15 Jul 2019
The Importance of Helping Stakeholders - Legacy Performance Analysis
Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report delves into charities whose supporters are most likely to feel that they are a beneficiary from. The report contains some insightful and...
08 Jul 2019
DMA GDPR guidance for marketers
Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business
03 Jul 2019
Royal Mail MarketReach announced as a headline sponsor of the DMA Awards
The DMA is delighted to announce Royal Mail MarketReach as headline sponsors of the DMA Awards 2019.
03 Jul 2019
Choosing channels - how to select the most effective marketing channels
Every single marketing channel you use is important. However, selecting the most effective marketing channels and getting the mix right is not as simple as it used to be.
02 Jul 2019
Communicating Legacy Information - Legacy Performance Analysis
New Legacy Performance Analysis shows that PDSA supporters are 6 times more likely to feel that they have received sufficient legacy information than some other leading charities. Read our new Legacy Performance Analysis to find out more: http://bit.ly/2XKtkjZ Our new Legacy Performance Analysis...
24 Jun 2019
"There is no spoon"
With today's media landscape more fragmented than ever, consumers tap into all elements of it all the time. Dylan Moss discusses how advertisers need to embrace the fact that very few media channels work in isolation these days.
20 Jun 2019
Door Drops The Nuts and Bolts
The print council headed up North this week for a rerun of their popular London event ‘Door Drops: The Nuts and Bolts’.
13 Jun 2019
Register now for Multi-channel planning with JICMAIL Webinar
Join our webinar to hear Ian Gibbs, Director of Data Leadership and Learning, talk you through the fascinating insights we now have on the role of direct mail and door drops when viewed through the prism of multi-channel campaign planning.