DMA insight: the impact of GDPR on email marketing | DMA

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DMA insight: The impact of GDPR on email marketing

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Marketing’s 2018 in a nutshell: no pain, no gain.

Despite the challenges that the General Data Protection Regulation (GDPR) may have brought to marketers, it’s clear that the new regulations did have a positive impact on consumers.

People are now more confident and less paranoid about how brands treat their personal data. Also, compared to last year, they feel that their inboxes are way less busy.

Doesn’t this sound good, considering email is at the heart of brand and consumer communications?

Keep scrolling to find out more.

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