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Mail stakes its claim as a Super Touchpoint channel with the release of new JICMAIL paper
06 Feb 2025

Our new report, entitled “Mail: The Super Touchpoint”, is out now. It highlights the latest evidence that the mail channel (including Direct Mail, Door Drops, Partially Addressed Mail and Business Mail) has Super Touchpoint planning strengths as a platform for attracting consumer attention, deepening customer relationships and igniting household conversations.
Download Mail: The Super Touchpoint
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