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DMA Awards winners 2018

The DMA Awards winners have been picked on, picked over and eventually picked out by the DMA judges. Your guide to the Golds, the Silvers, the Bronzes and, of course, the Grand Prix winner.
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  • 1243 views

Water Aid Case Study: Improving Marketing Consent Rates

The changes in the laws surrounding consent and data processing meant WaterAid lost the right to send marketing campaigns to a large portion of their contacts - learn how we helped.
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  • 125 views

DMA Breakthrough Award Winner 2018

Joy Mooney from Edinburgh College takes Gold in the 2018 Breakthrough Award.
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  • 266 views

3 Key Insights Revealed by Our Legacy Potential League

Our Legacy Potential Premier League is based on our research into the legacy giving plans of supporters aged 50+, capturing both current legacy donors and those who would consider leaving a legacy.
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  • 95 views

Baby Boomer Legacy Marketing report

This report contains insights on baby boomer legacy giving which are of great importance for legacy fundraisers who should be targeting this group (also known as generation x).
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  • 89 views

Book Aid International Case Study: Charity concept testing examples

We have plenty more concept testing examples to share but this one, for Book Aid International, is particularly interesting for charity fundraisers and marketers planning their new marketing strategies.
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  • 93 views

9 Tips for Re-energising Your Print Marketing Collateral

How to improve your Direct Marketing campaigns?
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  • 204 views

The DMA in Scotland

A very warm welcome to your round-up of everything you need to know about our upcoming DMA and IDM activities in Scotland
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  • 2903 views

The War on Plastic - Going Green isn't Always Black & White!

Companies need to think carefully about how they use plastics and how to manage their end-of-life disposal. As a result we’ve witnessed the emergence of different plastics that try to minimise their environmental impact.
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  • 14 views