Curate By

  • Theme
  • Sector
  • Channel
  • Communities
  • Show All

Connect to


DMA insight: Marketers' view on loyalty and rewards


When you think about loyalty schemes, from both a customer’s and marketer’s point of view, it may feel like there are plenty out there.

Surprisingly, almost half of businesses told us they don’t offer any loyalty programmes to their customers.

But almost three quarters of customers told us they enjoy and find value in these schemes.

So, if that's the case, is it all about the freebies?

Definitely not. Customers value a personalised experience far more than a free product, and it looks like there is window here for marketers to work some magic.

Keep scrolling to find out more.

Hear more from the DMA

Please login to comment.


Related Articles

Episode 5 is now live! Tune in to hear the latest developments in the Brexit process after John Bercow's intervention this week. We also discuss our successes in the lobbying world and why this work alone should be a reason to join the DMA!


Latest Forrester Wave into Media Agencies highlights the increasing importance of creativity within the data and marketing industry, beyond just the latest technology

research article images-01.jpg

Your business’ USPs are the backbone of your messaging because they tell your target audience exactly why your product or service is different to others, and why they won’t find a company like yours elsewhere

Highlight your USP_Final.jpg

With so many different marketing technologies and AI options to choose from, we’ve created a checklist of the solutions you should be considering as part of your marketing mix.

AI tipsheet.PNG