Hosted by Vuture's Lili Boev, this is a podcast starring a stellar cast of email geeks, creators and innovators. They join Lili for a sit-down and a chat through the hots, the nots, and the maybes of email marketing. Episode 3 is online now.
Marketing is blighted by the Cobra Effect - and the way we measure campaign effectiveness creates the risk of unintended consequences. However, new functionality offered by JICMAIL is one of the ways we can start to ward against that danger, writes Richard Shotton
2019’s Creative Data Academy programme begins on Monday in London, running from the 1-3 April, giving 30 aspiring data-driven markers the opportunity to connect with employers and discover the wide variety of roles available in the industry.
Episode 6 is now live! As usual, John, Zach and Michael from the DMA's External affairs team discuss all things political and Brexit. What's more, we send details of our summer Parliamentary Reception. Tune in to find out how to get the must-have tickets.