Filter By

Show All
X

Connect to

X

DMA insight: What winning emails look like

T-winning-emails-web-image-3.jpg

Technology is constantly evolving and opening up new methods of communication and new ways for brands to grow their relationships with consumers. But consumer preferences evolve just as quickly.

But despite significant changes to the marketing landscape in 2018 – GDPR and Brexit, for example –it’s encouraging to find that email still remains central to customer engagement with brands.

Take a look at our new infographic to discover:

  • When email is most appreciated
  • What makes consumers open their email
  • Which brands are doing it right – from a consumer point of view

Click below to download the infographic and see what winning emails really look like, according to consumers.

Get the infographic

Hear more from the DMA

Please login to comment.

Comments

Related Articles

Hosted by Vuture's Lili Boev, this is a podcast starring a stellar cast of email geeks, creators and innovators. They join Lili for a sit-down and a chat through the hots, the nots, and the maybes of email marketing. Episode 4 is online now.

Podcast - dog ate my email-06 (002).png

This article looks at the merits and shortfalls of using Voice of the Customer data. Why you should also consider using Voice of Process and Voice of Employee to help improve the Customer journey.

VoC image.jpeg

From regenerative tourism to skip-gen group travel, we have pulled together the five topics that have caught our interest, offering guidance on how these trends will shape the coming year.

Travel-Report-1.jpg

Given the heavy cost of marketing acquisition, it is particularly important that marketing activities undergo rigorous testing

Test.jpeg