JICMAIL Q4 2024 Results - Mail read rates hit an all-time high as the channel continues to assert its Super Touchpoint strengths

The latest quarterly results reveal that 77% of mail (including Direct Mail, Door Drops and Business Mail) was read or looked at in the crucial Q4 trading period. This represents an all-time-high reading of this crucial engagement metric since JICMAIL began tracking consumer mail behaviours eight years ago.

The latest release has revealed that in the run-up to Christmas increased mail activity in the grocery and travel markets across all mail types, and across utilities, medical, finance and telecoms in the Door Drops sector, has captured the attention of consumers at a time of year when it is traditionally harder than ever for advertisers to cut through.

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