Mail
95% of direct mail is engaged with, making it the go-to channel for connecting with your audience. But why is mail such an effective medium when compared to other channels? Find out alongside Marketreach, JICMAIL, Paperplanes and Worldwide Cancer Research.
30 Oct 2023
Are UK marketers accurately measuring the impact of their CO2 emissions?
When Mike Berners-Lee’s groundbreaking book, How Bad Are Bananas? – The carbon footprint of everything, was first published in 2009, many of us were seeing the phrase ‘carbon footprint’ for the first time.
29 Aug 2023
Top Tips for Mail and Unaddressed Print & Door Drops Category DMA Awards Entries
As the DMA Award's Measurement Partner 2023, Ian Gibbs has recorded a video to help you submit the best entry for your DMA Awards submission and make the most of including JICMAIL data.
09 Aug 2023
Can I Edit Misspelled Email Addresses in B2B Lists?
This is the third in a series of articles by the DMA Email Council answering questions about B2B email marketing. This article explores how you can edit misspelled email addresses responsibly.1.png)