Filter By

Show All
X

Connect to

X

DMA insight: The impact of GDPR on email marketing

T-eddaba986c71e9-ac96-f2489590b40b-594.png

Marketing’s 2018 in a nutshell: no pain, no gain.

Despite the challenges that the General Data Protection Regulation (GDPR) may have brought to marketers, it’s clear that the new regulations did have a positive impact on consumers.

People are now more confident and less paranoid about how brands treat their personal data. Also, compared to last year, they feel that their inboxes are way less busy.

Doesn’t this sound good, considering email is at the heart of brand and consumer communications?

Keep scrolling to find out more.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

How will data affect future marketing campaigns? How much emphasis do you put on reports from this data? And more importantly have you asked yourself how much of your marketing is based on bot activity? How do you identify human or fake interaction?

The DMA in the north.png

Welcome to the second article of our mini-series dedicated to Behavioural economics. Today we’ll present a brilliant round-up of inspirational ideas, from The Behaviours Agency.

Seven Irrational Opportunities-117.png

Data is your biggest and most critical asset. Yet, many Financial Services Institutions (FSIs) still don’t appreciate the value in the data they routinely accumulate – making them data rich, but insight poor.

Something has got to give.

Finance Blog Image.png