Facing the Future: How Consumers and Brands View New Technology

AR, VR, chatbots, and smart home technologies have been popular topics of conversation with marketers for a while. And now, more and more businesses are transforming their businesses with powerful new technology and ideas.

Indeed, we found out that the majority of marketers (87%) have dedicated part of their marketing budget for the testing of new technology.

However, as Komal Helyer, Marketing Director at Pure360, highlighted: “Having a sophisticated piece of technology is all well and good, but without knowing how to use it, access to support, or a true understanding around their individual business and customer needs, technology isn’t going to be effective in delivering ROI, relieving the pressure points, or driving long-term loyalty“.

The report will explore these technological opportunities in more detail and will consider what interests consumers and marketers, the opportunities and the challenges, and how they can be embraced and overcome.

We have a few fascinating examples of new technologies being used in a variety of sectors to inspire your creativity and get the cogs turning.

As Scott Logie, MD at REaD Group Insight, said: “As organisations ramp up investment to try to get the best out of new technology, it will be fascinating to see which developments struggle to gain consumer buy-in and which killer apps manage to build mass-market appeal”.

Click the blue button below to download your copy of the report.

Facing the Future: How Consumers and Brands View New Technology