11 Mar 2019
How can we reverse the decline in public trust in UK advertising?
The latest report from the Advertising Association investigates the reasons behind declining trust in advertising over the last two decades and highlights five key actions the industry must take
07 Mar 2019
Member ContentFacing the Future: How Consumers and Brands View New Technology
Facing the future: how consumers and brands view new technology. Get inspired with our latest Customer Engagement research and discover what new technologies can do for you, your business, and your customers.
26 Feb 2019
Martech 2019: Marketing technology shows no sign of slowing down in Northern Europe
Based on the data from Odyssey, Wiraya, Swedma and CMO goes TECH, this exploratory study aims to understand how marketers are investing in, deploying, and getting real value out of marketing technology.
25 Feb 2019
DMA insight: The impact of GDPR on email marketing
No pain, no gain. Despite the challenges that GDPR may have brought to marketers, it’s clear that the new regulations have made an impression on consumers. Keep reading to find out more.
20 Feb 2019
Customer Engagement - research round-up
Dive into our reports and take a look at customer engagement strategies from the viewpoint of customers and marketers
18 Feb 2019
DMA insight: Data privacy - Marketing's GDPR journey
The opportunities and challenges. The improvements and concerns. Read on for a visualisation of what marketers told us about life after GDPR.