20 Mar 2019
Creativity wins out, no matter how good the tech
Latest Forrester Wave into Media Agencies highlights the increasing importance of creativity within the data and marketing industry, beyond just the latest technology
14 Mar 2019
Amazon: A titan that's only getting stronger?
The latest insight from Mintel highlights the ubiquity of Amazon as a shopping destination for the majority of UK consumers, but is this built on more than just convenience and price?
13 Mar 2019
DMA insight: Marketers' view on loyalty and rewards
Delve into loyalty from both the industry and customers’ perspective, find out what works when it comes to loyalty and rewards, and discover new opportunities for marketers in the future.
11 Mar 2019
How can we reverse the decline in public trust in UK advertising?
The latest report from the Advertising Association investigates the reasons behind declining trust in advertising over the last two decades and highlights five key actions the industry must take
07 Mar 2019
Member ContentFacing the Future: How Consumers and Brands View New Technology
Facing the future: how consumers and brands view new technology. Get inspired with our latest Customer Engagement research and discover what new technologies can do for you, your business, and your customers.
26 Feb 2019
Martech 2019: Marketing technology shows no sign of slowing down in Northern Europe
Based on the data from Odyssey, Wiraya, Swedma and CMO goes TECH, this exploratory study aims to understand how marketers are investing in, deploying, and getting real value out of marketing technology.