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The DMA Politics Podcast Ep.15 (Part 1): Prof Anand Menon

Episode 15 (part 1) is now live! Join Michael from the DMA's flagship Data2020 Conference, where he sits down with Director of the think tank UK in a Changing Europe (and prolific political commentator), Prof Anand Menon.

Webinar: 7 Essential Insights on Business Mail

Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, discuss 7 essential insights from JICMAIL uncovering the behaviour of consumers in the home. This will help you use JICMAIL more effectively in your acquisition strategies.

Royal Mail MarketReach: Using Mail to Get the Best From Digital

Looking to supercharge your mail? Explore the powerful and valuable symbiotic relationship between print and technology. Learn from inspiring examples from Amazon, BMW, Fanta, IKEA, Land Rover and McDonald's.

Using JICMAIL on Your Journey to the DMA Awards

Ian Gibbs, Director of Data Leadership and Learning, JICMAIL, explains how using JICMAIL can help you plan and execute outstanding award-winning campaigns
Member Content

Future Trends: A New World of Experience

The second article of our Future Trends 2020 series will focus on the intersection between customer personalisation and the use of new technologies or strategies such as VR and AR or gamification.

DMA Comment: The ICO Direct Marketing Code of Practice - The Big Issues

DMA Director of Policy and Compliance, John Mitchison, takes a close look at the ICO’s draft for a Direct Marketing Code of Practice. Read through his key challenges, and get your feedback over to us by February 14.

The DMA in Scotland

A warm welcome to your round-up of everything you need to know about our upcoming DMA activities in Scotland

Offline Marketing and You

Offline marketing is integral to any omnichannel marketing campaigns, and if you are not using it, you should be. Read on to find out why offline marketing is still relevant today and some tips on how to incorporate it into your next campaign.