JICMail has recently celebrated its first birthday and a tremendous amount of work has been going on behind the scenes since launch. With newly available case studies and a new data visualisation tool.
A free subscription period to JICMAIL data is available for advertisers and agencies. Access to the data is via standard industry planning software: Telmar, Nielsen IMS and Kantar Choices or by using data tables supplied.
Hosted by Vuture's Lili Boev, this is a podcast starring a steller cast of email geeks, creators and innovators. They join Lili for a sit down and a chat through the hots, nots and maybes of email marketing. Episode one is online now.
We have witnessed the switch from expensive TV ads and high spend on creative agencies to low pay per click and next to nothing costs for social media marketing. This might sound like a great development. In fact, the majority of companies have been quite happy to cut their marketing budgets....