05 Dec 2024
JICMAIL Q3 2024 Results: Mail proves its sustainability credentials with +14% growth in recycle rates
The Q3 2024 results reveal that 87% of mail discarded within a 28 day period is recycled. Recycling rates have grown over the five quarters they have been tracked by JICMAIL and are up 14 percentage points year on year compared to the 73% in Q3 2023.
21 Nov 2024
Elections - How much does mail matter?
During the 2024 General Election, Marketreach set out to answer a key question: How crucial is direct mail in influencing elections, and how does it compare to other channels?
18 Nov 2024
Love has no price: Longer Lasting Customer Loyalty Through Postal Marketing
This article delves into the often-overlooked potential of print media, specifically postal marketing and data-driven direct mail, as a catalyst for building enduring customer relationships, moving beyond the fleeting allure of price promotions and discounts.
24 Oct 2024
Is your obsession with clicks costing you growth? Why marketers need a measurement reset!
Measurement has always been a fundamental part of marketing. We might like to think it’s only really emerged in the digital era, but that’s not the case. If anything, the need for refreshed thinking on measurement is needed now, more than ever.
18 Oct 2024
Black Britain: The untapped 'super segment' beyond the stereotypes
In a recent Black Marketers Council roundtable discussion hosted by founder, Nick Myers, Chief Strategy Officer of Oliver, leading UK marketers explored the theme of Black Britain: Beyond the Stereotypes. It was clear that for brands to truly connect with the super-segment of ‘Black...
03 Oct 2024
PARTNER EVENT: BPIF & JICMAIL Future Growth Roundtable: Understanding a customer's need for variable digital print
BPIF & JICMAIL are collaborating to provide the industry with a webinar series on direct marketing, direct mail and data. Join our roundtable to hear industry experts discuss the opportunities and benefits of personalisation in a multi-channel world.
25 Sep 2024
Innovations in Mail
In modern marketing, precision and personalisation are vital to your success, but how can you harness these in your direct mail campaigns?
17 Sep 2024
PSE: Mastering Direct Mail - A Six-Step Approach that delivers a great ROI
In an age dominated by digital noise, making your marketing stand out can be a challenge. You discovered how to cut through the clutter in our webinar with PSE, where they showcased the transformative power of direct mail through their award-winning six-step approach.