18 Nov 2024
Love has no price: Longer Lasting Customer Loyalty Through Postal Marketing
This article delves into the often-overlooked potential of print media, specifically postal marketing and data-driven direct mail, as a catalyst for building enduring customer relationships, moving beyond the fleeting allure of price promotions and discounts.
24 Oct 2024
Is your obsession with clicks costing you growth? Why marketers need a measurement reset!
Measurement has always been a fundamental part of marketing. We might like to think it’s only really emerged in the digital era, but that’s not the case. If anything, the need for refreshed thinking on measurement is needed now, more than ever.
18 Oct 2024
Black Britain: The untapped 'super segment' beyond the stereotypes
In a recent Black Marketers Council roundtable discussion hosted by founder, Nick Myers, Chief Strategy Officer of Oliver, leading UK marketers explored the theme of Black Britain: Beyond the Stereotypes. It was clear that for brands to truly connect with the super-segment of ‘Black...
03 Oct 2024
PARTNER EVENT: BPIF & JICMAIL Future Growth Roundtable: Understanding a customer's need for variable digital print
BPIF & JICMAIL are collaborating to provide the industry with a webinar series on direct marketing, direct mail and data. Join our roundtable to hear industry experts discuss the opportunities and benefits of personalisation in a multi-channel world.
25 Sep 2024
Innovations in Mail
In modern marketing, precision and personalisation are vital to your success, but how can you harness these in your direct mail campaigns?
17 Sep 2024
PSE: Mastering Direct Mail - A Six-Step Approach that delivers a great ROI
In an age dominated by digital noise, making your marketing stand out can be a challenge. You discovered how to cut through the clutter in our webinar with PSE, where they showcased the transformative power of direct mail through their award-winning six-step approach.
11 Sep 2024
A Winner's Perspective: Q&A with Last Year's DMA Gold Email Winner
The Email Council's Awards Hub presents this exclusive article to provide you with an insider’s view on why you should enter the Email Category of the DMA Awards. Learn what makes an entry award-winning, the benefits of participating, and the value of winning.
09 Sep 2024
JICMAIL: Q2 2024 Results - The General Election drives a 12% increase in JICMAIL panel volumes
The latest quarterly results reveal that July’s snap election prompted a healthy boost in mail volumes in Q2 2024. Additionally the amount of time consumers spent looking at their mail and retaining it in the home increased across all mail types.