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Pathways to Creativity 2020 - Activating Authenticity and Collaboration
07 Jul 2020
In our recent Pathways to Creativity report, we explored a range of different long-term trends and how they highlight consumers passion for creativity. These formed four key themes that we believe aren’t just shaping the world to date, but will continue to do so tomorrow.
In this series, we will re-visit each of these themes and share some examples of how brands are already successfully activating consumers creative passions.
Authenticity: In an era of digital overload, there will be a significant proportion of people who seek a return to more traditional crafts. Brands can also target the desire to showcase creative talent in more authentic ways by enabling customers to engage these skills to support wider social causes and issues.
Collaboration: Brands that create opportunities for consumers to collaborate with them to shape their brand identity will appeal to creative consumers seeking outlets for their creative ideas and self-expression.
Pause for Mind
Let Consumers into Your Brand Development