25 Apr 2024
How to market effectively and sustainably
When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.
23 Apr 2024
JICMAIL scales up its Response Rate Tracker for 2024
Response Rate Tracker 2024 - now available in JICMAIL Discovery JICMAIL has published the Response Rate Tracker 2024, providing response benchmark data for any business or organisation pitching, planning or evaluating a mail campaign.
22 Mar 2024
NEWS: Q4 2023 Results: 40% of website visits prompted by mail converted into online purchases
The latest quarterly results reveal that 6.5% of mail (including Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in the crucial Christmas trading period. Half of these purchases were transacted online.
14 Mar 2024
JICMAIL: How to get your award-worthy mail campaigns recognised
In a challenging year for consumers and marketers, it was those who created their direct mail campaigns with data, creativity, and technology that found the most success.
27 Feb 2024
Marketreach Exploring the Impact of Mail in an Attention-Scarce World
Are you struggling to make your advertising stand out and grab customer attention? It might be time to rethink your strategy.
31 Jan 2024
Redefining Sustainable Print Marketing
Chris Rothwell tackles the myths around digital marketing being more sustainable than print in his blog on refining sustainable print marketing through not only material improvements but performance-based changes resulting in less wastage.
11 Jan 2024
Real-Time, Near-Real-Time & Batch Personalisation
Personalisation is a significant marker of progress in the ever-evolving landscape of marketing automation. It helps distinguish between the traditional and more contemporary approaches.
10 Jan 2024
Multi-touch attribution (MTA) is a game-changer for marketing, but why is it often ignored?
MTA (multi-touch attribution) is an approach to measuring marketing effectiveness that works by linking all the known steps in a customer journey prior to a sale being made. It then uses machine learning to allocate weights to the value of each step according to the way they each contribute...