25 Mar 2025
JICMAIL: Using Mail's Super Touchpoint Powers to Achieve Awards Success
The 2024 DMA Awards spotlighted the industry's finest in both "Mail" and "Unaddressed Print and Door Drops", and it's now your chance to unravel the strategies behind their success.
05 Mar 2025
JICMAIL Q4 2024 Results - Mail read rates hit an all-time high as the channel continues to assert its Super Touchpoint strengths
The latest quarterly results reveal that 77% of mail (including Direct Mail, Door Drops and Business Mail) was read or looked at in the crucial Q4 trading period. This represents an all-time-high reading of this crucial engagement metric.
14 Feb 2025
OFCOM USO Consultation: call for input to DMA response
The DMA will be submitting a response to the new proposal for Royal Mail delivery changes, and more.
06 Feb 2025
Mail stakes its claim as a Super Touchpoint channel with the release of new JICMAIL paper
Our report, entitled “Mail: The Super Touchpoint”, highlights the evidence that mail has Super Touchpoint planning strengths as a platform for attracting consumer attention, deepening customer relationships and igniting household conversations.
05 Dec 2024
JICMAIL Q3 2024 Results: Mail proves its sustainability credentials with +14% growth in recycle rates
The Q3 2024 results reveal that 87% of mail discarded within a 28 day period is recycled. Recycling rates have grown over the five quarters they have been tracked by JICMAIL and are up 14 percentage points year on year compared to the 73% in Q3 2023.
21 Nov 2024
Elections - How much does mail matter?
During the 2024 General Election, Marketreach set out to answer a key question: How crucial is direct mail in influencing elections, and how does it compare to other channels?
18 Nov 2024
Love has no price: Longer Lasting Customer Loyalty Through Postal Marketing
This article delves into the often-overlooked potential of print media, specifically postal marketing and data-driven direct mail, as a catalyst for building enduring customer relationships, moving beyond the fleeting allure of price promotions and discounts.
24 Oct 2024
Is your obsession with clicks costing you growth? Why marketers need a measurement reset!
Measurement has always been a fundamental part of marketing. We might like to think it’s only really emerged in the digital era, but that’s not the case. If anything, the need for refreshed thinking on measurement is needed now, more than ever.