08 Oct 2021
Print firm acquisition for The Flow Group
Growth-hungry fulfilment firm, The Flow Group has acquired managed print company, The Personal Print Portal (TPPP).
07 Oct 2021
Email marketing design & content trends 2021
The email marketing & marketing automation software provider artegic has analyzed the latest email marketing design and content trends in cooperation with the CRM- and email marketing agency saphiron GmbH in a study.
06 Oct 2021
The Customer Journey - What Makes its Start Successful
What does your customer do in the different stages of your product/service lifecycle? And what does success look like from a business perspective? In this article, we'll explore a few best practices and strategies that can help you establish strong email subscriber engagement at the start of the...
21 Sep 2021
Customer Engagement 2021
What drives customers to switch or try new brands? Are they attracted or pushed? Find out at our annual Customer Engagement event alongside dotdigital, ENGINE, Foresight Factory, Great Rail Journeys, Joules, Merkle, Mitsubishi, Pinterest, REaD Group, The Guardian, Union Direct, and Wunderman...
13 Sep 2021
Unlocking the Customer with Third-Party Data - What Do You Need to Consider?
When we talk about data, we tend to go to binary 1s and 0s, but in fact, the data we hold on to customers is a representation of their story. The Customer Data Council explain how third-party data can be used to enhance your existing first-party data, as well as things you need to consider when...
06 Sep 2021
Sustainability Glossary from the DMA Print Council
The many terms around sustainability can become confusing. To help others better understand the process and provide support for a more sustainable future, the DMA Print Council has shared important words and phrases, as well as successful industry projects.
27 Aug 2021
Why SMS is the perfect addition to any communication strategy
Business to consumer communication has jumped in leaps and bounds over the years. The best way to reach people has gone from posting leaflets and putting up posters to communicating digitally, via SMS, email and social media.27 Aug 2021
Zero the hero! Apple's new Mail Protection Privacy and what it means for marketing.
In life, be it real, virtual or hypothesised we are constantly making decisions and weighing up pros and cons. We want to cross roads but we don’t want to get hit by cars. We’ll take an underpass unless we think it is safer to negotiate the road. We always want a deal but we never want to...