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DMA insight: Marketers' view on loyalty and rewards

Delve into loyalty from both the industry and customers’ perspective, find out what works when it comes to loyalty and rewards, and discover new opportunities for marketers in the future.
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Member Content

Facing the Future: How Consumers and Brands View New Technology

Facing the future: how consumers and brands view new technology. Get inspired with our latest Customer Engagement research and discover what new technologies can do for you, your business, and your customers.
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Martech 2019: Marketing technology shows no sign of slowing down in Northern Europe

Based on the data from Odyssey, Wiraya, Swedma and CMO goes TECH, this exploratory study aims to understand how marketers are investing in, deploying, and getting real value out of marketing technology.
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DMA insight: The impact of GDPR on email marketing

No pain, no gain. Despite the challenges that GDPR may have brought to marketers, it’s clear that the new regulations have made an impression on consumers. Keep reading to find out more.
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Customer Engagement - research round-up

Dive into our reports and take a look at customer engagement strategies from the viewpoint of customers and marketers
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