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Pathways to Creativity 2020

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The DMA has teamed up with Foresight Factory to provide valuable research on how and why brands have bolstered creative methods to connect with consumers. Get the inside track on why creativity is crucial now more than ever.

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Related Articles

Following the release of the ‘Pathways to Creativity 2020’ report, this series of articles will explore further examples of how brands are activating consumers creative passions. Read on to find out more about engaging your customers through ‘Experience’.

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Following the release of the ‘Pathways to Creativity 2020’ report, this series of articles will explore further examples of how brands are activating consumers creative passions. Read on to find out more about engaging your customers through ‘Authenticity’ and ‘Collaboration’.

Pathways to Creativity 2020 - Activating Authenticity and Collaboration.png

Following the release of the ‘Pathways to Creativity 2020’ report, this series of articles will explore further examples of how brands are activating consumers creative passions. Read on to find out more about engaging your customers through ‘Personalisation’.

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A flexible, personal channel such as the phone allows you to make the emotional connections that are most valued at a time when physical human contact is limited and digital interactions are the norm.

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