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Customer Data Council Privacy by Design Roundtable

“Privacy by design/default” is a term that is often used and a goal that is set by privacy experts. Despite this, not everyone knows what it actually means in practice. The Customer Data Council look at how the changing environment of data privacy and increased consumer understanding of...
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Unlocking the Customer with Third-Party Data - What Do You Need to Consider?

When we talk about data, we tend to go to binary 1s and 0s, but in fact, the data we hold on to customers is a representation of their story. The Customer Data Council explain how third-party data can be used to enhance your existing first-party data, as well as things you need to consider when...
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Customer Data Council: The End of Third-Party Cookies

As browser providers move to offer more transparency, third-party cookies are being deprecated. ​The Thought Leadership and Best Practice Hub from the DMA Customer Data Council shares what CMOs and content marketers really need to know and the steps they can take.
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Customer Data Council: Is Your Business Ready For Digital Transformation?

The pandemic has fundamentally changed the world as we know it. People are living differently, buying differently and in many ways, thinking differently. Read on to learn from the DMA’s Customer Data Council if your business is prepared for digital transformation.
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DMA Customer Data Council: Responding to the ICO'S Experian Enforcement Notice

Hear from the Customer Data Council’s Thought Leadership and Best Practice Hub about the wider implications of the ICO’s enforcement notice against Experian and what steps you can take next.
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Data Best Practice: Acquiring New Data under GDPR - A Case Study

From the DMA’s Customer Data Council, the sixth in a series of articles looking at good data practice in marketing.
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Data Best Practice: Maintaining Good Data Hygiene

From the DMA’s Customer Data Council, the fifth in a series of articles looking at good data practice in marketing.
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Data Best Practice: The Power of the Privacy Notice - Case Study

From the DMA’s Customer Data Council, the fourth in a series of articles looking at good data practice in marketing.
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Data Best Practice: Acquiring New Data

The DMA's Customer Data Council advise on expanding your database while maintaining compliant.
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