DMA - Data & Marketing Association

Celebrate Learning at Work Week with 20% off all Masterclasses using code LEARN20 when you book online.

Filter By

Show All
X

Connect to

X

JICMAIL's 2025 Response Rate Tracker update reveals growing performance of customer acquisition mail campaigns

​The results from the JICMAIL Response Rate Tracker reveal that Cold Direct Mail response rates and Door Drop campaign ROI increased in 2024, signalling the vital role that the mail channel plays in helping businesses prospect for new customers.
T-5b2d96fd9da7202a7322e654da500f9d-rrt_hero-slide.png

JICMAIL: Using Mail's Super Touchpoint Powers to Achieve Awards Success

The 2024 DMA Awards spotlighted the industry's finest in both "Mail" and "Unaddressed Print and Door Drops", and it's now your chance to unravel the strategies behind their success.
T-49b90b0c11c3fd7fbcfe65fabb9a38fb-web-image55.png

JICMAIL Q4 2024 Results - Mail read rates hit an all-time high as the channel continues to assert its Super Touchpoint strengths

The latest quarterly results reveal that 77% of mail (including Direct Mail, Door Drops and Business Mail) was read or looked at in the crucial Q4 trading period. This represents an all-time-high reading of this crucial engagement metric.
T-8d3dcd1070b8246841911729417adefc-mails-super-touchpoint-strengths-in-q4-2024_web.jpg

OFCOM USO Consultation: call for input to DMA response

The DMA will be submitting a response to the new proposal for Royal Mail delivery changes, and more.
T-1053d8d6e52e1125093ed43b8ddd8825-ofcom.jpg

Mail stakes its claim as a Super Touchpoint channel with the release of new JICMAIL paper

Our report, entitled “Mail: The Super Touchpoint”, highlights the evidence that mail has Super Touchpoint planning strengths as a platform for attracting consumer attention, deepening customer relationships and igniting household conversations.
T-4ceabd9660b36616310e5b0b0c46a446-cover-image.png

JICMAIL Q3 2024 Results: Mail proves its sustainability credentials with +14% growth in recycle rates

The Q3 2024 results reveal that 87% of mail discarded within a 28 day period is recycled. Recycling rates have grown over the five quarters they have been tracked by JICMAIL and are up 14 percentage points year on year compared to the 73% in Q3 2023.
T-6b3c1aa7c3a01a372638545c8ff2f1da-jicmail-q3-2024-results-for-website.jpg

Elections - How much does mail matter?

During the 2024 General Election, Marketreach set out to answer a key question: How crucial is direct mail in influencing elections, and how does it compare to other channels?
T-db2c151d4cab545c7bc2d6a9a7ee0e9b-marketreach-webinar-election-webimage1.png

Love has no price: Longer Lasting Customer Loyalty Through Postal Marketing

This article delves into the often-overlooked potential of print media, specifically postal marketing and data-driven direct mail, as a catalyst for building enduring customer relationships, moving beyond the fleeting allure of price promotions and discounts.
T-f2e5062f92f2e97c343b7911d3642eb2-ce-mail-article.png
Consent Preferences
X