What being shortlisted for a DMA Award means

By Daniel Dunn, Co-Founder & CEO at Paperplanes, and member of the DMA Print Council

What being shortlisted for a DMA Award means

At Paperplanes, we are thrilled to have been shortlisted in the Mail category at the DMA Awards for our campaign, ‘Boosting DASH Water Sales Effectively.’ This recognition goes beyond simply being an accolade – it reflects the dedication and creativity we have invested in this campaign and underscores the DMA’s commitment to celebrating marketing excellence. Here is why this milestone is so meaningful to us:

A Testament to Innovation and Impact
Being shortlisted by the DMA Awards is a validation of the innovative approach we took with DASH Water. Our team worked tirelessly to craft a campaign that not only delivered measurable results but also resonated deeply with our audience. This recognition from industry experts reaffirms that the work we do is shaping the future of customer engagement.

Credibility Backed by the Best
The DMA Awards represent the gold standard in marketing, and being named alongside some of the brightest minds in the industry elevates our standing within the field. For us, this shortlisting is not just an honour – it is a mark of trust and quality that speaks volumes to our clients, partners, and the wider marketing community.

A Spotlight on Creativity
Campaigns like ‘Boosting DASH Water Sales Effectively’ shine because of the ingenuity, strategy, and collaboration behind them. Being recognised by the DMAs puts our work in the spotlight, celebrating the creative thinking that sets Paperplanes apart.

Motivation for the Future
This shortlisting is not the end of the journey – it is the spark for what comes next. It inspires us to push boundaries, refine our strategies, and continue delivering outstanding work that creates impact.

DMA Awards Night, on Tuesday 3 December, is a chance to celebrate all this and more. Stay tuned to find out who the winners are.