04 Nov 2025
Audience Planning: The Backbone of Modern Marketing
Marketers face more choices, tools and touchpoints than ever—but with that comes the risk of chaos. Audience planning is how we bring focus, control, and commercial sense to an increasingly complex world. Done right, it should deliver the desired results like shooting fish in a barrel.
22 Oct 2025
JICMAIL welcomes new board members Denise Turner, IPA and Adam Crow, EssenceMediacom
JICMAIL are delighted to announce the appointment of two new board members: Denise Turner, Research Director, IPA and Adam Crow, Partner - Head of Publishing UK, EssenceMediacom.
11 Sep 2025
Boost Your Growth - New Print Opportunities with the DUA Act
The DUA Act presents enormous opportunities for everyone involved in planning, executing or using print campaigns. For brands ready to embrace the changes, this is a moment for them to enhance customer acquisition campaigns, enrich customer profiles and drive more profitable, long-term...
09 Sep 2025
Smart Data Consultation: Help Shape the Future of Digital Markets
So that we can represent your views on Smart Data at the highest level, we’re seeking your input to ensure our submission reflects the experience and priorities of our members.
05 Sep 2025
JICMAIL WEBINAR: Q2 2025 Results: Exploring the Long and Short of Loyalty
Join Ian Gibbs for a run through the latest results, plus he'll be joined by Ellie Gauci, Head of Strategy - Loyalty & CRM, VCCP to discuss the joint DMA VCCP report "The Long and Short of Loyalty" released this summer..png)
05 Sep 2025
JICMAIL Q2 2025 Results: Mail interaction rates and digital effectiveness reach a five-year high
Q2 2025 results reveal that frequency of interaction with Direct Mail, plus effectiveness of all mail types at driving digital actions among consumers, have reached a five-year high and are closing in on the record set during the lockdown of Q2 2020.
26 Aug 2025
Why Businesses Should Clean Their Customer Databases
Whether it is used for direct mail, email, or telemarketing, this information forms the backbone of most marketing strategies. Yet many companies still underestimate the importance of keeping their data clean and up to date.26 Aug 2025
Why Working with DMA Members Matters for Compliant Marketing
The rules around data protection and consumer rights are more stringent than ever. One of the most reliable indicators that a supplier takes these responsibilities seriously is membership of the Data & Marketing Association (DMA).