21 Jan 2019
DMA insight: Brands and consumer loyalty
In our latest ‘Customer Engagement 2018: How to win trust and loyalty’ report, in partnerships with Foresight Factory and sponsored by Pure360, we asked people to name their favourite brand. Curious to know who the winner is?
21 Dec 2018
Merry Christ-mess!
Mulled wine (or prosecco – your choice), the Christmas tree lights and quality family/friends time: we all love Christmas, Grinches a part. Mintel did some research about this magic time of the year that brings good vibes and hopes, but might carry some stress too.
21 Dec 2018
A global view of behavioural change
In an ever-evolving world, the drivers that change consumer behaviour are multitudinous and varied. A new infographic from Nielsen highlights some of the key trends that could shape our global future.
13 Dec 2018
Customer-centricity is the key to marketing's future
'Put the customer first’ is a core principle of the DMA, but new research from Marketing Week & MiQ highlights a concerning number of marketers that don’t believe they’re ready to deliver on this mantra.
30 Nov 2018
DMA insight: The customer loyalty landscape in 2018
Are customers loyal to brands? What are customers demanding from brands in exchange of their loyalty? Created in collaboration with Foresight Factory, and sponsored by Pure360, our latest insight will drive you around the customers' loyalty world.-462.png)
21 Nov 2018
Trending 2019: real data to predict the future
No crystal ball or tarot needed. Foresight Factory’s Annual Global Conference delighted marketers with a selection of new trends and themes for the year ahead from the latest data on consumer attitudes and behaviours.