Filter By

Show All
X

Connect to

X

DMA insight: Marketers' view on loyalty and rewards

T-image5-3.jpg

When you think about loyalty schemes, from both a customer’s and marketer’s point of view, it may feel like there are plenty out there.

Surprisingly, almost half of businesses told us they don’t offer any loyalty programmes to their customers.

But almost three quarters of customers told us they enjoy and find value in these schemes.

So, if that's the case, is it all about the freebies?

Definitely not. Customers value a personalised experience far more than a free product, and it looks like there is window here for marketers to work some magic.

Keep scrolling to find out more.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

The GDPR has a wide scope of influence. The legislation is a mind-set that, once adopted, influences everyday life in ways you may not have considered.

board-3700375_1920.jpg

A Friday thought. Has a generational shift meant the death of loyalty? Or has it simply evolved, leaving brands to catch-up with customers demand in order to stay relevant?

Loyalty is Dead Long Live Loyalty web image-36.jpg

Refer-a-friend programmes work. Customers trust friends and family’s advice, but too many brands have yet to try this customer acquisition channel. Delve into our report created in partnership with Mention Me, to learn more about the benefits of referral marketing.

web-image.png

What's on offer for those in the west and Wales in the coming months from the DMA, IDM and Employability

57f27370702b3-ww_57f27370701b5.png