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Customer Engagement: Acquisition and the Consumer Mindset 2021

What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.
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Unlocking the Customer with Third-Party Data - What Do You Need to Consider?

When we talk about data, we tend to go to binary 1s and 0s, but in fact, the data we hold on to customers is a representation of their story. The Customer Data Council explain how third-party data can be used to enhance your existing first-party data, as well as things you need to consider when...
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Customer Data Council: The End of Third-Party Cookies

As browser providers move to offer more transparency, third-party cookies are being deprecated. ​The Thought Leadership and Best Practice Hub from the DMA Customer Data Council shares what CMOs and content marketers really need to know and the steps they can take.
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Customer Data Council: Is Your Business Ready For Digital Transformation?

The pandemic has fundamentally changed the world as we know it. People are living differently, buying differently and in many ways, thinking differently. Read on to learn from the DMA’s Customer Data Council if your business is prepared for digital transformation.
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DMA Insight: Consumers' Favourite Brands in 2020

Who won the battle for consumers’ hearts in 2020? Has the pandemic shifted people’s affections or have their top brands remained unchanged? Why do some have no attachment to any brand? Here’s our quick take on customer’s favourite brands this year.
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DMA Customer Data Council: Responding to the ICO'S Experian Enforcement Notice

Hear from the Customer Data Council’s Thought Leadership and Best Practice Hub about the wider implications of the ICO’s enforcement notice against Experian and what steps you can take next.
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Customer Engagement: How to Win Trust and Loyalty 2020

Our dig into customer loyalty. The last time our Customer Engagement research investigated this topic was 2018. And this time, we conducted it amid one of the most dramatic shifts our generation has ever lived and worked through.
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Data Best Practice: Acquiring New Data under GDPR - A Case Study

From the DMA’s Customer Data Council, the sixth in a series of articles looking at good data practice in marketing.
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Data Best Practice: Maintaining Good Data Hygiene

From the DMA’s Customer Data Council, the fifth in a series of articles looking at good data practice in marketing.
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