11 Sep 2024
A Winner's Perspective: Q&A with Last Year's DMA Gold Email Winner
The Email Council's Awards Hub presents this exclusive article to provide you with an insider’s view on why you should enter the Email Category of the DMA Awards. Learn what makes an entry award-winning, the benefits of participating, and the value of winning.
09 Sep 2024
JICMAIL: Q2 2024 Results - The General Election drives a 12% increase in JICMAIL panel volumes
The latest quarterly results reveal that July’s snap election prompted a healthy boost in mail volumes in Q2 2024. Additionally the amount of time consumers spent looking at their mail and retaining it in the home increased across all mail types.
28 Aug 2024
JICMAIL WEBINAR: Q2 2024 Results - Exploring the impact of the UK's snap election on mail performance
Join our webinar to understand the impact that the surge in political advertising folliwng the calling of the General Election in May had on the overall mail performance metrics tracked by JICMAIL.
23 Aug 2024
The Sustainability Challenges of Small Businesses
Small Businesses and Sustainability: Explore how UK SMEs can overcome challenges and discover practical solutions to balance sustainability with profitability. Find out how your small business can make a meaningful impact without overstretching resources.
01 Aug 2024
Nielsen and JICMAIL announce release of re-booted mail circulation data
JICMAIL and Nielsen, a global leader in audience measurement, data and analytics, have brought to market a refreshed mail circulation measurement methodology. This replaces Nielsen’s previous panel-based volume measurement with near-census level data
10 Jul 2024
Herdify: Door Drop Report 2024 Launch Webinar: Exploring the Relative Advantage of Door Drops
Are you harnessing the full potential of Door Drops in your marketing strategy? Watch our webinar where we'll reveal the latest insights from the joint DMA JICMAIL annual Door Drop report.
11 Jun 2024
JICMAIL Q1 2024 Results: Mail response and attention continue on an upward trajectory
The quarterly results reveal that 6% of mail (Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in Q1 2024, while the average amount of time spent with a piece of Direct Mail across 28 days rose to 134 seconds.
10 Jun 2024
Maximising business value from marketing expenditure - view it like a waterfall
How easy is it to accurately evaluate the real business value of marketing expenditure? And how important is it to recognise the scale of the gap between different approaches to marketing attribution?