Elections - How much does mail matter?

To find out, they launched their largest research programme into election mail ever, gathering insights from over 3,000 people.

What they discovered was clear: while many predicted a digital election, it was mail that made the biggest impact - engaging voters and influencing their decisions from start to finish.

Chaired by Mark Cross, JICMAIL, you'll also hear from Ian Gibbs, Director of Data Leadership and Learning, JICMAIL and Amanda Griffiths, Head of Customer Communication Planning and Insight, Marketreach.

Join us and Marketreach to explore:

• The vital role mail played during the election.
• What mail delivered that other channels couldn't.
• How mail complements and strengthens other channels.
• The unique influence mail has to engage voters at home and in their communities.
• How mail influenced voter decisions and what this means for future elections.

Whether you're involved in political campaigns or just curious about the evolving role of mail, this webinar will provide actionable insights you can apply to your own strategies.

You'll leave with a deeper understanding of how direct mail can engage, persuade, and drive real action.

You can view the slides here.