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Marketreach: Transform your CX with Customer Mail

Research shows the revenue growth of customer experience leaders is over five times time higher than laggards. So how can brands make their customer experience dreams a reality? Hear from MBAstack, Go Inspire Group, Barclays and Marketreach.

JICMAIL announces the latest winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data

Congratulations to our latest Platinum Partners We're thrilled to announce the winners of our latest Platinum Awards to 5 more companies for their outstanding expertise and practice in planning, measuring and evaluating mail campaigns with JICMAIL.

UniFida helps Wentworth Wooden Jigsaw Company 'make the pieces fit' in its customer marketing

Wentworth Wooden Jigsaw Company appointed UniFida to provide customer data platform (CDP) technology to help it gain better insights into its global customer base and, in effect, to ‘make the pieces fit’ in its quest to build a single, integrated view of its customers.

Future Trends: The Evolution of Direct-to-Consumer

The number of companies selling direct-to-consumer has grown significantly amid the pandemic. Read the article and found out more about the strategies and tactics these businesses are implementing to win over their customers’ attention.

Why email and digital activity is not always the greener option

When it comes to measuring the carbon footprint of quantifiable marketing activities, such as advertising in newspapers or catalogue production, it’s relatively easy. Most marketers have experience of the production process, from tree to paper and from print to post, and instinctively try not...

TPS: What Consumers Say

What do consumers know and think about the Telephone Preference Services? What are the benefits they see in its services? Read on to find out more.

TPS: What Marketers Say

What do marketers know and think about the Telephone Preference Services? What are the benefits for their businesses of using this service? Read on to find out.

Marketing 'bang for buck' - how do you measure it?

Return on marketing investment (ROMI) is what every marketer wants to achieve. But automating marketing metrics and extracting accurate ROMI data can be a real challenge.