DMA insight: Marketers' view on loyalty and rewards

When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.

Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.

The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.

Travel and tourism enterprises face challenges in delivering tailored customer experiences amidst rising expectations.