Curate By

  • Theme
  • Sector
  • Channel
  • Communities
  • Show All
X

Connect to

X

DMA insight: The impact of GDPR on email marketing

T-eddaba986c71e9-ac96-f2489590b40b-594.png

Marketing’s 2018 in a nutshell: no pain, no gain.

Despite the challenges that the General Data Protection Regulation (GDPR) may have brought to marketers, it’s clear that the new regulations did have a positive impact on consumers.

People are now more confident and less paranoid about how brands treat their personal data. Also, compared to last year, they feel that their inboxes are way less busy.

Doesn’t this sound good, considering email is at the heart of brand and consumer communications?

Keep scrolling to find out more.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

The DMA Email Council meets on a monthly basis and one of the regular agenda points is round table updates from the council members. The council is comprised of a mix of brands, emails service providers and marketing technology providers, so the industry updates invariably contain some very interesting information gathered (and sometimes overheard!) from some of the most experience people working within the industry

The last council meeting industry updates are below.

email-3249062__340.png

Episode 5 is now live! Tune in to hear the latest developments in the Brexit process after John Bercow's intervention this week. We also discuss our successes in the lobbying world and why this work alone should be a reason to join the DMA!

Public-affairs-01.png

Hosted by Vuture's Lili Boev, this is a podcast starring a steller cast of email geeks, creators and innovators. They join Lili for a sit down and a chat through the hots, nots and maybes of email marketing. Episode two is online now.

Podcast - dog ate my email-06 (002).png