Filter By

Show All
X

Connect to

X

DMA insight: The impact of GDPR on email marketing

eddaba98-36c7-11e9-ac96-f2489590b40b.png

Marketing’s 2018 in a nutshell: no pain, no gain.

Despite the challenges that the General Data Protection Regulation (GDPR) may have brought to marketers, it’s clear that the new regulations did have a positive impact on consumers.

People are now more confident and less paranoid about how brands treat their personal data. Also, compared to last year, they feel that their inboxes are way less busy.

Doesn’t this sound good, considering email is at the heart of brand and consumer communications?

Keep scrolling to find out more.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

As an industry, we can offer a great deal. However, senior industry professionals believe attracting and retaining talent is a key challenge not being addressed sufficiently. Read on to find out more.

DMA Awards-01.png

Attracting and retaining talent is a key challenge within the industry and it looks as though we’re not doing all that could be done.

As an industry, we can offer a great deal.

It’s time to speak up and share what makes our industry great to be a part of.

DMA Awards-01.png

From the DMA’s Customer Data Council, the first in a series of articles looking at key facets of good data practice in marketing. In this opener we take a look at the power of the privacy notice, and how a well-written, well-crafted notice can boost your brand in the eyes of your consumer.

RM-Data-Best-Practice_Customer Data Council.png

Find out what the political parties are doing in email for the upcoming election!

mail-1454734_1920.png