DMA insight: Marketers' view on loyalty and rewards

13 Mar 2019

When you think about loyalty schemes, from both a customer’s and marketer’s point of view, it may feel like there are plenty out there.

Surprisingly, almost half of businesses told us they don’t offer any loyalty programmes to their customers.

But almost three quarters of customers told us they enjoy and find value in these schemes.

So, if that's the case, is it all about the freebies?

Definitely not. Customers value a personalised experience far more than a free product, and it looks like there is window here for marketers to work some magic.

Keep scrolling to find out more.

Hear more from the DMA

Please login to comment.

Comments

Telemarketing - obsolete tactic or powerful strategic tool?

Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.

What are you trying to prove? The value of a proof of concept

A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.

What's your cost-of-living crisis exit strategy?

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

How to market effectively and sustainably

When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.

Filter By

Connect to

Are you looking for a...

Choose a business type

Choose a business type

Choose a business type

and/or enter a company name, postcode or keyword

DMA insight: Marketers' view on loyalty and rewards

Comments

Related Articles

Telemarketing - obsolete tactic or powerful strategic tool?

What are you trying to prove? The value of a proof of concept

What's your cost-of-living crisis exit strategy?

How to market effectively and sustainably