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DMA insight: Marketers' view on loyalty and rewards


When you think about loyalty schemes, from both a customer’s and marketer’s point of view, it may feel like there are plenty out there.

Surprisingly, almost half of businesses told us they don’t offer any loyalty programmes to their customers.

But almost three quarters of customers told us they enjoy and find value in these schemes.

So, if that's the case, is it all about the freebies?

Definitely not. Customers value a personalised experience far more than a free product, and it looks like there is window here for marketers to work some magic.

Keep scrolling to find out more.

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