10 Jun 2020
The DMA has teamed up with Foresight Factory to provide valuable research on how and why brands have bolstered creative methods to connect with consumers. Get the inside track on why creativity is crucial now more than ever.
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If you are looking to reach new audiences and grow your revenue, your marketing mix is likely to include a digital focus whether that is social media, content or email marketing, paid advertising or search engine optimisation. To help you get the most from your digital efforts, we’ve put together some useful tips for designing a digital marketing strategy.
If your lead generation efforts are not generating good quality leads with prospects who have an appetite for your products, they will quickly sap budget. We look at how to make your lead gen sustainable.
Chief Strategy Officer of MullenLowe Group UK, Ayesha Walawalkar, has written a piece in Campaign on the over-50s, and where the advertising industry is going wrong. *Originally posted in CampaignLive.
